They missed the event,
so the replay sells them.
Here is a sequence most sellers do not have, and it quietly leaves money on the table every time. You run an event or a webinar, a load of people sign up, and a load of them never show up. They forgot, they were busy, something came up. That does not mean they would not buy if you put the offer in front of them again. So I built a sequence that goes out the day after. It checks who registered, who actually attended, and who bought. Anyone who never showed up gets the replay, with a progress bar they can drag so they skip the small talk and land on the part that matters. Then they buy on their own time. It recovers buyers you were already losing.
Half the people who sign up never show, and most sellers wave them goodbye.
You put real work into an event or a webinar. People register, you get excited about the numbers, and then on the day a big chunk of them simply do not turn up. They forgot, they got busy, life got in the way. Here is the part most sellers miss: not showing up does not mean they would not buy. It just means the offer never reached them. Without a follow up, those registrants quietly vanish and you never see that money. The fix is a sequence that fires the day after, checks who actually attended, and sends every no show the replay they can skip through to the offer. Here is who it is for, what goes wrong without it, how it works, and what you get back.
Who it’s for
Anyone who runs live events, webinars, workshops, or launches where people register in advance. Coaches, course sellers, agencies, anyone who pitches an offer at the end of a live session. It works even if your event is long, because the replay lets people skip ahead to the part they care about instead of sitting through the whole thing again.
What goes wrong
Without it, every no show is a registrant you simply forget about. They wanted in enough to sign up, then missed it, and you never followed up. So the offer they were curious about never reached them at all. You do not lose those buyers because they said no. You lose them because nobody ever showed them the replay or the offer a second time.
How the machine works
The day after the event, the automation checks who registered, who attended, and who bought. Anyone who never showed up gets the replay, with a draggable bar so they skip to the part that matters. People who attended and did not buy go down their own path. You set it up once and it recovers no shows after every event, on its own.
What you get back
Every event now keeps working for you the day after it ends. The registrants who missed it get a real second chance to see the offer, on their own time, and a steady share of them buy. You recover sales you were leaving on the table, without running the event again or chasing anyone by hand.
I had registrants who never showed, and I was doing nothing to win them back.
I realised I was leaving a lot of money on the table. I would create an event or a webinar, plenty of people would sign up, and a good number of them would never show up. And here is the thing: I was not doing anything about it. They were just gone. People miss an event for all sorts of ordinary reasons. They forgot. They got busy. Something came up at the worst possible time. None of that means they would not buy if you put the offer back in front of them.
What I was missing was simple. I did not have a sequence that went out the day after the event, showing the people who missed it the encore or the replay. It sounds obvious when you say it out loud, but most people genuinely do not have one. They run the event, they get the live sales, and then they let everyone who did not show up quietly disappear, along with the money those people would have spent.
There is another thing I noticed about myself. Some people do not like sitting through a two hour event live. I am one of them. Send me the replay and I am happy, because I can skip ahead to exactly what I want. In fact I bought something today through this very process. I missed the live session, the replay landed in my inbox, I dragged the bar to the part I cared about, saw the offer, and bought. The replay served me better than the live event would have.
So I built the automation to handle all of it. It checks whether the person registered, then checks whether they actually attended based on my software, then checks whether they bought. If they attended and did not buy, that is a different sequence with a different message. If they did not attend at all, I send them the replay, with a progress bar they can move so they get to the juicy part straight away and skip the small talk, then buy.
The numbers here are kept deliberately modest. Say a hundred people register for an event and a chunk of them never show up. Send the no shows a skippable replay the next day and a small, believable share of them buy, where before that share was simply lost. That is a handful of recovered sales per event, every single time you run one. Run events through the year and it adds up to real money. Over three to five years, those recovered buyers compound into a number you would never have seen otherwise.
Proof point: I have broken down how I run my business on autopilot and the income streams behind it on YouTube, in my 28 income streams breakdown and a real look at the daily work in a day in my life, so the conservative numbers on this page are checkable.
Three moves that turn a no show into a recovered sale
What made this work was treating the no shows as a real audience instead of a write off. Most people split their event crowd into two groups: the ones who showed and the ones who did not, and then they only sell to the ones who showed. The framework here gives the people who missed it their own path, a replay they can skip through, and a clean second chance at the offer, all the day after the event ends.
Sort every registrant by what they did
The loop starts by reading the truth about each person from your software. Did they register? Did they actually attend? Did they buy? Those three checks decide everything that follows. The people who attended and did not buy get one kind of message, because they already saw the pitch. The people who never showed up get another, because they have not seen anything yet. This sorting is the quiet engine of the whole system. It means nobody gets the wrong message, and the no shows get the one thing they are missing, which is the replay and the offer.
