More people show up,
so more of them buy.
The first time I ran a LinkedIn event I used the wrong setup, so I could not even collect the contacts of one and a half thousand people who registered. Then I saw the real problem. Far fewer people show up than register, and the size of that gap quietly decides how much money you make. So I built one automated email sequence aimed at a single job, getting more registrants to show up. It uses future pacing, built on my avatar, so every reminder names the exact thing the reader will only get by showing up live. They look forward to it, fewer of them forget, and more of them are in the room when it counts.
Most of your registrants never show up, and that gap is where the money leaks out.
An event feels like a win the moment people register. The trouble is that the number who register and the number who actually show up are two very different numbers, and only the second one earns. People sign up with good intentions, then life happens and they forget. Without anything pulling them back, most of them quietly drift away before the event starts. The fix is one automated email sequence that future paces every registrant, naming the exact thing they will only get by showing up live, so far more of them are there when it counts. Here is who it is for, what goes wrong without it, how it works, and what you get back.
Who it’s for
Anyone who runs events to find clients. Coaches, consultants, founders, and anyone hosting webinars, workshops, or LinkedIn events to fill a pipeline. It works whether you draw fifty registrants or one and a half thousand, because the same sequence runs for every single one of them, automatically.
What goes wrong
Without it, you celebrate the registration number and then watch the room stay half empty. People sign up, then forget, and nothing brings them back. You do not lose the event because the offer was weak. You lose it because most of the people who wanted to come were never reminded why they should show up live.
How the machine works
You capture every registrant, write down your avatar, then build a short email sequence that future paces the event. Each email names a specific thing they will only get by showing up live. You set the timing once and it sends itself. You write the sequence once. It runs for every registrant, on every event, by itself.
What you get back
A fuller room, every time you run an event. More people show up, so more of them convert into clients and sales. Conservatively, a modest lift in show-up rate per event repeats across every event you run in a year. One sequence built once, paying off on every event after it, with no extra work from you.
I had one and a half thousand registrants, and almost no way to bring them back.
The first time I created events on LinkedIn, I did not use the proper setup. That one mistake cost me dearly. One and a half thousand people registered, and because of how I had wired it, I could not collect their contacts. I had a crowd that wanted to be there and no way to reach them again. They registered, and then most of them simply forgot the event existed.
That is when the real lesson landed. There is a big difference between the number of people who register for an event and the number who actually show up. I had been celebrating the wrong number. Registration is just intention. Showing up is the thing that earns. Your ability to shrink the gap between those two numbers quietly decides how much money you make and how much impact you have, because the more people are in the room, the better your chances of converting them.
So I built one automated email sequence with a single job, getting more registrants to actually show up. The moment someone registers, the sequence captures them and starts working. It sends a handful of well-timed emails in the days and hours before the event, each one nudging them back toward being there live. I write it once, and it runs for every registrant, on every event I host, without me touching it again.
The part that makes it work is future pacing built on my avatar. I know exactly what my people are suffering from, what they want to achieve, and the hurdles in their way, so each email paints what they should look forward to and names a few things they will learn. Because it speaks to the one point that is exactly their problem, there is real interest, not polite indifference. People show up because something specific is waiting for them, something they can only get by being there live.
The numbers here are intentionally modest and easy to picture. Say a typical event pulls in a few hundred registrants and a small fraction normally show up. A simple reminder sequence lifting that show-up rate by even a handful of points puts more bodies in the room every single time. Run a dozen events across a year and that small per-event lift stacks into a lot more live attendees, and a lot more conversions, for one sequence you built once. Over three to five years of events, that steady lift compounds into real revenue you would otherwise have left on the table.
Proof point: I have broken down how I run my business on autopilot and the many income streams behind it on YouTube, in my 28 income streams breakdown and a real look at the daily work in a day in my life, so the conservative numbers on this page are checkable.
Three moves that turn registrations into a room that is actually full
What made this work was separating the two numbers that everyone treats as one. There is the registration, the moment someone raises a hand, and there is the show-up, the moment they actually attend. Most people pour all their effort into getting registrations and nothing into getting show-ups, then wonder why the room is empty. The framework here captures every registrant once and hands the entire job of getting them back to an automated sequence.
