Want great clients fast and 100% free? Well it's possible.
Today, I am going to tell you how this rule defies the laws of physics and all established principles of the “good / fast / cheap” quadrant.
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I went to the beach with a buddy of mine to have lunch, which was pretty cool and then I went back to what I was doing, which is preparing a brand new course on something really, really cool.
So I'm shooting videos and stuff, but these are absolutely, really cool videos. Then afterwards I'll put everything together and I will have a new brand course that will just rock it. OK, so that's pretty much the update.
So for today, I was going to tell you about a question that I had from a friend of mine. They're working on a business, which is personal development stuff, and they're looking to expand the business. They’re asking me if I knew how to do it.
OK, so there are things that will take time and they're like kind of free, but the minute you spend your time working on something for, you know, for a long period of time, it still takes some money, which is like your time. But it is not like money.
So there are things that you can do like working on your account and then afterwards, your SEO and stuff like this, which, you know, its super powerful, but it will take time. OK, and then you have some things that are immediate, like ads and everything that you can just start and then boom, you will just start and bringing sales like right now. But the problem with this thing is that it's not evergreen.
So the minute you stop the campaign, you don't get any traffic anymore, OK? And obviously the other disadvantage is that you actually pay for that traffic. If you make a positive return on that investment, it's fine, but you have to pay for it.
So that's the only thing people will actually think about, but there's something that's actually a lot more powerful. It's fast and it's free.
Want great clients fast and 100% free? Well it's possible
So, you know, there's no such thing as something good quality, fast and cheap, if you look at the like the universal rule, but there's actually something called referrals. OK, so the referrals are clients who are basically landing in your client portfolio without you putting too much work in.
It doesn't take forever because it could be introduced very quickly and they sign the deal very quickly. It's awesome quality because people have been prequalified. And that's my point here is that, you know, back in the days when we were fed everything from television, so traditional television was telling you what was good, what was bad for you. And basically we just listened to television.
But now, I mean, we have more ways of communicating and stuff. And I mean, it's not just now, but it's been until, you know, since the dawn of time.
If your best buddy tells you, dude, I love this this place, you should go and check it out. What do you do? You will go and check it out because your best buddy is telling you, OK? And this same concept with referrals of people like Man, I'm working with this business or this guy and stuff, I'm getting amazing results and stuff. You should try it.
So this is what I told them. This is something that you can start now, right? It's not going to cost you anything. It's just going to bring you money. But you need to make sure to mention it to like everybody. Start with the happy clients. So happy clients are more than happy to, you know, send you a new customer like new leads and stuff for even for free.
They're so happy that they can do it for free. You obviously want to give them a like a referral, some sort of incentive and stuff, like to push people to go and talk to as many people as possible. But it could be just that you're an awesome person and people love your work and they can give you like referrals and stuff.
Referrals are a super, super powerful tool. And actually, you know this rule that you can't have, you know, everything and stuff actually contradicts that.
So if you don't have, like, referrals or anything like a referral program, just create one, OK? Doesn't have to be rocket science. It’s the best form of advertisement and you can get clients in the door for free, whatever it is that you are doing.