Today, I am going to show you how to hijack some functionalities of Facebook to make more sales. This is a pretty ninja strategy that works like a charm and that provides you with crucial information on your potential buyers.
So today I wanted to give you a really cool tool, like a really good tip to improve your conversions and know exactly who you're dealing with and how to talk to people that you have in your target group.
So just some background information back in the days. There was a Web site called Alexa. So Alexa is a Web site that will basically rank all the Web sites on the planet and give you information on these Web sites. And it was an absolute blast in terms of market research, because you could enter a Web site and it was going to tell you where people were visiting the website from, how old they were, if they were male or female, their education level, how much they earned and stuff like that.
So it became a paid service at some point and actually did completely change the whole thing. So I don't actually know if it still gives you all that information. So when they removed it, it sucked. But these are the kind of things that you will have to deal with when you're an entrepreneur. Things might be working today. They might not be working tomorrow. And this is a perfect reminder of what I've been saying and what I'm advocating all the time. Your strategy is what matters. The tools don't matter because the tools can change. The strategy is always going to be the same. So don't rely on tools too much.
So when something stops, you need to find a workaround. So maybe there is else that's similar. And there is one such thing that I found. It’s on Facebook and its called audience insight. So you can use audience insight to run ads. This is how people use it. They need to create an audience. And there they go. They put like interest in all that stuff and then they run the ad. But I don't use it to run ads. I don't run ads on Facebook that much anymore. I used to, but now I don't. But you can use this tool as a research tool that will help you with stuff that’s completely unrelated to Facebook.
So if you don't know what audience insight is, you need to have a Facebook Business account which is free. Then you are going to have access to all these tools and stuff. And one is audience insight. So let’s say you're interested in cross fit for example. Now you put CrossFit into the interest tool and it's going to give you all sorts of data. So it's going to give you how many men and women are in there. But let's say, for example, the ratio is 71 percent dudes, twenty nine percent women. So, for CrossFit, think maybe focus on dudes because there are a lot more of them. Or you could say, well, you know, the female market is big enough for me to focus on it. You know, 30 percent of the market, if there is a big market, you can focus on that. Right. But it will give you also the brackets in terms of like the age range within this particular audience. So basically you can see and you're like, Oh, you know what? Why am I pitching some 18 year old kids while there are only six percent? I need to focus on the big ones. Right.
So you can see that, then afterwards you can actually you can see the level of education that people have. You can see the cities where they're from as well. So you can see in other states or something where they're from. Right. And there is some other information that you can see that you wouldn't have thought about. So how do you use the other stuff that they like? Well, you can use it to target all sorts of other niches because you can see their other interests too.
So you just go in there, play with it and look at the information that it's giving you, because with this, you might be able to make your conversions a lot better because, well, you will basically know who you're talking to very easily without having to hire like someone to do any fancy market research or something.