A qualified email
from every person who signs up.
I create a LinkedIn event and invite my network. When someone registers, LinkedIn shares their email so they can be notified about the event. A short questionnaire asks them to confirm that the email is theirs. The moment they confirm, a small automation grabs it and adds the person to my webinar registrant list, which has its own reminder sequence. So my list fills with highly qualified people who came from LinkedIn, care about the topic, and chose to hear it from me. The catch is that there are several ways to create an event on LinkedIn, and only the proper one makes this work.
List building is hard, and most of the names you collect are cold.
A good email list is the thing every business wants and most never build well. The usual routes give you cold names, bought lists, or random opt-ins from people who barely remember you. None of that is qualified. A LinkedIn event flips it. You create the event the proper way, invite your network, and the people who care enough to register hand you a real, confirmed email through a short questionnaire. An automation adds each one to your webinar list, which reminds them on its own. Here is who it is for, what goes wrong without it, how it works, and what you get back.
Who it’s for
Anyone who runs webinars, workshops, or live sessions and wants a qualified list instead of a cold one. Coaches, consultants, founders, and creators who already have a presence on LinkedIn. It fits best if your topic is something your network would choose to register for, because the whole point is people who opted in.
What goes wrong
Without it, you build your list from cold names, bought data, or weak opt-ins, and most of them never open anything. Worse, many people create the LinkedIn event the wrong way and collect nothing at all. The list stays small and cold, not because LinkedIn lacks people, but because the wrong setup leaves the registrations and their emails on the table.
How the machine works
You create the event the proper way and invite people. When they register, LinkedIn shares their email, a questionnaire asks them to confirm it, and an automation grabs the confirmed email. It adds the person to your webinar list, which reminds them on its own. You set it up once, and every registrant flows in on their own.
What you get back
A list of highly qualified people who came from LinkedIn, care about the topic, and chose to hear it from you. Each event adds a fresh batch with no manual work. Conservatively, even a handful of confirmed emails per event compounds into a sizeable qualified list across a year of events, all on autopilot.
I wanted a qualified list, not another pile of cold names.
Every business is told to build a list, and most of the advice ends with cold names. You scrape, you buy, you run a giveaway, and you end up with addresses from people who never really chose you. They do not open, they do not buy, and the list looks big while doing almost nothing. I wanted the opposite. I wanted a small, warm list of people who actually wanted to hear from me about a specific topic, so that when I sent something, it landed.
LinkedIn turned out to be the answer, but not in the obvious way. The idea is simple. I create an event, I invite my network, and the people who care enough to register raise their hand. That act of registering is the qualifier. They are interested in the topic, and they are interested in hearing it from me, because they chose to sign up. That is a completely different person from a name I bought off a list somewhere.
Here is the part that makes it a machine. When someone registers for the event, LinkedIn shares their email so they can be notified. There is a short questionnaire that asks them to confirm that this really is their email, and when they do, the email is clean and validated. An automation grabs that confirmed email and adds the person to my list of webinar registrants, so they can be reminded of the event without me touching anything.
I already had a dedicated automation sequence for webinars, so this slotted straight in. Every confirmed registrant lands on that list and gets the reminders, the value, and the follow-up on their own. I do not chase anyone. The event collects the people, the questionnaire confirms the email, the automation files it, and the sequence does the talking. My job is to run a good event and show up.
Now the honest part, because it cost me. I did not know this mechanism before. There are different ways to create an event on LinkedIn, and if you use the wrong one it simply does not work. That is exactly what I did the first time. I set it up the easy way, got almost nothing, and assumed the channel was weak. The second time I documented it properly and realised I had left a lot of features, and a lot of registrations, on the table by picking the wrong type of event.
Proof point: I have broken down how I run my business on autopilot and the many income streams behind it on YouTube, in my 28 income streams breakdown and a real look at the daily work in a day in my life, so the conservative numbers on this page are checkable.
Three moves that turn one LinkedIn event into a stream of confirmed emails
What made this work was separating two things people glue together. There is the audience, the qualified person who wants your topic, and there is the capture, getting their real email onto a list that follows up. Most people try to do both with cold outreach and burn out. The framework here lets a LinkedIn event find the qualified people, and lets an automation handle the capture, so neither one depends on you doing it by hand.
Create the event the proper way
The whole loop starts with one setup choice, and it is the one most people get wrong. There are several ways to create an event on LinkedIn, and only the proper type collects registrations and shares the registrant emails. Pick the easy, casual route and you get a nice-looking page that captures nothing. I learned this the hard way the first time. Get the event type right and the platform turns into a registration machine that hands you a real email for every person who signs up. Without this, every other step has nothing to run on, which is why this is the move you cannot skip.
