FBC – 448 – Pepsi’s secret weapon for great success

Pepsi's secret weapon for great success.

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I just discovered one of the deadliest weapons that Pespi was using for years that greatly contributed to their success.

The most surprising thing about it is that it's something you would never suspect or even think of.

Still, it is so critical that I now wonder why there aren't more people using this method in their business.

This is super fascinating and I suggest you tune in to today's episode

—

Here is one of my favorite quotes:

“High expectations are the key to everything.”
– Sam Walton, founder Walmart

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Martin Ebongue

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International Speaker | Podcaster | Free Spirit

Freedom Is A Choice: So choose wisely...

Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.

In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.

I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.

I wanted to talk to you about this initiative that I find really, really awesome. And it teaches you a lot about life and values.

So I saw an interview recently where the guy was asking, OK, you send out a bunch of CVS, then you get to this interview and how do you ace it?

So there are a lot of people who will tell you need to sound confident, dress like this, you know, prepare those questions and prepare something about the company to show them that you've done your research and prepare these questions about what you want to do in the next five years and what's your biggest flaws and stuff like that.

So you will hear a lot of things like this. But there is something that you won’t necessarily hear because you don't know that it actually exists and maybe not enough people care about this, but this is super, super, super crucial and so important in life.

So I really like this this initiative. It was an initiative by Pepsi Cola. So basically what they used to do was they call you at, I don't know, like your interviews at 2:00 or something. But when you get there at 2:00, they will actually have you wait in the waiting room or something for a good 30 to 40 minutes.

OK, so basically you get there, you get greeted by the secretary and everything, and then they put you in a situation where you're waiting for them, OK, basically it was done on purpose.

So it wasn't like they're busy doing something and they're just late. They're not late. They’re doing it on purpose. And they were observing what the candidates were doing, OK.

And mainly what they were observing was how rude or how polite that person was with the receptionist. These are human values, right, so it gives them an indication of how you will be behind closed doors, you know, once they hire you, are you going to be a complete jerk or are you going to be someone that's pleasant?

And so if you were rude to the receptionist, for example, you can say very rude or something. And then once you're waiting, you're like moaning and going to the receptionist and barking at the receptionist and stuff. They will know because they were watching.

OK, and then obviously you won’t get the interview because what they were looking for was people who were going to integrate well in the company, and if you're the biggest jerk on the planet, then it's not going to work.

Pepsi's secret weapon for great success

This is something I'm really big on. First of all, the respect that people give to anybody. OK, so I will greet the janitor the same way I will greet the CEO. I will say hi, please. Thank you. Goodbye. You know, I will do this.

I don't care if you're a janitor or if you are something else, because these are just human values, you know, and there are so many people who interact with someone and they feel they have power over, you know, like a waiter or, you know, like a receptionist or something.

There is nothing wrong with being a waiter. It's just in people's in people's minds, if you're a waiter, you're at the bottom of society, which is really not the case because, you know, it's a job just like any other job that puts food on the table.

You need to respect everybody's job.