How to put your customer avatar on steroids.
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I just released a new podcast episode for you
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Have you built an avatar to find out who your perfect customer is?
If you haven't then you should. However, the fact that you haven't is actually a good thing!
Why? Simply because most people do it wrong and forget the most crucial part of the process
Forgetting this part is the difference between thriving and being miserable.
Today, I am going to show you the component you need to add to your avatar (MANDATORY) to have the business that you dream of
All the answers are in today's episode
Here is one of my favorite quotes:
“If you are not willing to risk the unusual, you will have to settle for the ordinary.”
Online Entrepreneur & free spirit:
Proud Owner Of The 50K Emails A Day Done-For-You Software
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Your Podcast Host
International Speaker | Podcaster | Free Spirit
Freedom Is A Choice: So choose wisely...
Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.
In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.
I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.
I was teaching people the important things that they will need to know if they want to be able to do what I do and work less and stuff.
And halfway through the talk, you always have these idiots, these hecklers and one woman is
Like, oh, get to the point, where's the meat and potatoes? There's so much fluff. And I'm like, Jesus Christ. I mean some people are just bitter or something. I don't know what it is.
You do have to understand the concept if you want to be able to apply something, OK? And as much as you always have to face these idiots, generally speaking, these are people who have never done anything or achieved anything and they're just moaning and just being horrible people.
I didn't really care about this woman but it's just a reminder of something that I want to tell you.
When you are building your avatar, remember, your Avatar is who your client is. Where do they live? How old are they? All this like demographic stuff that allows you to build some sort of a sketch of that person. So you know how to talk to them and stuff.
But there is something that's fundamentally wrong with this and something that's actually missing and this woman is the prime example of this. What you want to do when you build your avatar and stuff, especially if you're in the service business, is in addition to figuring out how much money they make, what kind of car they drive and where they work and all that kind of stuff.
You need to worry about the human qualities, like the attributes that they have. What kind of people do you want to work with? OK, so you have to list those people that you don't want to work with. So when you do your avatars, it is good to do an avatar of the people you want, the people that you know are good.
And this is one of the people that you don't want. OK, because a person like this woman, for example, I mean, it's the last person I want to talk to on the planet. You know, just imagine having someone like this as a client.
You're trying to explain something. They need to understand the concept. Otherwise it's not going to work. They start moaning, you know, people who moan, people who complain all the time.
How to put your customer avatar on steroids
So this is something that people don't ask you to do when you do your avatar. So they don't ask you to, like, define the person as what are those values that you want.
So let's say, for example, people are eager to learn. They're good listeners, they're action takers and all that kind of stuff. If you're only looking at how much money they make and where they live, you can end up with assholes in that list, OK?
And as I said, this wasn't my sentence, but I love it. You know, there is no amount of money that can justify a certain level of assholelness.
So this this woman, for example, I mean, she's way past the asshole scale. These are the people I don't want to work with them. They'll just take your vital energy, OK? And it's a very big mistake when we don't think about this.
And this is the reason why sometimes people are like, oh, man, I come back from work, I'm miserable. I hate my clients and stuff. Well, here's the thing. The clients choose you, but you can choose the clients as well, especially if you're in a profession where you are in the service business.