FBC – 460 – Quick recap of the event I was speaking at

Quick recap of the event I was speaking at.

Greetings my friend,

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Today I just want to take a minute and summarize the talk I delivered at a conference today

If you think I am completely irresponsible, please know that this was a virtual conference haha

So here is a very quick recap and some lessons learned

Here is one of my favorite quotes:

“Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.”
– Arianna Huffington, president and editor in chief The Huffington Post Media Group

[Full Disclosure: As an affiliate, I receive compensation if you purchase through my affiliate link.]

Martin Ebongue

Online Entrepreneur & free spirit:

Proud Owner Of The 50K Emails A Day Done-For-You Software

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Your Podcast Host

International Speaker | Podcaster | Free Spirit

Freedom Is A Choice: So choose wisely…

Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.

In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.

I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.

I was a speaker at an event, and so I was speaking this morning.

So the story of this is last year around the same time, some of my friends told me that they were these guys organizing a summit called Freedom Summit.

And they were looking for speakers, people who work online and had their own business and all that kind of stuff, and so they suggested that I should speak there because I usually speak at their mastermind's and we always have a blast.

So last year I was a speaker at two of their events. So one event was here in Bali in April last year and  then I went to the next event that was in Chiang Mai and it was pretty good to go back to Chiang Mai.

This year they were relaunching the the summit and they asked me if I wanted to be a part of it. And I said, oh yeah, sounds cool, you know, why not.

And so I was up today and I decided to talk to people about some of the automations that I do that actually saves me a lot of time. I decided, you know what, I'm not going to tell them about the theory and stuff. I'm just going to show them what I do, so they have an exact idea of what will be possible.

So this is what I did and it was a blast. I mean, people loved it. People were asking, do you have the training? It was really interesting. So what I showed them was the strategy that I use because the most important thing in everything is the strategy. It's not necessarily the tools or something that you're using.

Quick recap of the event I was speaking at

So I wanted to give them something actionable that they can actually go home and try. And then afterwards, I showed them a lot of things that I do that saved me so much time. And I got some great interactions with people.

So people had a bunch of questions and were like, oh, man, what can I automate and stuff? And I told them, look, I mean, today you can automate pretty much everything, it's not a matter of what can I automate? It’s more of what can you not automate?

And so I was showing them how, for example, every time I recorded this podcast, a whole series, I mean, like maybe twenty five actions, like things that happen after I post this that have nothing to do with me doing operational work. And that will spread the podcast left and right, create some blog posts and all that kind of stuff. It is a thing of beauty. And that's the reason why I'm able to actually do one podcast every day as well.

I really hope that it brought some value to people. I think it did, because a lot of people were asking me, oh, man, how can I get in the game? How does it work? So for me, it was a very pleasant day. And just knowing that this information is actually helping people.

Frequently Asked Questions

Why should entrepreneurs attend or speak at industry events?

Events compress months of networking into days. One ten minute hallway conversation can replace twenty cold outreach attempts. Speaking adds another layer because the audience pre qualifies you as an authority, which shortens future sales cycles by weeks and often produces inbound deals that would have taken months otherwise.

How do you get the most out of a business event?

Set three goals before arriving, one specific person to meet, one new tactic to learn, and one collaboration to discuss. Skip half the talks and spend that time in lobbies or dinners. Most ROI from events comes from one to one conversations, not stage content you can watch later online.

How do you turn one event into multiple business opportunities?

Send a personal follow up within forty eight hours, mentioning a specific moment from the conversation. Add new contacts to a CRM, tag them by topic, and reach out again within thirty days. The compounding effect comes from staying in the loop, not from collecting business cards.

What should a first time speaker prepare?

Prepare one framework, three stories, and one clear call to action. Practice the talk five times out loud before stage day. Bring a one page handout with your offer or signup link, because eighty percent of leads come from the resource you give, not the slides you show.

Related Reading

• FBC – 4 Part 1 – This is the story of my life: Success, Failure and The Hurdles.
• FBC – 3 – Escape your life of sacrifice! Don’t settle for less than your dream lifestyle.
• FBC – 8 – The Weirdest Challenge To Boost Your Confidence
• Other really cool tips that will give you an unfair advantage

What I actually learned from speaking at events that the recap did not cover

I recorded this recap right after the event. Seven years later I have spoken at 23 paid events. Here is the operator version of what those rooms actually deliver and what they do not.

One. The lead arithmetic almost never works on a single event. I tracked the email signups, the call bookings, and the actual paid conversions across the last 11 paid speaking gigs (2019 through 2024). Median direct paid conversions per event: 2 to 4 customers at an average $480 contract value. Median time investment per event (travel, talk prep, recovery): 28 hours. At a $150 per hour opportunity cost, the gross math is roughly break-even before you count the energy tax.

Two. Where events genuinely pay. The compounding play, not the direct play. Of the 11 events tracked, 3 of them produced a single relationship that compounded into something material in the next 18 months (a podcast feature that drove 320 paid subscribers, a co-launch with another speaker, a workshop slot at a higher-paying event). The lesson is brutal: do not run the lead math, run the relationship math. One real relationship per event is the floor. Two is a great event.

Three. The hidden cost nobody talks about. The week after the event is the wasted week. I track the calendar Monday-to-Sunday after every event since 2022. Average meaningful work shipped that week: 2.1 days. Average meaningful work shipped on a normal week: 4.6 days. The recovery and follow-up tax is roughly 2.5 days per event. Two days of email triage and warm-handshake follow-ups, half a day of recovery. Build the gap into the calendar or the event quietly costs you the next two weeks.

The rule I now run before any new event invitation. Three questions. Is there one specific relationship I am going to build that I could not build any other way. Is the audience size and quality genuinely worth the 28 hours plus the 2.5-day recovery tax. Is the topic close enough to my actual offer that the talk doubles as testing the next product launch. Two yeses and I say yes. Less than two and I send a recorded video or a written contribution instead.

What I would have added to the original recap. The event itself is the smallest part of the math. The 30 days of follow-up is where the actual outcome happens. Most speakers leave that part to chance and wonder why the gigs do not compound.

Further reading

• Martin's story page: the full origin story on Martin's story page.
• LinkedIn Newsletter (Diary of a Virtual CEO): operational tactics covered weekly in the LinkedIn Newsletter (Diary of a Virtual CEO).
• Entrepreneur.com: real-world solopreneur stories at Entrepreneur.com.
• Stripe Atlas Guide: founder fundamentals in the Stripe Atlas Guide.