I build split videos
for local practices.
Here is a service I built and run for my own clients. Local practices, a yoga studio, a Pilates studio, a karate dojo, a gym, even a restaurant, have no time, no know-how, and no content team. So I run a machine for them that turns generic ideas into highly branded videos. It watches the bigger channels in their industry, pulls out the ideas that fit them, and lets the client pick the ones they like. Then it writes a one minute script in their voice, picks a male or female avatar to match their ideal customer, and merges that talking head with a real demo clip of what happens at the practice. Then it posts to social and can write the emails. Generic content becomes branded content, and a stronger brand quietly lifts sales.
A local practice has no time to make content. So I make it for them.
A yoga teacher, a Pilates studio, a dojo owner, a gym, a small restaurant, they are busy running the place. They have no time to film, no idea what to say, and nobody on the team to do it. So the content never happens, and the brand stays invisible. I built a machine that does the whole thing for them. It follows the bigger channels in their niche, pulls out the ideas that fit, lets them pick, writes the script in their voice, and merges a talking head with a real clip from inside the practice. Here is who it is for, what goes wrong without it, how it works, and why practices pay for it every month.
Who it’s for
Local practices that sell an experience you have to see, a yoga studio, a Pilates studio, a karate dojo, a gym, even a restaurant. If they are too busy to make content and have nobody on the team to do it, this is the service. They never touch a camera or write a word, because the machine does the work and they just pick the ideas they like.
What goes wrong
Without it, the practice posts generic stock content that looks like every other studio, or it posts nothing at all. So nobody remembers the brand. The problem is not effort, it is time and know-how. They do not need more hustle, they need branded videos that show the real place and the real people.
How the machine works
It watches the bigger channels in the client’s niche, pulls out the ideas that fit, and shows the client a short shortlist. They pick, it writes a one minute script in their voice, matches an avatar to their audience, and merges it with a real demo clip. The client sees only the shortlist and the finished video.
What I get back
A premium service that practices pay me for every single month. Hiring a videographer, a scriptwriter, and an editor would cost a small studio a few thousand a month, so a modest recurring fee is easy for them to say yes to, and it stacks as I sign each new practice.
I did not want to sell one video. I wanted a service practices pay for every month.
I built this for a client who needed social media content but had no time to make it. They had no know-how either, and nobody on the team who could do it. The whole point was to create videos that teach the viewer and show what actually happens at the practice. Think of a yoga studio, a Pilates studio, or a karate dojo, places where you really need to see the movement to get it.
The promise was a split video. On one side, a real demo of the exercises and what to expect. On the other side, someone talking and educating the viewer. To feed it, the machine monitors content from the bigger channels in the client’s industry. Every time one of them posts something new, the robot watches the piece, works out the ideas that were covered, and pulls those ideas out.
It does not pull ideas at random. It filters them by the client’s business and keeps only what is relevant, then phrases each one for the client’s own audience. So for a Pilates studio it looks for the real benefits, the things people never knew, the myths, the fun facts. The client then sees a short shortlist and picks the ideas they think their audience would find interesting. They choose what gets said.
Once the client has picked, another step grabs that idea and runs deep research to find solid stats, proven studies, and real information on the topic. Then it writes a one minute script in the voice of the client, using their tone and their branding, the way they already talk to their customers. Now the machine picks between a male and a female avatar, chosen to match the client’s ideal customer by age and demographic, so the viewer sees someone like them.
It randomizes which avatar is used and whether the talking head sits at the top or the bottom. Then it goes into a shared repository of clips that show what really happens once you join the studio, the gym, the dojo. It takes one of those and merges it with the fresh talking head. So the top might explain the benefits of Pilates while the bottom shows the exercise. Then it posts to social, and it can write the emails too.
Proof point: I have documented my real numbers and the many income streams I run on YouTube, in my 28 income streams breakdown and a real look at the daily work in a day in my life, so the modest recurring numbers on this page are checkable.
Three moves that turn a busy practice into a content brand
What makes this work is refusing to post generic content. Anyone can grab a stock clip and slap on some text, and it looks like every other studio, so nobody remembers it. This method does the opposite. First you borrow the proven ideas from the bigger channels in the niche, because they already know what the audience cares about. Then you make it the client’s own, in their voice, with an avatar that looks like their customer. Then you show the real place with a real demo clip, so the brand becomes unmistakable. Borrowed idea, owned voice, real proof. Do all three and generic content turns into branded content that sells.
Borrow the proven ideas
The first move is where most local businesses waste their time. They sit and try to invent content from a blank page, and nothing comes. Instead, the machine watches the bigger channels in the client’s industry, the ones who already know what the audience responds to. Every time one posts, the robot watches it and pulls out the ideas that were covered. Then it filters those ideas by the client’s business and keeps only what fits, phrased for the client’s audience. You are not copying anyone. You are letting the proven ideas point you at what the audience actually wants to hear about.
