The Goldmine Of Information Your Are Probably Not Using At all.
Today I want to talk to you about an incredible source of actionable information that only a few people use correctly. Using this strategy can single handedly change your whole business overnight and it's important that you integrate it in your marketing.
All the details and more in today's episode
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So, you know, sometimes you are very creative and very productive and stuff in your head. But the minute you are in front of a blank canvas and you have to write something, and then boom, you just freeze, right.
And happens to everybody. OK, so happens to me as well. People just assume that, you know, with experience, you, you can limit that. But I'm pretty sure it still happens to famous writers and stuff. They do have this thing as well. Right.
So anyway, there is something that you can actually use. And even before you actually have to write a single headline, this thing will actually come in very, very handy.
So let's retrace your steps back to when you actually want to start a business in something. Right. So you're like, well, I'm pretty good at this, but I don't actually know if there is an audience. So again, remember what we said in the previous podcast. If you want to start something, you need to make sure that there is an audience and that people are actually buying stuff.
OK, having an audience of people who like it is not enough. You need to make sure that these people are buying stuff.
So one key indicator that there is a market is something that you see every single day. In the past, it was harder to do that kind of stuff. But now it's easier. What is a very good indicator is if there is a magazine, if there is a magazine for whatever you're trying to do, trust me, there is an audience. These magazines, they don't do anything, nothing is left to chance, OK? Even everything you see in the magazine, they will pay people to do like insane research and they will pay like a copyrighter.
So the minute you can validate that there is a magazine for that specific thing that you want to do, that's it. You have it. You know that there is a market because otherwise these magazines are not going to invest any money into producing the magazine in question. OK, that will tell you that there is a market.
The Goldmine Of Information Your Are Probably Not Using At all
So before, the research was harder to do because before you actually had to go to the library or something or the kiosk, the magazine stand and stuff and go scan them. Right now with the Internet it’s easier.
Please understand these headlines that you see on magazines. This is a gold mine. These have been written by people who get paid millions of dollars to write these headlines.
So just think about it. You are at the supermarket. You are at the register. You're about to leave the store. Right. And you see this magazine and they know that they only have a few seconds to get your attention. Right. They will put it next to the register. And what happens? You see this headline I mean, the headline is so compelling that you have to go and grab that magazine.
So understand that these guys who write these headlines. I mean, these are like high end copywriters.
So if you're looking for headlines, the best thing to do is just to look at magazines. When you just look at how they build their headlines, you just do the same thing. So that will help you.
First of all, create your headline, like really compelling headlines to get you to turn clicks. Right. And it's not like you have to reinvent the wheel, just you just go and do the research.
So you just have to look at these magazines and whatever subjects they're covering there, you can use the subjects. You'll have people interested in wanting to pick it up. It's crazy. Everything you can do with a magazine.
You know, people who subscribe to a magazine are hard core. I mean, there's so much information that you can get from magazines. You can get your headlines from there. You can validate the market. You can get the subjects of your new future pieces of content you can do. You're targeting, you can do a lot of things just by doing research on magazines, right? It's very simple, but people don't use it too much.