Let the right people register and confirm
A proper event alone is just a page. The unlock is who fills it and how clean their data is. You invite your network, and the people who care enough to register qualify themselves by signing up. LinkedIn shares their email so they can be notified, and a short questionnaire asks them to confirm it is really theirs. Now you do not just have a name, you have a validated email from someone who chose your topic and chose to hear it from you. The registration is the qualifier, the questionnaire is the clean opt-in, and both happen before you lift a finger.
Automate the capture into your webinar list
The last move is the one that makes it scale. The moment a registrant confirms their email, a small automation grabs it and drops the person onto your webinar registrant list, tagged and ready. That list has its own reminder and follow-up sequence, so every new person gets the value and the nudges on their own. You never copy and paste an address or sort a spreadsheet. This is the part people do by hand for hours, and it is the part the automation does for free, for every event, forever. Set it once and each event quietly grows a list that already knows how to follow up.
Once those three moves are in place, list building stops being a cold grind and starts behaving like a tap you open every time you run an event. The proper event type is the foundation. The registration and questionnaire are what keep the list qualified and clean. The automation is what turns one good event into a list that grows and follows up without you.
Before the event machine
- A list built from cold names, bought data, or weak opt-ins
- Most contacts never open, because they never really chose you
- The event set up the wrong way, collecting almost nothing
- Copying registrant details by hand into a spreadsheet
- No automatic reminders, so people forget and never show up
After the event machine
- A list of qualified people who chose to register on LinkedIn
- Each email confirmed by the registrant through a questionnaire
- The event built the proper way, so every feature works
- An automation grabs each confirmed email with no manual work
- The webinar sequence reminds and follows up on its own
Prompt 1: pick the proper LinkedIn event type
Before anything else, you have to choose the right way to create the event, because the wrong one quietly collects nothing. This is the exact mistake I made the first time. Use this prompt to lay out the options clearly and choose the event type that actually captures registrations and emails.
Event type chooser
Act as a LinkedIn marketing advisor. I want to run a LinkedIn event whose main goal is to collect registrations and the registrant emails so I can build a qualified email list. A bit about me and the event: [describe your topic, your audience, and what the event is]. Walk me through the different ways to create an event on LinkedIn. For each one, tell me plainly whether it collects registrations, whether it gives me the registrant emails, and what features it unlocks or leaves on the table. Then recommend the proper event type for my goal and give me a step by step setup checklist so I do not pick the wrong one and lose the registrations.
The output is a clear setup checklist for the proper event type. Get this right once and every later step has real registrations and emails to work with.
Prompt 2: write the invite that gets the right people to register
A proper event only matters if qualified people register for it. The goal is not the biggest crowd, it is the right crowd, people who want your topic and want to hear it from you. Use this prompt to write an invitation and event description that pulls in qualified registrants.
Event invite writer
Act as a copywriter who writes for LinkedIn. I am inviting my network to a LinkedIn event, and I want the people who register to be genuinely qualified, not just curious. My topic and the value of the event: [describe what people will learn and why it matters]. Who I most want in the room: [describe your ideal registrant]. Write a short event description and an invitation message that make the right people want to register and gently filter out the wrong ones. Make the value clear, name who it is for, and give one simple reason to register now. Keep it plain and human, no hype, and end with a clear nudge to hit register.
Use the output as your event description and invite. It pulls in people who qualify themselves by registering, which is exactly the warm list you want.
The 3-minute overview of how this works
Before the build steps, watch this short overview. It’s the exact video from the Automations Made Easy page, and it walks through the mechanics behind machines like this one. 1,000+ students have used these mechanics to save two hours a day, with zero coding.
Want to learn the mechanics behind list-building automations like this?
I teach the same mechanics that power this LinkedIn event machine inside Automations Made Easy. 1,000+ students have used these mechanics to save two hours a day and build assets that keep earning. No coding required.
Week one: your event built right, your first qualified emails captured.
Most people put off list building because the names they collect feel cold and useless. That is exactly why this machine matters. A LinkedIn event done the proper way is meant to feel like effort once and like magic afterward. In week one you build the event the right way, invite your network, and watch confirmed emails from qualified people land on your list on their own.
Week one looks like this. On Monday you choose the proper event type and set the event up, the part most people get wrong. By midweek you invite your network and the right people start to register, each one confirming their email through the short questionnaire. Then you wire the automation that grabs every confirmed email and adds the person to your webinar list. By the end of the week you have a handful of qualified, confirmed emails captured automatically, from a setup you only build once.
The point of the first week is not the size of the list. The point is to confirm the event is built the proper way, the questionnaire validates each email, and the automation files every registrant on its own. Once that is locked, every event after it runs the same machine and grows the list further.
From there the maths is simple and conservative. Say a modest event brings in just a handful of confirmed registrants. Run an event every month or two and that is a steady trickle of qualified emails, perhaps a few dozen across a year, all from people who chose your topic. They are worth far more than a much bigger cold list, because they open and act. Over three to five years of events, that qualified list compounds into a serious asset, captured automatically and following up on its own.
