FBC – 416 – The truth about going viral & making tons of money

The truth about going viral & making tons of money.

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Many people dream of “going viral”. You are probably one of them.

Going viral is, in many people's minds synonym of fame and riches.

Most of the content produced online is done with one goal in mind: going viral (at all costs sometimes)

The most important question is not, should you aim to go viral or not.

The most important question is whether or not you will be better of when you get viral?

Does the virality immediately opens the heavens gates of fame and glory? or on the contrary, there is more to it.

This is what we are going to discuss in today's episode and my answer might surprise you

—

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“There are lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.”
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Martin Ebongue

Online Entrepreneur & free spirit:

Proud Owner Of The 50K Emails A Day Done-For-You Software

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International Speaker | Podcaster | Free Spirit

Freedom Is A Choice: So choose wisely...

Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.

In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.

I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.

I wanted to talk to you about something that everybody wants and something that everybody has big misconceptions on, which is going viral.

OK, so everybody wants to go viral. That's the one thing that people are asking all the time. How do I go viral on YouTube? How do I go viral on Instagram?

If you go viral, that's it. You're bigger, it's done and that's the end of it. We all assume that. You're going to make so much money, but you will actually be surprised. A lot of the people who went viral didn't make any money. They're back to where they were before.

So which brings the question of what's the point of going viral? How does that work? How does being viral convert into money?

OK, so the big misconception, I think, is because we hear stories of people like Justin Bieber who went viral and they had like a big career and they made a lot of money. But here's the thing. One thing you don't know about Justin Bieber is that everything that was behind that reality, wasn't an accident.

There's one guy who's behind that.  And he's the same guy who was behind Gangnam Style. It's the same guy who's behind both of them. OK, so, you know, in our mind, we have maybe a few examples of someone who went viral and then it boosted their career. And then today, they're famous and they're still well-known and all that kind of stuff.

So you will be surprised what the percentages are of people who actually make any money once they go viral. But everybody is fighting to go viral because they just think that it's the Eldorado. Right.

Right now, our attention is divided. Everybody is pulling off in every single direction on social media and stuff. Right. So people will forget about a viral video the next day. That's it. It's done. OK, in most cases, that's what happens.

You know, you go viral for like 48 hours and it’s insane. And then afterwards, boom, it just goes back to normal, you know. And so there are a lot of people who sadly, they have this fame for a few days and stuff, maybe a week.

People recognize you. And then afterwards you go back to whatever you were before. And a lot of people, they end up getting depressed and stuff. So, you know, so you might be wondering what's the point of going viral? So how is it that some people make money, some people don't make money?

The truth about going viral & making tons of money

OK, so this is where I actually want to remind you of a few things, OK? And remind you of my way of thinking. So this is not the absolute truth and this is not a law in the universe or something. It's not like gravity or something that works for everybody. This is what I think.

I think that there is no such thing as luck. You know, like people say, oh, man, he was lucky, went viral.

So some dude was dancing in front of the store or something like this. Then he starts getting all this attention, but he doesn't know how to take the attention. OK, so if you know, for example, how to take the how to manage all that attention, for example, let's say let's take the example of a website.

So Bob doesn't know the first thing about like retaining the client. And all of a sudden there are a million people on Bob's website. The Web server is about to crash. And then the next day, people have forgotten. Susan's more interesting because Susan is doing some polka moves that nobody has ever seen before. Whereas Bob's Salsa movements are a thing of the past.

But here's the problem. The thing is that, Bob, when you went to this website, well, Bob never actually gave you an opportunity to come back and take your email. He didn't take anything. You know, he didn't get you into a group or a messenger board or anything.

There are so many websites, so many videos, and so many things every single day that people don't remember you. OK, because very often when these people go viral, they weren't ready for it. They're like, dude, what happened? And you start getting all these notifications and blah, blah, blah, blah, blah, but people have no idea what to do.

The people who actually benefit and actually profit in the long run form going viral are the people who are ahead of time. They made everything they could so that if you ever arrive there, they already have something in place.

So that you arrive, they put you on their YouTube channel, they send you some notifications, they put you on an email list, and they put you somewhere where even though you forget about them, because that's what people do.

You know, and then they are still able to send you an email saying, hey, remember me? And then you go back. Oh, yeah. I love Bob.

Going viral is not a business model

You want to go viral. What you actually want is money and freedom, and viral rarely delivers either.

I have watched creators get millions of views and stay broke. A spike of attention from strangers who forget you by dinner is not an asset. It feels like winning, and then the graph falls back to earth and nothing durable is left.

The boring alternative wins. A small audience that trusts you, an offer they actually need, and a way to reach them again next week. One thousand people who open your emails beat one million who watched once and scrolled on.

I would trade every viral moment I have had for another loyal subscriber. The viral post pays in ego. The email list pays in rent.

The math backs this up. The HubSpot blog has shown for years that owned audiences convert far better than borrowed reach, and Harvard Business Review has covered how fleeting attention almost never turns into lasting revenue.

I go deep on building the durable kind of audience on the Freedom by Choice podcast and in my Substack. Chase trust, not the spike.

Frequently Asked Questions

Does going viral guarantee a big payday?

No, going viral guarantees attention, not revenue. Without a funnel that captures emails, books calls, or routes traffic to an offer, viral attention disappears in days. Many creators rack up millions of views and earn less than a thousand dollars because they had nothing built to convert it.

What turns viral attention into actual revenue?

Three pieces convert viral attention into revenue: a clear call to action visible on every viral post, a free asset that captures the email or phone number, and a low friction paid offer that solves the same problem the viral content highlighted. Capture beats consumption every time.

Why do most viral creators stay broke?

Most viral creators stay broke because they optimize for views, not for buyers. They chase trending sounds and broad hooks that pull in a generic audience nobody can monetize. Niche down, attract one buyer type, and ten thousand views can outearn a million view trend reel.

How long does viral traffic typically last?

Viral traffic on short form platforms typically lasts three to seven days before the algorithm rotates attention elsewhere. Long form videos on YouTube can compound for years, so creators who repurpose viral hooks into evergreen video build a durable revenue base instead of riding a single spike.

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