Today, we are going to cover the very simple mechanism that can mean the difference between losing big time and making it big. How To Transform Losers into winners. This can literally change the whole dynamic of your business overnight… Provided that you actually implement it.
More details inside this episode.
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Well anyway, so I don't know if I told you guys, but I will be speaking at an event in a few short weeks and I'm working on something, something pretty cool that I want to present during that event. So that's the reason why I am spending the time to do this. But this thing is a thing of beauty and I'm very, very proud and happy about the result.
Just takes time to organize everything and put it in there. But this is going to be absolutely epic. People are going to love it and it’s going to work for them and everything is done for them. It's going to be really, really cool, really cool stuff. I'm really happy.
If you're in Indonesia somewhere, if you're in Bali or whatever, it's on the 13th of April, I'll be speaking at an event which is a freedom summit, Asia. And this is the same thing I spoke at when I was in Manila, which was my first presentation in the Philippines.
And it was completely unexpected. It was like a few days before I went to the Philippines, I started talking to this guy and he invited me to be a speaker. And now we're back at it again.
So the work that I'm putting in right now is the groundwork that will be done once and then afterwards could be interesting for like future events and stuff. So I'll see how that goes.
I've been speaking at a few events, the events that I really like, the events hosted by Brian and Ronda, you know, my friends, the parents of Hanalei. And they’re good friends of mine. We’re on the same page and stuff, so I don't actually mind going to speak there. It’s actually a pleasure. So if you want to connect or anything, it will be nice to meet some of you guys wherever you are.
It’s a lot of work right now. It feels like a lot of work, but at the same time I'm doing some of these things there, I'm remembering some stuff and I have this like aha moments of dude, man, you should do this. So right now I just created a new bot, but it's crazy. It does something that's really cool to help people, service providers, to make sure that they have all the tracking in place to show the client.
If things don't work out and clients don't think it's working out, then you have everything to say. Dude, it's not my fault for not working out. Look at these numbers. And that's the purpose of that particular bot that I created. Really, really cool stuff.
The more I practice there and the more ideas I have in, the more I realized that this is a thing of beauty. You can actually do stuff with it.
So, yeah, one thing I wanted to say actually and it's actually very important. This can create your campaigns from a losing campaign to a winning campaign.
How To Transform Losers into winners
So there is one thing that we know we should do and we never do, which is surveying the audience. OK, so if you survey your audience, what really matters is the market, OK? If the market likes what you're doing, then it's going to be successful. If the market doesn't like it, then sorry for the efforts you put in. It's not going to work in the market, and by the market, I mean the people you're targeting.
So the best way to know what these people want is to ask them, you know, just ask these people, ask them questions like, dude, what's your main goal? Because sometimes we get a completely wrong look.
So all that information, what do you do with it? Why am I saying it's going to make your money? It's going to make you money because afterwards, the next time you run a campaign or the next time you write a headline or write some text on a sales page or something, you just write whatever they told you.
If 90 percent of those people told you that, well, I want to be at home and stay with my dog. Well, you'd be like, well, you run an ad that says to all dog lovers, would you like to stay home and play with your dog? So do you think these people are going to say no?
The biggest obstacle is, yeah, you might want to do that, but you don't have the technical knowledge to do it. What if I could give it to you? And what if I could make sure that you don't look like an idiot and you don't look like an idiot in front of your parents and you get respect from the family.
OK, you’re basically surveying these people, they give you everything you need to run a campaign. So you pay less for the campaigns and then on the sales pitch. Oh man, you know what? I get to play with my dog every day and I'm you know, I'm not a nerd man. I don't know anything about technology. People used to laugh at me. My parents don't trust me, but now I'm the hero in the family and then they’re carrying me up like a rock star or something.
What do you think people are going to do? They're going to buy. All right.
OK, and this is one of those things you need to be doing. If you have an audience with something, just ask them. It’s going to make your life a lot easier. You'll know exactly what to say and how to push their buttons. And then afterwards, they're just going to beg you to take their money because you're solving their problems.