FBC – 434 – This should be your absolute priority from now on…

This should be your absolute priority from now on.

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Many wonder what they should be focusing on every day and how they should organize their day.

If you focus on the wrong things, you are in for a looooong painful journey to the top.

On the contrary, if you direct all your attention to the right things, you can skyrocket your way to the top.

In this episode, we are going to discuss what you should avoid doing at any cost.

More importantly, we are going to cover together the ONLY thing you need to worry about during the day

all the details are in today's episode

—

Here is one of my favorite quotes:

“Never wish life were easier, wish that you were better.”
-Jim Rohn

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Martin Ebongue

Online Entrepreneur & free spirit:

Proud Owner Of The 50K Emails A Day Done-For-You Software

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International Speaker | Podcaster | Free Spirit

Freedom Is A Choice: So choose wisely...

Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.

In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.

I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.

This is something that you need to be focusing on.

We're conditioned by the way the office will operate, right? So in the office, you're paid to be there from, I don't know, 9:00 to 5:00. But nothing says that you actually have to do some work. Obviously, you need to be doing some work and it’s going to catch up to you if you go there and you don't do anything.

But that's not the main purpose. When you go to work every single day you punch in your hours and then you pretty much go home. That's what a lot of people do.

OK, so if you have the right mentality and you're not a clock watcher and all that kind of stuff, then this is how you will progress. But a lot of people in the company have this mentality of, OK, so you want me there at nine and then at five I go home. All right.

So the whole concept is around being there and actually looking busy

So anyway, my point is that, you know, instead of like focusing on just being there and looking busy and seeming busy and stuff, then you need to actually focus on being productive.

There is a difference between being productive and being busy and very often people find it unfair. Some people don't understand the value of being productive. Like in companies your boss will never understand. If you don't have the right boss they will never understand the value of being productive.

What you want is the result. So you need to focus on being productive. So that's the whole concept in my company, in my teams. I don't care how long people work, I really well know. I do care if they work too much.

This should be your absolute priority from now on.

Because my point is, in this company, for me it is more family. I want them to be able to enjoy their life. But, look, I have people in the in the company. They're very smart. So if they have a task to do and they find a way to do it in two minutes and automate it and whatever, while it's good on them.

I don't care if it took if it takes them five hours or five minutes because they're smart. I value people who are smart or very effective. This is actually how you make progress and how you get anywhere. Not just by seeming busy. You need to work on being productive.

The energy that you use needs to move the needle as much as possible. So if you work around computers. So you have a computer in your office, realistically and be very honest, how many hours do you actually spend going a little bit on Facebook and talking on WhatsApp Web and checking a little bit of Google and a little bit of YouTube and all that kind of stuff?

Do you spend do you actually spend eight hours working? You don't. But anyway, so that's what you need to focus on is you need to focus on the productivity or the efficiency and getting results. OK, and that starts with taking action.

The one thing that should own your calendar

You wake up, react to whatever is loudest, and end the day exhausted with nothing that actually moved your business forward.

I lived like that for a long time. Busy every hour, broke every month. The turning point was brutal to admit. Most of what filled my day was low value motion that felt like work but changed nothing. Email, tweaks, errands, noise.

So I flipped the order. Before anything else, I ask one question. What is the single task that, if I did only this today, would make the day a win. That task gets my first and best hours. Everything else waits, and most of it turns out not to matter at all.

Focus on the wrong things and you grind for years to get nowhere. Point all your attention at the one thing that compounds, income, offers, the work only you can do, and the pace changes completely.

The data backs this. Harvard Business Review has covered how ruthless prioritization outperforms doing more, and Zapier keeps showing how cutting low value busywork frees the hours that real work needs.

I unpack how I structure a day on the podcast and in my Diary of a Virtual CEO newsletter. Protect the one thing, and let the rest wait.

Frequently Asked Questions

What should be a solopreneur's absolute top priority right now?

Building one income stream that runs without you for at least a few hours per day. Before scaling, before hiring, before adding offers, prove that one part of the business earns while you sleep. This single proof point unlocks every future decision because it shifts your model from time-for-money to leverage-for-money.

Why is automation the highest leverage priority for solopreneurs?

Automation gives back the one resource you cannot buy more of: hours. A solopreneur who automates lead capture, fulfillment, and follow-up reclaims ten or more hours per week. Those hours become creative time, deal time, or rest time. None of those are available to a solopreneur stuck in operations.

What is the biggest mistake solopreneurs make about priorities?

Working on too many things at once. Three open projects always finish slower than one focused project. The fix is brutal: for the next 90 days, ship one thing. Anything else goes on a parking lot list. Most income breakthroughs come from this kind of singular focus, not from multi-tasking.

How do you know if you are working on the right priority?

Ask: if I only finish this one thing in 90 days, will my business measurably improve? If yes, it is the right priority. If no, you are working on busywork. Solopreneurs who run this filter weekly outperform peers who let inboxes and calendars dictate their week.

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