The burning question that will make you money.
Today I want to tell you about a burning question that you need to ask before people open their wallets. This is very simple stuff and yet we all fail to apply it. All that and more inside the episode.
So for today, I wanted to tell you about the importance of having a reason. Okay. So we already discussed the fact that you need a reason why you're doing things right.
So you need to have a vision, a bigger picture of why you're doing things. Because this is going to help you when you're struggling and when things get really hard, OK? So it's definitely something you want. And it's also something you need to ask yourself when you're procrastinating and stuff.
So, yes, some tasks that you can't seem to get started up. Just ask yourself why you're actually doing those. And that will help you remember what the big picture was and get it started.
So this is already established. What I want to talk to you about is, well, if you have a business. So if you're thinking about starting a business, you'll need some clients. Okay. So they are basically going to be the ones paying you money. It could be that you're dealing with other professionals or you're dealing with the general public.
But regardless, you will have a client relationship or even if it's a charity, they're not clients, they're donors and stuff. But it's the same thing. And one thing very important that these people need is a “why” as well. All right. So let me explain what I mean by that. So you can't just ask people to go and do something. All right.
You need to basically tell them why they need to do it. Okay. If you don't tell them, then the results are going to be very different.
Right. So if, for example, there is a hotplate. You're telling a kid, “Don’t touch this”. And you don't tell them why. But if you tell them not to touch it because otherwise you might lose your hand or something or you get severely burned, they might think twice before touching the hotplate.
The burning question that will make you money
It's important to people to measure the impact. So what you’re trying to measure is the impact or a reason. I just want you to understand the concept. All right. So this basically shows that they tried different experience experiments like this.
And it definitely showed that, you know, giving people a reason why you want to do something. I mean, it increases the conversion and the likelihood of a positive response. OK. Because, you know, people connect with you and they understand.
This is a strategy that is being used in marketing as well. So, you know, very often people will tell you there’s a special sale, for example, you know, if there is a sale that says, “ everything on sale” And people are like, dude, why? You know, so it's usually clothing for whatever reason. A new collection sale.
I don't know if you've noticed, but there is always a reason why they’re doing the sale. OK. So sometimes the store is closing and they want to sell everything before closing it. So it was established that having a reason would give you better results than not having a reason.
So make it something believable. The reason doesn't have to be something super elaborate. You want people to take an action. Make sure to tell them why.