Make it the client’s own
The second move is what turns a generic idea into a branded one. The client sees a short shortlist and picks the ideas they like, so they control what gets said. Then the machine researches solid stats and studies and writes a one minute script in the client’s voice, their tone, their branding, the way they already speak to their customers. On top of that, it picks a male or female avatar chosen to match the client’s ideal customer by age and look. When the viewer sees someone like them saying the thing, it lands, and the video feels like it came straight from the practice.
Show the real place
The third move is the one that builds the brand. The machine merges the talking head with a real demo clip from a shared repository of what actually happens at the practice, the class, the mat, the meal being prepared. So the top of the split video explains the benefit while the bottom shows the real thing. That is what generic stock content can never do. People see the actual studio and the actual people, and the brand becomes familiar. The more familiar the brand, the more people buy, which is exactly how better content quietly lifts conversion.
Once the method is running, a busy practice becomes a content brand without lifting a finger. The machine borrows the proven ideas from the bigger channels, makes each one the client’s own in their voice with a matching avatar, and shows the real place with a real demo clip. Generic content becomes highly branded content, and a familiar brand converts better on the same foot traffic and the same ad spend. The client pays a modest fee every month, you run it hands off, and each practice you sign adds another recurring line to the total. That is how a done-for-you content service quietly compounds into real money.
Before the service
- A busy owner with no time to film and no idea what to say
- Generic stock content that looks like every other studio
- Nobody on the team who could make the videos happen
- A brand nobody remembers, so nothing to lift sales
- One-off posts that stopped the moment life got busy
After the service
- Proven ideas borrowed from the bigger channels in the niche
- A short shortlist the client picks from in a minute
- A one minute script in the client’s own voice and branding
- An avatar matched to the audience, merged with a real demo
- Branded videos posted daily, run for a monthly fee
Prompt 1: pull the ideas from the bigger channels in the niche
Before you write a word, you need ideas the audience already cares about. The mistake most local businesses make is inventing content from a blank page. Use this prompt to pull the covered ideas from a bigger channel’s post and keep only what fits your client.
The idea harvester
Act as a content researcher for a local practice. I want the ideas covered in a piece of content from a bigger channel in the same industry, filtered to what fits my client. The source: [paste the transcript or a summary of the post from the bigger channel]. My client: [describe the practice, for example a Pilates studio, and who their customers are]. Pull the ideas: list every idea the piece covers, then keep only the ones relevant to my client's business, and phrase each kept idea in the plain words my client's audience would use. Drop anything that does not fit.
The output is a short shortlist of ideas that fit the client, phrased for their audience. This is what the client picks from next, so you never start a video from a blank page again.
Prompt 2: research the stats and write a one minute script in their voice
A branded video needs real substance and the client’s own tone. The service works because the script is grounded in solid research and sounds like the practice. Use this prompt to research a picked idea and write a one minute script in the client’s voice.
The script writer in their voice
Act as a scriptwriter for a local practice. The client picked one idea, and I want a one minute video script grounded in real research and written in their voice. The idea the client picked: [paste the one idea]. The client's voice: [describe how the practice talks to its customers, tone, branding, a few real phrases]. Write the script: first find solid stats, proven studies, and real facts on the topic. Then write a spoken one minute script that teaches the viewer, uses that research, and sounds exactly like the client, not like a generic ad.
The output is a one minute script that teaches something real and sounds like the practice. This is the talking head half of the split video, set to pair with a demo clip.
The 3-minute overview of how this works
Before the build steps, watch this short overview. It’s the exact video from the Automations Made Easy page, and it walks through the mechanics behind machines like this one. 1,000+ students have used these mechanics to save two hours a day, with zero coding.
Want to learn the mechanics behind a service like this?
I teach the same mechanics that power this split video service inside Automations Made Easy. 1,000+ students have used these mechanics to save two hours a day and build little machines that quietly handle the boring work. No coding required.
Week one: one practice, one shortlist, the first branded split video posted.
Most local businesses put off content because it feels enormous, so they post nothing and stay invisible. That is exactly why this matters. A content service is meant to start with one practice and one clear idea, not a whole calendar on day one. In week one you set the machine on one client, watch the bigger channels in their niche, and pull a short shortlist of ideas. The client picks, and you ship one branded split video, so they trust the service before you scale it.
Week one looks like this. On Monday you point the machine at the bigger channels in the client’s industry and let it pull the ideas that fit. Then you hand the client a short shortlist and let them pick the ones they like. By midweek you research the stats and write a one minute script in their voice. By the end of the week you match the avatar, merge it with a real demo clip, and post the first branded split video for them.