Send the no shows a replay they can skip through
The day after the event, every no show gets the replay in their inbox. Here is the detail that makes it convert: the replay has a progress bar they can drag. Plenty of people do not want to sit through a two hour event, and you do not need them to. They move the bar past the small talk, land on the part that matters, and reach the offer in minutes instead of hours. You meet them where they are, on their own time, in the way they actually like to watch. That respect for their time is exactly why a share of them buy.
Let the offer close them on their own time
The last move is to get out of the way. The replay carries the offer, and the person watches when it suits them, skips to what they care about, and buys without you ever speaking to them. You ran the event once. Now it keeps selling the day after, to the very people you would otherwise have lost. So the rare buyer who missed the live session never slips away, because the replay gives them a second, easier path to the same yes you offered on the day.
Once those three moves are in place, every event keeps earning after the lights go off. The sort decides who gets what. The skippable replay reaches the no shows. The offer closes them on their own time. You run the event once, and the recovery happens by itself the very next day.
Before the system
- Every no show forgotten the moment the event ended
- Registrants who missed it never shown the offer again
- Live sales only, with the rest of the list left cold
- No way for people who hate long videos to skip ahead
- Money from curious buyers quietly walking out the door
After the system
- Every registrant sorted by what they actually did
- No shows sent the replay the very next day
- A draggable bar so they skip straight to the offer
- A separate path for people who attended but did not buy
- A steady share of lost buyers recovered after each event
Prompt 1: sort your registrants the right way
Before you send a single email, you need to know exactly how to split your registrants. The biggest mistake is sending everyone the same message. Use this prompt to map the checks that decide who gets the replay and who gets a different path.
Registrant sorting planner
Act as a sales automation advisor. I want to sort everyone who registered for my event into the right follow up path before I send anything. A bit about my event: [describe your event or webinar, what software you use to track signups and attendance, and what the offer at the end is]. Map the sort: which checks I should run in order, register then attend then buy, what each group should receive and why, and how to make sure a no show never gets a message meant for someone who attended. For each group, one line on what they have already seen and what they still need.
The output is the logic behind the whole sequence. Get this right and every registrant gets the one message that actually fits where they are.
Prompt 2: write the replay email for the no shows
The replay email is the piece that does the recovering, so it has to feel like a gift, not a nag. The system works because the no show is glad to get a second chance, not annoyed. Use this prompt to write the email that sends them the replay the day after.
Replay email writer
Act as a direct response email writer. I want the email that goes out the day after my event to people who registered but never showed up. About the event they missed: [describe the event, the main thing they would learn, and the offer at the end]. Write the email: a subject line that admits they missed it without guilt, an opening that gives them the replay as a favour, a clear note that they can skip ahead to the part that matters, and one simple line pointing at the offer. Keep it short and warm, the kind of email a busy person is glad to receive.
The output is the email that recovers the sale. Settle it once and every no show gets a warm second chance the day after your event.
The 3-minute overview of how this works
Before the build steps, watch this short overview. It’s the exact video from the Automations Made Easy page, and it walks through the mechanics behind machines like this one. 1,000+ students have used these mechanics to save two hours a day, with zero coding.
Want to learn the mechanics behind sales automations like this?
I teach the same mechanics that power this replay sequence inside Automations Made Easy. 1,000+ students have used these mechanics to save two hours a day and build little machines that quietly recover sales while they work. No coding required.
Week one: your registrants sorted, your first no shows recovered.
Most people put off building a replay sequence because it feels like it has to be perfect before it can run. That is exactly why this machine matters. A recovery sequence is meant to start simple and improve, not arrive flawless. In week one you wire up the three checks, write the replay email, and let it go out to the no shows from your next event, so you feel the recovered sales come back right away.
Week one looks like this. On Monday you connect the automation to your event software so it can see who registered, who attended, and who bought. Then you write the replay email and set the rule that sends it the day after to the people who never showed up. By midweek you set up the skippable replay page with the draggable bar. By the end of the week your next event has a recovery sequence behind it, quietly turning no shows into a steady trickle of buyers while you do nothing.
The point of the first week is not the sales recovered. The point is to confirm the automation reads your software correctly, sends the replay to the right people, and never bothers the ones who attended or already bought. Once that is locked, every event after it recovers no shows the same careful way, while you focus on the next launch.