All of this runs while you work on something else, take a holiday, or sleep. Someone registers, confirms their email, and the automation adds them to your webinar list, which reminds them on its own. No copying addresses, no chasing, no sorting spreadsheets. The qualified list grows quietly in the background every time you run an event.
Prompt 3: design the questionnaire that confirms the email
When someone registers, a short questionnaire asks them to confirm their email so your list stays clean. A clumsy questionnaire loses people, a clean one feels effortless. Use this prompt to design a quick confirmation step that validates the email without scaring anyone off.
Confirmation questionnaire designer
Act as a conversion specialist. When someone registers for my LinkedIn event, I want a short questionnaire that confirms their email is correct, so the address that lands on my list is clean and validated. The context: [describe your event and what happens after they register]. Design a short, friendly questionnaire that asks the registrant to confirm their email and anything else genuinely useful, with the fewest possible fields. For each question, one line on why it earns its place. Keep it quick enough that almost everyone finishes it, and write the confirmation wording so it feels reassuring, not like a hoop to jump through.
The output is a lean questionnaire that confirms the email cleanly. Validated emails mean your automation files real addresses, not typos, every single time.
Prompt 4: map the automation into your webinar sequence
The last piece is the automation that grabs the confirmed email and adds the person to your webinar list. The real value is volume, every event feeding one list that follows up on its own. Use this prompt to map the automation and the reminder sequence step by step.
Webinar automation mapper
Act as a marketing automation planner. When a registrant confirms their email, I want an automation to grab that email and add the person to my webinar registrant list, which then reminds and follows up with them on its own. My setup: [describe your event flow, your list tool, and any webinar sequence you already have]. Map the automation step by step in plain English: what triggers it, how the confirmed email is captured, how the person is tagged and added to the webinar list, and what reminder and follow up messages should fire before and after the event. Note where things could break and how to test it before a real event. No jargon, just the moving parts in order.
The output is a clear map of the automation and the reminder sequence. Build it once and every event you run quietly grows a qualified list that follows up on its own.
The exact build, step by step
Create the LinkedIn event the proper way
Start with the choice that decides everything. On LinkedIn there are several ways to create an event, and only the proper type collects registrations and shares the registrant emails. The casual route gives you a page that looks fine but captures nothing, which is exactly the trap I fell into the first time. Take a few minutes to set up the proper event type so the Register button is real and every feature is switched on. This single setup is the foundation. Get it right and every later step has actual registrations to work with, instead of a pretty page that quietly leaves the emails on the table.
Invite your network and let qualified people register
With the event built right, you invite your network and let the right people raise their hand. The act of registering is the qualifier. Someone who signs up is interested in the topic and interested in hearing it from you, which is a completely different person from a name on a cold list. You do not need everyone, you need the right ones, and registration filters them for you. The more clearly your event names who it is for and what they will get, the more the people who register are exactly the people you want on your list. Warm, chosen, and already leaning in.
Let LinkedIn share the registrant email
Here is where the platform does the heavy lifting. When someone registers, LinkedIn shares their email so they can be notified about the event. This is a real, working address that the person gave on purpose, not a guess and not something scraped. It is the difference between a contact you can actually reach and a name that goes nowhere. Because the email comes from the act of registering, it arrives attached to genuine intent. The person wanted in, and now you have a way to keep them in the loop, handed to you by the platform itself rather than dug up by hand.
Confirm the email with a short questionnaire
Before that email lands on your list, you want it clean. A short questionnaire asks the registrant to confirm that this really is their email, and that one tap turns a raw address into a validated one. It also doubles as a soft, clear opt-in, so everyone on your list genuinely agreed to be there. Keep the questionnaire short, because a long one loses people. A single confirmation, maybe one more useful question, and you are done. The result is a list of addresses you can trust, because each one was checked by the very person it belongs to, at the moment they signed up.
Let the automation grab the confirmed email
Now the part that removes you from the loop. The moment a registrant confirms their email, a small automation grabs it. There is no copying and pasting, no exporting a file, no sorting by hand. The automation reads the confirmed email, tags it as a webinar registrant, and hands it on to the next step. This is the work people do manually for hours after every event, and it is exactly the work the automation deletes. You build the little capture once, and from then on every confirmed email flows in on its own, no matter how many people register or how often you run an event.
Add them to the webinar list and let it follow up
Final piece. The automation drops each confirmed registrant onto your webinar registrant list, which already has its own reminder and follow-up sequence. From there the list does the talking. It reminds people before the event, follows up after, and keeps the value flowing without you sending a single message by hand. Because every event feeds the same list, the qualified emails stack up over time. Each event you run adds a fresh batch, and the sequence keeps every one of them warm. Over months and years, a list that grows and follows up on its own does far more than any one big push ever could.