The point of the first week is not how many videos you make. The point is to confirm the machine pulls ideas that fit, that the client trusts the shortlist, and that the finished split video looks like their brand. Once that is locked, the videos flow daily with almost no input, and you can run the whole service for a practice while they simply pick from a shortlist now and then.
From there the maths is simple and conservative. A videographer, a scriptwriter, and an editor would cost a small practice a few thousand a month, so a modest recurring fee is easy for them to say yes to. I count only that steady monthly fee, not big promises. One practice is a nice line of income, but you add another practice, then another, and each one pays every month. Over three to five years, a handful of practices each paying a modest fee quietly compounds into a real recurring business.
All of this runs while you sleep, work, or sign the next client. The machine watches the bigger channels, pulls the ideas, and hands the client a shortlist. They pick, and it writes the script, matches the avatar, merges the demo clip, and posts. No videographer to pay, no scriptwriter, no editor, no blank page. The practice gets branded videos every day, and you get a premium service they pay for every single month.
Prompt 3: match a male or female avatar to the client’s ideal customer
The viewer trusts a face that looks like them. The service picks the avatar on purpose, not at random. Use this prompt to decide which avatar to use and where to place it, so the video feels like it speaks to the right person.
The avatar matcher
Act as a casting director for a short branded video. I want the right avatar to present a one minute script for a local practice. The client's ideal customer: [describe age range, look, and demographic of who the practice wants to reach]. Pick the avatar: choose a male or female presenter that matches this ideal customer so the viewer sees someone like them, and say whether the talking head should sit at the top or the bottom of the split frame. Explain in one line why this choice makes the viewer feel spoken to.
The output is a clear avatar choice matched to the audience, with a top or bottom position. When the viewer sees someone like them, the message lands harder and the practice feels closer.
Prompt 4: merge the talking head with a real demo clip and post it
The last move is what makes it branded rather than generic. You pair the script with a real clip from inside the practice and ship it. Use this prompt to plan the merge and the caption so the finished split video is set to post.
The merge and post planner
Act as a video producer for a local practice. I have a one minute talking head script and a repository of real clips from inside the practice, and I want a finished split video plan. The script: [paste the one minute script]. The demo clips I have: [list the real clips of classes, exercises, or the place in action]. Plan the merge: pick the demo clip that best matches the script, say whether the talking head goes top or bottom, and write the social caption and a short matching email in the client's voice. Keep the whole thing on brand for the practice.
The output is a finished split video plan plus the caption and email, all on brand. Post the talking head over a real demo clip, and generic content has become branded content that grows the practice.
The exact build, step by step
It monitors the bigger channels in the niche
The machine starts by following the bigger channels in the client’s industry, the ones who already know what the audience responds to. Every time one of them posts something new, the robot notices. This is the input that removes the blank page, because you are never inventing content from nothing. You are watching the proven players in the niche and letting their fresh posts point you at what the audience wants to hear about right now. For a busy practice with no content team, this alone is the hard part, handled.
It watches each post and pulls out the ideas that fit
When a bigger channel posts, the robot watches the piece and works out the ideas that were covered, then pulls them out. It does not grab them at random. It filters every idea by the client’s business, keeps only what is relevant, and phrases each one for the client’s own audience. So for a Pilates studio it surfaces the real benefits, the myths, the things people never knew, the fun facts. What comes out is a small, tidy list of ideas that already fit the practice, ready for a human to choose from.
The client picks the ideas they like
Now the client steps in for the one small moment that matters. They see a short shortlist and pick the ideas they think their audience would find interesting. That is their whole job. They are not filming, not writing, not editing, just choosing what gets said. This keeps them in control of the brand voice without eating their day. Because they only pick from ideas that already fit, every choice is a good one, and the machine takes it from there without another question.
It researches the stats and writes the script in their voice
Once the client has picked, another step grabs that idea and runs deep research, finding solid stats, proven studies, and real information on the topic. Then it writes a one minute script in the voice of the client, using their tone and their branding, the way they already talk to their customers. So the video is not fluff and it is not generic. It teaches the viewer something real and it sounds like the practice, not like a stranger reading an ad. Substance and voice, both handled in one step.
It matches an avatar and merges a real demo clip
Now the machine picks between a male and a female avatar, chosen to match the client’s ideal customer by age and demographic, so the viewer sees someone like them and feels spoken to. It randomizes which avatar is used and whether the talking head sits at the top or the bottom. Then it opens a shared repository of clips that show what really happens at the practice, takes one, and merges it with the fresh talking head. The top explains the benefit, the bottom shows the real thing, one branded split video.
It posts to social and can write the emails
This is where the whole thing pays off. The finished split video goes straight to social, fully branded to the practice, and the same machine can write the matching emails too. All of it happens without paying a videographer, a scriptwriter, or an editor, and it runs at scale. So the practice gets a steady stream of branded content that shows their real place and their real people. Familiar brands get bought more often, so conversion climbs, more clients come in, and that lands straight on the bottom line.