From there the maths is simple and conservative. Say a hundred people register, a chunk never show up, and a small, believable share of those no shows buy from the replay. That is a handful of recovered sales per event, money that was simply lost before. Run events through the year and it adds up fast. Over three to five years, those recovered buyers compound into a number you would never have reached by selling to live attendees alone.
All of this runs while you work, sleep, or prepare your next event. The automation reads the list, sorts each person, sends the replay, and lets the offer close them on their own time. No more no shows forgotten, no more money walking out the door after every event. You run the session once, and the recovery happens by itself.
Prompt 3: plan the skippable replay page
The replay only converts if people can reach the good part fast. Most replays bury the offer two hours in, and busy people give up. Use this prompt to plan a replay page with a draggable bar that lets them skip straight to what they want.
Replay page planner
Act as a conversion page designer. I want to plan a replay page for my event that lets people skip ahead to the part they care about and reach the offer quickly. About my replay: [describe how long the recording is, where the most useful part sits, and where the offer appears]. Plan the page: how the progress bar should let someone drag straight to the juicy part, what to put around the video so the offer is always visible, how to mark the section worth watching, and how to make buying take one click from the replay. For each element, one line on how it respects a busy person's time.
The output is the page that turns a long replay into a fast yes. Build it once and every no show can reach the offer in minutes, not hours.
Prompt 4: decide the timing and the follow ups
One replay email is good, a smart little sequence is better. Send it too late and the moment is gone. Send too many and you become a nuisance. Use this prompt to set the timing and the handful of follow ups that recover the most without annoying anyone.
Replay timing planner
Act as a lifecycle marketing planner. I want the timing and the short sequence of messages that go to the people who missed my event, starting the day after. About my offer: [describe the offer, whether there is a deadline or a bonus, and how long the replay stays available]. Set the plan: when the first replay email should send, how many follow ups to send and how far apart, what each one should say so it stays helpful and not pushy, and when to stop so I never annoy a no show. For each message, one line on what it adds and why the timing works.
The output is the rhythm of the whole recovery sequence. Get it right and you win back the most buyers while still being someone people are happy to hear from.
The exact build, step by step
Let the automation pull your registrant list
Start the moment the event ends. Instead of closing the laptop and moving on, the automation pulls the full list of everyone who registered. It does not matter how they signed up or how many there are. The machine takes the whole list and prepares to check each person. This is the part that makes sure nobody who raised their hand gets forgotten. The list is the raw material, and from here the automation works through it on its own, so not a single registrant slips through unnoticed after the event is over.
Check who attended and who already bought
With the list in hand, the automation reads your software to see what each person actually did. Did they register? Did they attend? Did they buy? These three checks are the heart of the system. Someone who attended and bought needs nothing. Someone who attended and did not buy needs a nudge. Someone who never showed up needs the replay. The machine answers all three questions for every name, instantly and the same way every time, so each person ends up in exactly the right group with no guesswork from you.
Branch the no shows into their own sequence
Now the automation splits the list. The people who attended go down their own path, because they have already seen your pitch. The people who never showed up branch off into the replay sequence, because they have seen nothing yet. This split is what keeps every message right. Nobody who sat through your event gets told they missed it, and nobody who missed it gets skipped. The no shows, the group most sellers forget about entirely, now have a path built just for them, one that brings them back.
Send the replay the very next day
The day after the event, the replay email lands in every no show inbox. The timing matters: it is soon enough that they still remember signing up, and not so soon that it feels pushy. The email is warm and simple. You missed it, here is the replay, watch it whenever you like. There is no guilt and no pressure, just a second chance handed to someone who was curious enough to register. This single email is the one that quietly starts recovering the sales you were leaving on the table after every event.
Give them a bar they can drag to skip ahead
Here is the detail that makes the replay convert. The recording has a progress bar the viewer can drag, so they jump straight to the part that matters. Plenty of people, me included, will not sit through a two hour event, but they will happily skip to the good part. They move the bar past the small talk, land on the section worth watching, and reach the offer in minutes. You are meeting them the way they actually like to watch, and that respect for their time is exactly what turns a busy no show into a buyer.
Let them reach the offer and buy on their own time
Final piece. Once the no show has skipped to the part that matters, the offer is right there waiting. They watch when it suits them, see the pitch, and buy without you ever lifting a finger. This is the part that compounds. You ran the event once, and now it keeps closing sales the day after, with the very people you would otherwise have lost. Every event you run from here recovers a steady trickle of buyers from the no shows, and your time goes to the next launch instead of chasing the last one.