Capture every registrant the right way
The whole loop starts with one thing I got wrong the first time, keeping the contacts. If you use the wrong setup, people register and you can never reach them again, which is exactly what cost me one and a half thousand contacts. So the first move is to wire the event so every registrant’s name and email lands on a list you control the instant they sign up. This is the part that makes everything after it possible, because a sequence with no one to send to is worthless. Without this, you are back to celebrating a registration number you can do nothing with. Get the capture right and you have the one asset the entire machine runs on.
Build the sequence on your avatar
A list of registrants alone does not fill a room. The unlock is knowing exactly who they are. You write down your avatar, what they suffer from, what they want to achieve, and the hurdles in their way, and you build the emails around that. Now each message is not a generic reminder, it speaks to the one point that is exactly their problem. The reader feels understood, so they pay attention instead of deleting. The list is the reach, the avatar is the aim, and together they make every email land on something real.
Future pace what they only get live
The last move is the one that actually changes show-up rates. In each email you future pace the event, painting what they should look forward to and naming a few specific things they will learn. The key is to tie those things to being there live, so there is a reason to show up rather than catch up later. Because the promise is aimed at their real problem, the interest is genuine, and genuine interest is what gets people to block the time. This is the part that pulls people back from forgetting, and it is the part that quietly decides how full the room is, every time, forever.
Once those three moves are in place, your show-up rate stops being a number you cross your fingers over and starts behaving like something you can lift on purpose. Capturing every registrant is the seed. The avatar is what keeps every email landing. The future pacing is what turns a quiet list back into a room that is actually full.
Before the sequence
- Registered one and a half thousand people and could not reach a single one
- Celebrated the registration number, then watched the room stay half empty
- People signed up with good intentions, then forgot the event existed
- No reminders, so most registrants quietly drifted away before the start
- Fewer in the room meant fewer conversions and less revenue per event
After the sequence
- Every registrant’s contact is captured the moment they sign up
- A short automated sequence reminds them, with no effort from me
- Each email future paces what they will only get by showing up live
- It speaks to their exact problem, so the interest is real
- Far more people in the room, so far more of them convert
Prompt 1: map your avatar before you write a word
Before you write any email, you need to know exactly who is registering. The biggest mistake is writing generic reminders that speak to no one. Use this prompt to turn your audience into a clear avatar, so every email lands on a real problem.
Event avatar mapper
Act as a direct-response strategist. I run events to find clients, and I am about to build an email sequence that gets more registrants to actually show up. Here is my event and who tends to register: [describe your event topic and your audience in one or two sentences]. Build me a clear avatar for these registrants: what they are suffering from right now, what they most want to achieve, and the main hurdles standing in their way. Then list the single point they care about most, the one thing that, if I promise it live, would make them block the time. Keep it plain and specific, in their own words where you can.
The output is the avatar the whole sequence is built on. Get this right once and every email after it speaks to a real problem instead of nobody in particular.
Prompt 2: write the future pacing into every email
A reminder that just says the time and date gets ignored. The emails that work future pace the event, naming what the reader will only get by showing up live. Use this prompt to turn your avatar into reminders people actually look forward to.
Future pacing writer
Act as an email copywriter who specialises in event reminders. I want each email to future pace my event so more registrants show up live. My avatar: [paste the avatar from the previous prompt]. What happens at my event and what people learn: [describe the value of attending live]. Write the body of the reminder emails. In each one, paint what the reader should look forward to and name a few specific things they will learn, tied to being there live so they cannot just catch up later. Speak to the exact problem from the avatar. Keep it warm, plain, and short, with one clear nudge to show up at the end of each email.
Save the output as the heart of your sequence. Each email now gives the reader a reason to be in the room, instead of a date they will forget.
The 3-minute overview of how this works
Before the build steps, watch this short overview. It’s the exact video from the Automations Made Easy page, and it walks through the mechanics behind machines like this one. 1,000+ students have used these mechanics to save two hours a day, with zero coding.
Want to learn the mechanics behind lead automations like this?
I teach the same mechanics that power this event email sequence inside Automations Made Easy. 1,000+ students have used these mechanics to save two hours a day and build assets that keep earning. No coding required.
Week one: your sequence built, your next event already filling.
Most people skip this because building an email sequence sounds like a project. That is exactly why this machine matters. An event reminder sequence is meant to feel like effort once and like a fuller room forever after. In week one you write the sequence one time, then watch it pull registrants back to the next event you run, with no extra work from you.
