Why your assumptions can lead you to failure.
Today we are going to discuss how your assumptions and expectations CAN kill your moral AND jeopardize the success of your business. There is a simple trick to avoid this…answer inside.
So what I wanted to talk to you about is something I am I'm going through right now, with my new projects.
I really think the concept of it is absolutely awesome. And it will serve me forever. Right. So the aim for me is to have this thing run in the background. And I don't have to touch it for the next five years or whatever.
And theoretically it should bring me a lot of qualified leads and a lot of money behind it that I can use for the good causes and stuff like that. So I'm inches away from finishing it. I need to record the last video today for my assistant and then we're going to unleash the beast.
So you have this concept that you've developed and you're envisioning what it will look like. So on paper this thing is unbeatable. It’s too well thought out and designed. Right. It's really cool. But it happens with a lot of things right.
Where now it's designed to do something theoretically and you have expectations. And then afterwards it might not happen. And it's a trap. It is a big trap. I don't want you guys to be caught up in expectations, good or bad. OK.
The only way to know for sure is to let the market tell you. That's t's the thing I really want you guys to understand is you can plan as much as you want. You can assume as much as you want. It doesn't mean that this is what's going to happen. It's not you, it's not up to you to decide.
So on this project here I know I need to channel my enthusiasm and everything and just launch it. OK. I'll just launch it and see how that goes. So we were discussing that yesterday and we're like you know what.
Why your assumptions can lead you to failure?
So for example we had two different ways of going at it and we were trying to figure out which one was going to be the more efficient. But we had an idea. Go launch it and test it and just see with like live data and real people what will work and what won't work. I mean sometimes your assumption is bad.
You know you were this case don't beat yourself up. You know you need some sort of like objective or whatever but don't get too attached to it saying that this has to materialize, otherwise it's a failure. No it's not.
I’ll give you an example of something that happened to me. I was sending this this offer. Right. So it was this weight loss offer for a weight loss product right. So there was one link that said here's how you can lose weight. And there was another article, another link that said here is something about organic food.
And again my assumption was that 90 percent of the people were going to click on this one. So I didn't actually look at the stats. It was just my assumption. Right. Because I was sloppy. I was doing other stuff at the same time. And after a while I looked at the stats, but maybe like a year or something into it.
I realized that 80 percent of the clicks were actually going to the second link and I just assumed that it will be the opposite. So then afterwards, I understood that. And then I changed my strategy. I created some content for those people who did like the other link and it eventually led them to me.
This is the typical case of making assumptions based on some theory that you've formulated or something you would do. You don't know what other people will do. OK.
So what if it doesn’t work?
So you know sometimes it's best to stick with it and try to figure out what didn't work so that you can make it work, but you know realistically there are two things. There is theory and there is reality.
The theory is that while you start with something, you stick with it whatever happens and blah blah blah. But sometimes reality is that it doesn’t work and you need to accept that. I have dropped projects in the past to move to something else.
But yeah the message here is, don’t get emotionally attached to your assumptions and expectations. Just go with the flow and accept the fact that you don't know everything and you can’t predict the future and you can't predict what other people are going to think or do. Okay. That way you're going to achieve two things.
So first thing is that you're not going to beat yourself up and be disappointed and think you're a failure and that you're an idiot and you should have seen that coming.
And the second thing is that if you're not emotionally attached, you are going to go where the market wants to go and where success is. And that's the most important thing right. If your assumption was that we need to take a left and then people actually take a right. Well just go!
So basically you're always following success instead of following your assumptions that you're too proud and your ego is too big for you to let go of them.