FBC – 455 – How to put your customer avatar on steroids

How to put your customer avatar on steroids.

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I just released a new podcast episode for you

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Have you built an avatar to find out who your perfect customer is?

If you haven't then you should. However, the fact that you haven't is actually a good thing!

Why? Simply because most people do it wrong and forget the most crucial part of the process

Forgetting this part is the difference between thriving and being miserable.

Today, I am going to show you the component you need to add to your avatar (MANDATORY) to have the business that you dream of

All the answers are in today's episode

,

Here is one of my favorite quotes:

“If you are not willing to risk the unusual, you will have to settle for the ordinary.”
-Jim Rohn

[Full Disclosure: As an affiliate, I receive compensation if you purchase through my affiliate link.]

Martin Ebongue

Online Entrepreneur & free spirit:

Proud Owner Of The 50K Emails A Day Done-For-You Software

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Your Podcast Host

International Speaker | Podcaster | Free Spirit

Freedom Is A Choice: So choose wisely…

Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.

In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.

I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.

I was teaching people the important things that they will need to know if they want to be able to do what I do and work less and stuff.

And halfway through the talk, you always have these idiots, these hecklers and one woman is

Like, oh, get to the point, where's the meat and potatoes? There's so much fluff. And I'm like, Jesus Christ. I mean some people are just bitter or something. I don't know what it is.

You do have to understand the concept if you want to be able to apply something, OK? And as much as you always have to face these idiots, generally speaking, these are people who have never done anything or achieved anything and they're just moaning and just being horrible people.

I didn't really care about this woman but it's just a reminder of something that I want to tell you.

When you are building your avatar, remember, your Avatar is who your client is. Where do they live? How old are they? All this like demographic stuff that allows you to build some sort of a sketch of that person. So you know how to talk to them and stuff.

But there is something that's fundamentally wrong with this and something that's actually missing and this woman is the prime example of this. What you want to do when you build your avatar and stuff, especially if you're in the service business, is in addition to figuring out how much money they make, what kind of car they drive and where they work and all that kind of stuff.

You need to worry about the human qualities, like the attributes that they have. What kind of people do you want to work with? OK, so you have to list those people that you don't want to work with. So when you do your avatars, it is good to do an avatar of the people you want, the people that you know are good.

And this is one of the people that you don't want. OK, because a person like this woman, for example, I mean, it's the last person I want to talk to on the planet. You know, just imagine having someone like this as a client.

You're trying to explain something. They need to understand the concept. Otherwise it's not going to work. They start moaning, you know, people who moan, people who complain all the time.

How to put your customer avatar on steroids

So this is something that people don't ask you to do when you do your avatar. So they don't ask you to, like, define the person as what are those values that you want.

So let's say, for example, people are eager to learn. They're good listeners, they're action takers and all that kind of stuff. If you're only looking at how much money they make and where they live, you can end up with assholes in that list, OK?

And as I said, this wasn't my sentence, but I love it. You know, there is no amount of money that can justify a certain level of assholelness.

So this this woman, for example, I mean, she's way past the asshole scale. These are the people I don't want to work with them. They'll just take your vital energy, OK? And it's a very big mistake when we don't think about this.

And this is the reason why sometimes people are like, oh, man, I come back from work, I'm miserable. I hate my clients and stuff. Well, here's the thing. The clients choose you, but you can choose the clients as well, especially if you're in a profession where you are in the service business.

Frequently Asked Questions

How do you build a customer avatar that actually drives sales?

Interview five to ten real buyers, record exact phrases they use, and capture the trigger event that pushed them to buy. A copy paste demographic profile is useless. The avatar must include language, fears, prior purchases, and the moment they decided to act, because those are the levers your offer needs to pull.

What details should be inside a strong customer avatar?

Include income, stage of business, three biggest fears, two desired outcomes, the channels where they hang out, and ten exact phrases they use to describe their problem. Avoid generic age and gender data unless it changes the offer. Specificity in language is what makes ads convert.

How often should you refresh your customer avatar?

Every six months at minimum, and immediately after any pricing or positioning change. Markets shift, language shifts, and a new generation of buyers can replace half your avatar in twelve months. A quick fifteen minute review of recent customer interviews keeps the avatar honest and ad copy effective.

What happens when you target everyone instead of one avatar?

Conversion rates drop, ad costs rise, and the brand becomes invisible because no message lands. A single sharp avatar usually outperforms a broad target by 2x to 5x in click through and close rates. Narrow first, then expand once the funnel is profitable on a defined segment.

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• FBC , 4 Part 1 , This is the story of my life: Success, Failure and The Hurdles.
• FBC , 3 , Escape your life of sacrifice! Don’t settle for less than your dream lifestyle.
• FBC , 8 , The Weirdest Challenge To Boost Your Confidence
• Other really cool tips that will give you an unfair advantage