Monitor the niche
The machine watches the bigger channels in the client’s industry and pulls the ideas that fit.
The client picks
They choose from a short shortlist, so they control the brand voice in a minute.
Script and avatar
It researches the stats, writes a one minute script in their voice, and matches an avatar.
Merge and post
It merges the talking head with a real demo clip, posts to social, and writes the emails.
Build a service like this inside the same playbook 1,000+ students use
Automations Made Easy teaches the mechanics behind machines like this one. Step by step, no code, plain English. Save two hours a day and own a service that runs branded content for local practices, so you spend your time signing clients instead of filming and editing.
The six months after I switched it on
Here is the shape of the first six months of running this service. The line tracks the total monthly recurring fee as I sign one modest practice at a time, which is exactly how a done-for-you content service pays off in practice.
Monthly recurring from practice clients
Three things matter on this chart. The total climbs steadily as I add one modest practice at a time, not in a spike. The fee is small enough that a busy studio says yes without a second thought. And every one of those months runs off a machine that films nothing and pays no videographer, scriptwriter, or editor.
What other students built
I teach the simple skills behind machines like this in Automations Made Easy. Students who built their own version sent back what changed in their first month.
“I run a small Pilates studio and I never had time to post. Now branded videos of my classes go out on their own, and new people mention them when they walk in. I just pick the ideas I like.”
“The part that sold me was seeing my own students in the videos instead of some stock clip. The talking head explains the benefit, the bottom shows my real class. It finally looks like my dojo.”
“I sell this service to gyms and studios in my town and they pay me every month. I do not film a thing. The machine watches the big channels, they pick, and it posts. It is the easiest retainer I have.”
“Knowing week one was just one client and one shortlist kept it simple. By the end of the week my first practice had a branded split video posted, and they signed on for the monthly service.”
What’s inside Automations Made Easy
AME isn’t a library of pre-built automations. Every business is slightly different. What’s reusable across all of them is the underlying mechanics: how to set up little machines that listen, write, and follow up while you sleep, and how to wire the pieces together without writing code.
The program walks you through six modules: The Right Tools (the cost-effective, no-code stack I actually use), Task Selection Mastery (which automations are worth building first), Design Secrets (mapping an automation before you build it), Zero to Hero (complete beginner to confident automator), Real-World Application (we build a full automation together, end to end), and Monetization Mastery (turn the skill into a side-business).
It also includes done-for-you templates you import in two clicks, over-the-shoulder training videos, and the same playbook 1,000+ students have used to save two hours a day. No coding required. If you can copy and paste, you can build this.
The split video service: common questions
Pulled from what readers and Automations Made Easy students ask most.
Why a split video instead of a normal one?
Because a local practice sells something you have to see. A yoga class, a Pilates move, a dish being prepared, you get it far better when you watch it. The split video puts a talking head that teaches on one half and a real demo clip on the other, so the viewer learns and sees at the same time. That is what turns generic content into content that looks like the actual practice. Automations Made Easy teaches the same idea.
Does the client have to film or write anything?
No. The client only picks the ideas they like from a short shortlist. The machine watches the bigger channels, pulls the ideas that fit, writes the script in the client’s voice, matches the avatar, and merges it with a demo clip from a repository you build together. The practice owner never touches a camera or a keyboard, which is the entire reason a busy studio pays for the service.
How does it keep the videos on brand for each client?
In a few ways. It writes the script in the client’s own voice, tone, and branding, the way they already speak to their customers. It picks a male or female avatar matched to their ideal customer by age and look. And it merges the talking head with a real clip from inside that practice. So every video sounds like the client and shows the client’s real place, not a generic stock studio.
Which businesses can I sell this to?
Any practice where you want to give people a look at what actually happens. Yoga teachers, Pilates studios, gyms, karate dojos, even a restaurant showing how the meals are made. Anywhere the experience is worth seeing, this fits. That is a wide pool of local businesses, and each one is a premium recurring client, because you are running their whole content operation for them.
How does this actually make me money?
You run it as a premium recurring service. Practices pay you a modest fee every single month for you to keep their branded content flowing, and you pay no videographer, scriptwriter, or editor. Start with one client, then add another, and each one pays every month. It also grows the client’s brand, which lifts their conversion, so they see the value and stay. Modest fees across several practices compound into a real recurring business.
More Money Makers like this one
Built from the same handful of mechanics. Each one captures, converts, or earns money that would have walked out the door.
Run this service yourself, or learn the mechanics inside Automations Made Easy.
If you want to learn the mechanics behind a service like this and set up your own for local practices, Automations Made Easy is the playbook. Step by step, no code, plain English. If you want to talk through how to build the machine, sign your first practices, and run it as a monthly service, I take a small number of consulting clients each month.
€497 one-time · Lifetime access · 1,000+ students
