FBC – 492 – The truth about easy money

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The truth about easy money.

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Who doesn't want things to come easy to them? I mean would you say no to a bunch of cash that someone would just hand you?

Of course you would take it right? Ok unless there are some blood stains or something on it haha (and you never know with some people.)

But there is something super important that people fail to realize about easy money and this is what we are going to discuss in today's episode.

,

Here is one of my favorite quotes:

โ€œThere are lots of bad reasons to start a company. But thereโ€™s only one good, legitimate reason, and I think you know what it is: itโ€™s to change the world.โ€
, Phil Libin, CEO Evernote

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Martin Ebongue

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Freedom Is A Choice: So choose wisely…

Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.

In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.

I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.

I want to talk to you about something that actually starts with manga. So if you don't know what manga is, it's like Japanese animations, like cartoons or something.

So you might be like, dude, aren't you too old to watch this? Well, the answer is no. So that's my answer. So leave me alone.

And one thing that's very interesting in the manga is because, you know, if you look beyond the fact that it's a cartoon and stuff, they're actually talking about problems that everybody will face and the stuff that people will face in society, in the Japanese society or worldwide.

OK, so sometimes you just look behind a cartoon and you can see, oh, you know what? I like the moral of this. And it's fascinating.

I was watching one episode when there's this guy who created the whole ninja world or something. So basically, anyway, the guy shows up and he needs to elect his successor.

So he has two kids and he sends them out on a journey to accomplish a task. The task is going to these villages, they have to fix the problem there and then come back OK. And when you come back, depending on how that went, then I will select the successor. Right.

So the one thing is that the older brother had always been the most talented. He was super talented, super smart, super strong and everything. So it was obvious everybody said it should be him. Right. Because he was a genius. Right. And his brother really wasn't that good in anything.

So they both go to the respective villages. The older brother goes there, solves the problem in like a split second and then he comes back.

So let's say the older brother came back after like three days or something, but his younger brother still wasn't there. So everyone was saying, look, he came back before. Everybody knows he's the best choice. Just elect the guy. And the old dude said, you know what? Let me wait for his brother to come back.

The truth about easy money

So long story short, it took a year for the brother to come back. He came back with a whole bunch of people and the old dad was like, who are these people? He said, oh, these are people from the village.

So what happened was that the older brother, when he went to the village that had a problem, he went there, he fixed the problem for them, he said, OK, what's the problem? Bam, bam, bam, bam, fix the problem and then left.

OK, and what happened was that after he left a few days afterwards, everything went back to normal. People just went back to whatever they were doing before and the problem came back, OK.

Whereas the other one went to the village and actually worked with the villagers to solve the problem. This is why it took them a year, because he had to educate the villagers on, OK, this is the problem, blah, blah, blah.

In the beginning, they didn't want to be involved, but at the end of the day, they saw how motivated he was and they decided to help the guy. And eventually, when they fix the problem, the problem was fixed for good. And everybody contributed to this.

OK, so this is when the old dude decided to take the younger brother as his heir.

So the old guy said this: โ€œWhat you get super easy doesn't lastโ€.

OK, so why am I telling you this?

These are things that happened to you and that happened to me in our life. If you get it too easy, then this thing will not last.

Putting the effort in is 100 times more rewarding, it helps you understand all the sacrifices and all the mechanics that are behind, and its way more likely to last than if some something was handed to you.

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Easy Money Is The Most Expensive Money There Is

I chased easy money for years, the shortcut, the loophole, the scheme that promised results without the boring middle. It always cost me more than the slow road would have. Money that arrives without a skill behind it leaves the same way, because you never learned how to make it again. The people selling easy are selling it to you precisely because that is how they get rich, not you. Every shortcut I took just delayed the moment I sat down and built something real that actually kept producing.

So stop hunting for money that skips the work and start building the one thing shortcuts can never give you, a durable skill that prints again next month. Slow money you understand beats fast money you cannot repeat. I talk about the schemes I fell for and what finally worked on the Freedom by Choice podcast and in my own story. For the research, Harvard Business Review has covered why durable value beats quick wins, and McKinsey has studied how sustainable growth outlasts shortcuts.

Frequently Asked Questions

Is easy money actually a good deal?

It is the most expensive money there is. Every shortcut costs more than the slow road would have.

Why does easy money never last?

Money that arrives without a skill behind it leaves the same way, because you never learned how to make it again.

Who really profits from the shortcuts being sold?

The people selling easy. That is precisely how they get rich, not you.

What should you build instead?

The one thing a shortcut can never give you, a durable skill that produces again next month. Slow money you understand beats fast money you cannot repeat.

About the Author

Martin Ebongue is the host of the Freedom By Choice podcast and founder of Launch Builder Pro. With over 20 years of experience in digital marketing and business automation, Martin helps solopreneurs build systems that generate income without trading time for money. Based in Bali, he has built 1,500+ automation workflows for Fortune 500 brands including Coca-Cola, PepsiCo, and eBay, and trained 2,000+ students worldwide.

Learn more about Martin | LinkedIn | My Story

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My name is Martin and I’m the creator of the MARTIN EBONGUE BLOG. Understanding how to create passive income, how to start businesses that run without me & how to make money online changed my existence. It allowed me to travel full-time, have ton of fun and live life on my own terms.

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