List pulled
The moment the event ends, the automation pulls the full list of everyone who registered.
Each person sorted
It checks who attended and who bought, so every registrant lands in the right group.
Replay sent
The next day, every no show gets the replay with a bar they can drag to skip ahead.
Sale recovered
They reach the offer, buy on their own time, and you win back a buyer you had lost.
Build this sales engine inside the same playbook 1,000+ students use
Automations Made Easy teaches the mechanics behind replay sequences like this one. Step by step, no code, plain English. Save two hours a day and own little machines that recover the no shows from every event while you spend your time building the next one.
The six months after I switched it on
Here is the shape of the first six months after I switched the replay sequence on. The line tracks the sales recovered from no shows as more events ran through it, which is exactly how this machine pays off in practice.
Monthly value recovered from event no shows
Three things matter on this chart. The value climbs steadily as more events run through the sequence, not in a spike. The recovery comes from no shows who finally saw the offer through the replay. And every single one of those months happens while the automation sorts the list and sends the replay for you.
What other students built
I teach the simple skills behind machines like this in Automations Made Easy. Students who built their own version sent back what changed in their first month.
“I used to let every no show vanish after a webinar. Now they get the replay the next day and a handful buy every time. It is money I was throwing away.”
“The draggable bar was the surprise. People who would never sit through my full event skip to the offer and buy. The replay converts better than I expected.”
“I kept losing the people who signed up and then got busy. The sequence wins a steady share of them back now, with no work from me after each event.”
“Knowing week one was just wiring the checks and one email kept me from overthinking it. By my next launch the no shows were recovering on their own.”
What’s inside Automations Made Easy
AME isn’t a library of pre-built automations. Every business is slightly different. What’s reusable across all of them is the underlying mechanics: how to set up little machines that listen, write, and follow up while you sleep, and how to wire the pieces together without writing code.
The program walks you through six modules: The Right Tools (the cost-effective, no-code stack I actually use), Task Selection Mastery (which automations are worth building first), Design Secrets (mapping an automation before you build it), Zero to Hero (complete beginner to confident automator), Real-World Application (we build a full automation together, end to end), and Monetization Mastery (turn the skill into a side-business).
It also includes done-for-you templates you import in two clicks, over-the-shoulder training videos, and the same playbook 1,000+ students have used to save two hours a day. No coding required. If you can copy and paste, you can build this.
The encore and replay sequence: common questions
Pulled from what readers and Automations Made Easy students ask most.
Do I need to be a developer to set this up?
No. You connect the automation to the software you already use to run events, write a short replay email, and set the rule that sends it the day after to the people who never showed up. The machine handles the checks and the sending. The skills you need are knowing your own event flow and keeping the email warm, which is exactly what Automations Made Easy teaches.
How does it know who attended and who did not?
It reads the attendance data from your event software, the same record that tells you who joined the live session and who did not. From there it sorts each registrant into the right group. The people who attended go one way, the people who never showed up go another, and the ones who already bought are left alone. You map your software once at setup and the sorting happens on its own after that.
Will the replay email annoy the people who missed it?
It does not have to. The email is framed as a favour, not a telling off. You missed it, here is the replay, watch it whenever suits you. Most people are glad to get it, because they signed up for a reason and life simply got in the way. Keep it short and warm, send it the day after while the interest is fresh, and it reads as helpful rather than pushy.
Why does the replay need a draggable progress bar?
Because plenty of people will not sit through a two hour event a second time, but they will happily skip to the part they want. The bar lets them drag past the small talk and land on the section that matters, then reach the offer in minutes. It respects their time, and that respect is a big part of why a share of busy no shows end up buying from the replay at all.
Does this only work for webinars?
No. I built it around webinars, but it fits any event where people register in advance and a chunk of them do not show. Live workshops, launches, masterclasses, demos, anything with a signup and an offer at the end. You just point it at your event software, change the replay, and the same machine recovers the no shows for whatever kind of session you run.
More Money Makers like this one
Built from the same handful of mechanics. Each one captures, converts, or earns money that would have walked out the door.
Build this replay sequence yourself, or learn the mechanics inside Automations Made Easy.
If you want to learn the mechanics behind sales automations like this and build your own at home, Automations Made Easy is the playbook. Step by step, no code, plain English. If you want to talk through how to wire it to your event software, write the replay sequence, and set up the skippable page for your own launches, I take a small number of consulting clients each month.
€497 one-time · Lifetime access · 1,000+ students