Week one looks like this. On Monday you fix the capture so every registrant lands on a list you own, then you write down your avatar. By midweek you draft the handful of future pacing emails, each one naming something the reader will only get live. Then you set the send timing from sign-up to start, switch it on, and the sequence is live for your next event. No more chasing people by hand. A working show-up machine in your first week, from a sequence you only build once.
The point of the first week is not the numbers. The point is to confirm the sequence captures every registrant, speaks to their real problem, and gives them a reason to be in the room live. Once that is locked, every event after it is the same machine filling the room for you.
From there the maths is simple and conservative. Say a typical event pulls a few hundred registrants and only a fraction normally show up. Lift that show-up rate by even a few points and you have more people in the room every single time. Run a dozen events across a year and that small per-event lift stacks into a lot more live attendees and a lot more conversions, from one sequence. Over three to five years of events, that steady lift compounds into real revenue you would otherwise have lost to people who simply forgot.
All of this runs while you work on something else, take a holiday, or sleep. Someone registers, the sequence captures them and starts reminding them, and on the day more of them show up. No reminders to send by hand, no one slipping through, no half-empty room. The show-up rate climbs and the conversions follow, with almost no effort from you.
Prompt 3: set the timing of the whole sequence
Even the best emails fail if they arrive at the wrong time. The sequence needs a clear schedule from sign-up to the moment the event starts. Use this prompt to map exactly when each email should send for the best show-up rate.
Sequence timing planner
Act as a marketing automation planner. I have a set of future pacing reminder emails for my event, and I need to schedule them from the moment someone registers to the start of the event. When my event runs and how far ahead people usually register: [describe your typical timeline]. How many emails I have written: [number]. Map out the timing of the sequence: when each email should send relative to the event, what the job of each one is at that moment, and how to space them so people are reminded without feeling spammed. Include a final email close to the start time. Keep the plan simple enough that I can set it once and let it run on autopilot.
The output is the schedule you set up one time. Wire the emails to those send times and the whole sequence runs itself for every registrant, on every event.
Prompt 4: reuse the sequence across every future event
The real payoff is reuse. Once the sequence works, you should never build it from scratch again. Use this prompt to turn your first sequence into a reusable template that fits any event you run from now on.
Reusable sequence template
Act as a systems thinker. I have built a working email sequence that gets more registrants to show up for one event, and I want to reuse it for every event I run. My current sequence: [paste your emails and their send timing]. Turn this into a reusable template. Mark the parts that stay the same on every event and the parts I swap out each time, such as the topic, the specific things they will learn, and the dates. Give me a short checklist I can run before each new event to fill in the swappable parts in a few minutes. Plain English, no fluff.
The output is a template you fill in before each event in minutes. Build the sequence once, and every future event inherits a machine that fills the room for you.
The exact build, step by step
Capture every registrant’s contact
Start by fixing the thing I got wrong the first time. Wire your event so the name and email of everyone who registers lands on a list you control, the instant they sign up. This is the step that makes the whole sequence possible, because if you cannot reach your registrants, nothing else matters. I lost one and a half thousand contacts to a bad setup once, so this is the part to get right before anything else. Once the capture works, you have the one asset the entire machine runs on, and you never have to think about it again.
Write down your avatar
A list of registrants is just names until you know who they are. The next piece is the avatar. Write down what your people are suffering from, what they want to achieve, and the hurdles in their way. Pin down the single point they care about most. This is what turns a generic reminder into an email that lands, because it speaks to the exact problem the reader is living with. Without this, your emails sound like everyone else’s and get ignored. With it, every message feels like it was written for them.
Future pace what they get live
Now you write the emails that actually change show-up rates. In each one you future pace the event, painting what the reader should look forward to and naming a few specific things they will learn. The trick is to tie those things to being there live, so there is a real reason to show up rather than catch the replay. Because the promise is aimed at their exact problem, the interest is genuine. This is the line between a reminder people forget and a reminder people block their calendar for. The pull comes from what is waiting for them, not from the date.
Set the timing and switch it on
With the emails written, you decide when each one sends. Map the sequence from the moment someone registers to the start of the event, a few days out, the day before, an hour before. Space them so people are reminded without feeling spammed, and put a strong nudge right before the start. You set this timing once. From then on the whole sequence sends itself for every registrant, on every event, with no hand on the wheel. This is the part that makes it automatic instead of another task on your list.
