Are you unhappy and stressed?
Today we are going to talk about a crucial principle that most of us forget when starting our business. It's something we are confronted with every day as an employee (and trust me we are fully aware of it then) and for some magic reason we forget when starting our own business.
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So today I wanted to touch base on something that I think is making a lot of people miserable. And, you know, a lot of people depressed as well.
So the theory is this. I met this person and we're talking entrepreneurism. So is it a good thing? Is it a bad thing? Some people are like, man, you should only focus on this one thing and if you do more than one thing, then, you know, you disperse your efforts and it’s not going to work.
There are two schools on this. Focus on one thing and be great at that. Yes, I do understand that. But we have a natural like curiosity and personality, right. So if you're curious and you like to explore different things and stuff, then, you know, you should. So it's not you know, it. Is it good? Is it bad? No. It just depends on who you are.
This is where I tried to explain how I see things and how I think, you know, a lot of people should at least explore this option there. You need to create a persona. You need to do one of those for different people in your business. OK.
So as I explained for you need to find the persona for the people you absolutely want and then you need a persona for the people who don't. This is the hardest thing to do for people. You need the persona of people you don't want. You don't want these people because it's more diverse. I mean, the loss outweighs the gains by far.
You don't see all the ramifications and everything that goes afterwards, you know, because when you sell stuff, then you have this relationship where the client is entitled to contact you. And everything that comes with that money, all the strings are attached to that money.
Things I really don't want in my life. You have a lot of these people when you create a product deal, you have some people who respect all the work that you put putting to that training, whatever you did and all the value of the like the intellectual property that's behind. They understand how much time and effort and money you spent into gathering all that knowledge. And they will respect that. All right.
Are you unhappy and stressed?
So they will see the deal. But also there are different groups of people. So you also have people that will buy a training, for example, and they will be like, oh, man, you know what? There was one thing I didn't like in there. Give me my money back. And they want to keep your training. So they want their money back and they will whine about everything. And there are other people who basically they buy your training.
And the only thing they’re looking at training is that one piece of information that helps them move forward, and then they're happy about it. OK. And these people will find it. They will find that that gold nugget and, you know, for them, it's a success. OK. And they understand the value of what you're bringing and the intellectual property.
So let's say, for example, you’re like a pet lover or something. Right. So you build a business around animal protection. Right. Do you really want people who support, like animal cruelty as a client just because they have money and they came by, they can buy your product? And well, you want to reserve your product, your training, your meal, whatever you're selling to people have the same value.
I really encourage you to look into this. And if you're thinking about starting a business, the best way to start it is from the get go. You don't get these people inside you or your tribe. So make sure that your message is explicit enough. So inviting enough of the people you want, and it needs to be discouraging enough for the people you don't want. You need to make sure you tell them, dude, I'm sorry, but this is not for you.
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