Event built right
You create the LinkedIn event using the proper type, so it collects registrations and shares the registrant emails.
People register
You invite your network, and the qualified people who care about the topic raise their hand by signing up.
Email confirmed
LinkedIn shares each registrant email, and a short questionnaire asks them to confirm it is theirs.
List growing
An automation grabs the confirmed email, adds the person to your webinar list, and the sequence reminds them on its own.
Build this list machine inside the same playbook 1,000+ students use
Automations Made Easy teaches the mechanics behind list-building machines like this one. Step by step, no code, plain English. Save two hours a day and own a system that grows a qualified list every time you run an event.
The six months after I switched it on
Here is the shape of the first six months after I started running LinkedIn events the proper way. The line tracks the qualified, confirmed emails captured as each event fed the automation and the webinar list grew, which is exactly how this machine pays off in practice.
Qualified confirmed emails captured from events that run on a button
Three things matter on this chart. The list climbs steadily as each event adds another batch of qualified emails, not in one spike. Every one of those contacts confirmed their own email, so the addresses are clean. And all of it happens while the automation files each registrant and the webinar sequence does the follow-up for me.
What other students built
I teach the simple skills behind machines like this in Automations Made Easy. Students who built their own version sent back what changed in their first month.
“I had run LinkedIn events before and got nothing. Turns out I used the wrong type. Built it the proper way and suddenly every registrant gave me a real email I could actually use.”
“The questionnaire was the unlock for me. The emails come in already confirmed, so my list is clean and the automation never files a typo. I stopped touching the export entirely.”
“These are the warmest leads I have. They chose to register, so when the webinar reminders go out they actually show up. A small qualified list beats my old huge cold one every time.”
“What sold me was that it runs itself. Someone registers, confirms, and they are on my webinar list before I even see it. I just run a good event and the list keeps growing.”
What’s inside Automations Made Easy
AME isn’t a library of pre-built automations. Every business is slightly different. What’s reusable across all of them is the underlying mechanics: how to set up little machines that listen, write, and follow up while you sleep, and how to wire the pieces together without writing code.
The program walks you through six modules: The Right Tools (the cost-effective, no-code stack I actually use), Task Selection Mastery (which automations are worth building first), Design Secrets (mapping an automation before you build it), Zero to Hero (complete beginner to confident automator), Real-World Application (we build a full automation together, end to end), and Monetization Mastery (turn the skill into a side-business).
It also includes done-for-you templates you import in two clicks, over-the-shoulder training videos, and the same playbook 1,000+ students have used to save two hours a day. No coding required. If you can copy and paste, you can build this.
The LinkedIn event machine: common questions
Pulled from what readers and Automations Made Easy students ask most.
Why does the way I create the event matter so much?
Because there are several ways to create an event on LinkedIn, and only the proper type collects registrations and shares the registrant emails. The casual route gives you a page that looks fine but captures nothing. I made that mistake the first time and got almost no results, then realised I had left the registrations and their emails on the table. Pick the proper event type and the whole machine works, which is exactly what Automations Made Easy walks you through.
Do I need to be a developer to set up the automation?
No. The event setup is a guided choice on LinkedIn, the questionnaire is a short form you fill in once, and the automation is a simple capture that fires when an email is confirmed. You point, click, and connect the pieces. The skills you need are choosing the right event type and mapping a simple flow, which is exactly what Automations Made Easy teaches in plain English with no code.
How qualified are these registrants, really?
They are about as qualified as a cold-traffic list gets. Each person saw your event, decided your topic was worth their time, and chose to register, which is a real act of intent. On top of that they confirmed their own email through the questionnaire. So you get people who care about the subject, chose to hear it from you, and gave you a validated address, all in one step.
What happens to the email after someone confirms it?
The moment a registrant confirms their email, the automation grabs it, tags the person as a webinar registrant, and adds them to your webinar list. That list has its own reminder and follow-up sequence, so the person gets the nudges and the value on their own. You never copy an address by hand or sort a spreadsheet. It all happens in the background after the confirmation.
How many events do I need to run to build a real list?
There is no magic number, because it compounds. Even a modest event brings in a handful of qualified, confirmed emails, and every event you run adds another batch to the same list. Run them regularly and the list grows steadily over the year, all on autopilot. A smaller list of people who chose your topic is worth far more than a big cold one, because these contacts actually open and act.
More Money Makers like this one
Built from the same handful of mechanics. Each one captures, converts, or earns money that would have walked out the door.
Build this list machine yourself, or learn the mechanics inside Automations Made Easy.
If you want to learn the mechanics behind list-building automations like this and build your own at home, Automations Made Easy is the playbook. Step by step, no code, plain English. If you want to talk through how to set up the proper event type, the confirmation questionnaire, and the automation into your own webinar list first, I take a small number of consulting clients each month.
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