The jedi mind tricks used against you to make you buy stuff.
Today, I am going to reveal some of the tactics that marketers use to sell you stuff. You are going to know how they get you to do whatever they want but also why it works so well on you.
Also we are going to add a deadly weapon in your arsenal that can do wonder for your sales.
All the answers and more in this episode
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So I was talking with someone about stuff that you can put on a landing page. And we're talking about mental triggers. Okay. There are a bunch of mental triggers that are used to basically make a decision. So there are a lot that are actually being used against you in marketing.
There is a scarcity, for example. There are only two of them left and, you know, if you don't take it, that's it, someone else will take it. And that's a big motivator for you to go and buy now. That's one that's used very often. So that's why very often you see stuff like, oh man, there are only so many seats and stuff which, you know, most of the time is actually B.S.
But anyway, there is urgency. I get it today because tomorrow it won't be there. So this is the principle of sales. You've seen people go crazy on sales because the sale will end at some point. And this is why flash sales are worth so much because there is this deadline.
Another mental trigger which was the subject of that discussion we had. Likability. If someone is a very likable, you are more likely to buy from them than some rude bastard.
So these are some of the mental triggers. And whether you realize it or not, when you need to make a purchase, the purchasing decision, they will come into play. OK. But there is another one called social proof. Now this is very powerful because you have to understand, one thing is that we're social creatures. I mean, at least that's what the specialists say.
The jedi mind tricks used against you to make you buy stuff
Basically we like to do what other people are doing as well. So that's the principle of social proof. Social proof is about if other people are doing this, well, there is a reason for it. If everybody's doing it, there is a reason you should go and jump on the bandwagon as well.
So just to illustrate my point, here's the thing. Let's say you are looking for a restaurant and you've been in that situation, right? You're looking for a restaurant and you're walking down the street. You're with your friends and you're like, oh, man, let's pick a restaurant.
There is one where there is absolutely nobody there, right? Absolutely nobody. And the next one is full of people and you have to wait in line and stuff. What do you do? Which is against any logic. There is no logic behind this. You will pick the one that’s full and you will wait like half an hour to get there, even though the other one is empty.
There is no rational reason why you shouldn't go to the other one. I mean, just the fact it is empty doesn't mean the food is disgusting. All right. So there is no rational reason why you're doing it, except that everybody seems to want to go to that second restaurant and hence you want to go to the restaurant as well. So this is how it works. And this is a technique that's used very, very often.
People started using that, for example when they’re displaying the number of followers they have on Facebook or on Instagram and all that stuff, it's the exact same thing.
There is one page there that has one hundred followers. The other one has three million followers. What do you do? You go to the three million followers. So everybody does that. There is no rational reason while you're doing this is just because there is this mental trigger that's basically urging you to do the same thing as the herd.