FBC – 482 – How to be successful even in times of crisis

How to be successful even in times of crisis.

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Can you really be successful even in times of crisis?

What do you do when everything falls apart around you and you feel stuck?

There are so many situations when things don't really go as planned and you have to figure a way out of it.

In today's episode, I'm going to share some of our recent last-minute problems and how we were able to deal with them to ensure the success of the campaign.

You are going to learn a methodology that helps you solve problems, find innovative solutions, and ensure the success of your business.

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Martin Ebongue

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So today is the opening day of the huge sales in France. So basically it's a sales period like Christmas where everything's like minus 50 percent and all that kind of stuff.

So this is when you make the bulk of your sales. You can increase your revenue considerably during that period. So during that period, you know, people are stressed. You know, you prepare for that to make sure that all the segments and everything is ready. So when the floodgates are open, which was today at 8am in France, then you want everything to go smoothly.

OK, so what happened is that last minute for I don't know, for some reason we realized that we made some imports. So moving files around and there was a problem. One of the servers where I mean, normally you have you know, the server is supposed to only have unique email addresses. So you can't have the same email address twice. And we'll just update an email first. And for some reason, there were duplicates all over the place.

And this is when people started panicking. So I see a ticket that contacts our I.T. guy saying, oh, there is a big problem. We need to fix it ASAP because we have these campaigns leaving. We need to stop everything.

OK, you know, you need to consider your options. You need to consider the timing and how much leeway you have. OK, and one thing that you shouldn't do is panic, OK?

Because here in this case, decisions were taken based on panic and there was no constructive thought process behind that. OK, I know it's hard to stay calm when, you know, when shit hits the fan, but that's the best thing you can actually do.

So for today, instead of panicking and stuff, we just sent emails normally and then we have time to think this through and understand what the issue was.

OK, and because I've seen cases where people start like frantically panicking and run around like headless chickens when there are actually options and workarounds.

OK, so here in this case. So let me let me tell you what the workaround could have been. OK, so just for you to understand how the thing works.

So we have in the in the database, we have two fields. One is email and another column where we put the number of the segment like segment one, for example. OK, so we imported the data at once and then for whatever reason, I don't know, we just reimported the data and we were supposed to update the existing data, so basically people were appearing twice.

So instead of involving the tech guy and having him reinstall all the freaking servers, what can we do?

So we realized that because these two lines had the same email and the same segment number, it created two entries. OK, so what do you do? Well, you just don't target that segment.

So that initial segment that I wanted to use, well, I'm not going to use it. I'm just going to delete it or whatever, and I just use the new one. Right.

So there is no need to go into, you know the developer, the blah, blah, blah, etc..

How to be successful even in times of crisis

OK, this is it is going to be crucial, right, for anything you are going to do online, because trust me, talk to anybody who's been doing that for, you know, for quite some time, even people who just get started. You know, there is always something that will happen. Like nothing goes as planned.

And this is the reason why I don't panic when there is something. I always look at the option. I try to find a root cause. I try to find a workaround.

In this case, the workaround was super simple, you know, and these are things that have become kind of like second nature, I will say. And with experience, you too will be able to fix and find workarounds when it happens to you.

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My name is Martin and I’m the creator of the MARTIN EBONGUE BLOG. Understanding how to create passive income, how to start businesses that run without me & how to make money online changed my existence. It allowed me to travel full-time, have ton of fun and live life on my own terms.
 

 

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