The power of a strong company culture.
Today, we are talking about company culture. Why you should have one and what it should look like. A company culture is a terrific asset for any business and yet most people don't even think about creating one.
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I actually have something really interesting for you and it's going to start with basketball.
You might have heard of the Golden State Warriors. OK, so the Golden State Warriors have been the team to beat for the last four years, then went to the finals four years. They lost one final.
Nobody actually knows how they lost it because they were up three one and then they lost four, three. It was just, you know, a major achievement on the part of the team. But still, they're the absolute favourite every single year. And they've been that for the last four years. OK.
What was the key to Golden State's success? You know, if you if you ask me, the key to their success is what's actually the subject of this podcast.
The company culture. This is something that's so powerful. It is insanely powerful. And a lot of people don't create the right culture in their company. If you see all these big companies that are dominating. For example, Apple, the culture at Apple is mad. We're not like everybody else.
We are so futuristic. You know, there's this culture where they breathe, they bleed apple. You know, they create this culture and people get in there and they're so hyped up about the brand and all that stuff. It becomes their family and stuff. You know its company culture. This makes a big difference. All right. And how do you create a company culture?
So how did the Golden State Warriors do it?
You know, it's the coaching, the assistants and all that stuff that created the type of play that the Golden State Warriors have that no other team has because you can't improvise the stuff. And then they created a culture. And this is what we talked about yesterday. Right. You remember what I said yesterday?
They created a culture where they keep their players. So yesterday I told you about what I did in the company to make sure that we kept our staff because they’re valuable to the company. And here is the perfect example of what I was saying with Golden State, because for Golden State, when they hired these players in the beginning, they did win a championship straight away.
The power of a strong company culture
They have people who have gathered so much experience together, like just as I was saying yesterday, if someone has been in your company for 10 years and they leave, you can't even imagine how much you lose in here. You can see the benefits of having people who've been in your company forever.
These people, they can find each other with eyes closed. And this is the reason why they're winning today, because they have kept this core of their players. People are not leaving that team.
These are the benefits and stuff. These are employees. And they created a culture where employees don't leave. You might not necessarily see it on day one. You will see it down the road. And this is what they did. This is why now these people are unbeatable, right? Because they've kept all their players and they have the right culture and the right philosophy there.
All right. So people are looking at the finish line and it's not just about that for the Warriors. So the Warriors, forget about the fact that it's a basketball team. It's a company. It's a franchise. So, you know, their accountants, their managers, general managers and stuff. It's a company, OK? It's just a company that has a bunch of people who play on television. But it's a company. OK.
So today people look at the finish line and say, oh, man, it's unfair. No, look at the company's achievements. You need to congratulate the head of the Golden State Warriors, the owners, the management. You need to congratulate these people. There's nothing unfair about it.