Watch more registrants show up
With the sequence live, the gap between who registers and who attends starts to close. People who would have forgotten get pulled back by emails that name the exact thing they care about. They remember, they look forward to it, and far more of them are in the room when it starts. This is the whole point of the machine, turning intention into attendance. You do nothing on the day except show up to a fuller room than you used to get, because the sequence did the reminding for you while you slept.
Convert the fuller room, every event
Final piece. More people in the room means more people hearing your offer, so more of them convert into clients and sales. And because the sequence is built once and reused, every event you run inherits the same lift in show-ups. This is the part that compounds. A small lift in show-up rate per event, repeated across a dozen events a year, adds up to a lot more conversions over time. Over months and years, one sequence quietly does more for your revenue than any single event ever could.
Registrants captured
Every name and email lands on a list you control the moment someone signs up for the event.
Sequence built
You write a short set of future pacing emails on your avatar, each naming what they only get live.
Reminders sent
You set the timing once and the sequence sends itself to every registrant, with no effort from you.
Room filling
Far more registrants show up, so more of them convert, on every event you run from now on.
Build this show-up machine inside the same playbook 1,000+ students use
Automations Made Easy teaches the mechanics behind lead machines like this one. Step by step, no code, plain English. Save two hours a day and own a sequence that fills the room for every event you run.
The six months after I switched it on
Here is the shape of the first six events after I turned the reminder sequence on. The line tracks the extra people who showed up live as the sequence pulled more registrants back into the room, which is exactly how this machine pays off in practice.
Extra live attendees per event from a sequence that runs on a button
Three things matter on this chart. The extra attendees climb steadily as the sequence sharpens and reaches more registrants, not in a spike. The lift comes from people who would have forgotten, now showing up live. And every one of those events happens while the sequence handles the reminding for me, by itself.
What other students built
I teach the simple skills behind machines like this in Automations Made Easy. Students who built their own version sent back what changed in their first month.
“I always celebrated my registration numbers. The sequence showed me how few of those people actually turned up. Two events in, my room was visibly fuller and I closed more from the same list.”
“The future pacing was the part that clicked. My reminders used to just say the time. Now each one names something they only get live, and show-ups jumped without me writing a thing on the day.”
“I used to lose half my registrants to forgetting. I built the sequence once and now it reminds everyone for me. Same effort to fill the event, far more people in the room.”
“Knowing it was a build-once asset kept me going. By my fourth event the sequence was untouched and still pulling extra people in, and those extra people are where my new clients came from.”
What’s inside Automations Made Easy
AME isn’t a library of pre-built automations. Every business is slightly different. What’s reusable across all of them is the underlying mechanics: how to set up little machines that listen, write, and follow up while you sleep, and how to wire the pieces together without writing code.
The program walks you through six modules: The Right Tools (the cost-effective, no-code stack I actually use), Task Selection Mastery (which automations are worth building first), Design Secrets (mapping an automation before you build it), Zero to Hero (complete beginner to confident automator), Real-World Application (we build a full automation together, end to end), and Monetization Mastery (turn the skill into a side-business).
It also includes done-for-you templates you import in two clicks, over-the-shoulder training videos, and the same playbook 1,000+ students have used to save two hours a day. No coding required. If you can copy and paste, you can build this.
The event email sequence: common questions
Pulled from what readers and Automations Made Easy students ask most.
Do I need to be a developer to set this up?
No. Capturing registrants is choosing the right event setup, the avatar and emails are things you write once, and the timing is a schedule you set and leave alone. You point, click, and type. The skills you need are knowing your audience and writing a clear reminder, which is exactly what Automations Made Easy teaches.
Why does show-up rate matter more than registrations?
Because registration is only intention, and showing up is what earns. A thousand registrations with an empty room makes no sales. The gap between how many register and how many attend quietly decides your revenue, because the more people are in the room live, the more of them you can convert. This sequence exists to shrink that gap.
What is future pacing and why does it work?
Future pacing is painting a picture of what the reader will experience and gain by showing up live. Instead of a dry reminder of the date, each email names a specific thing they will learn, tied to your avatar’s real problem. People block time for something they are looking forward to, not for a calendar entry, so far more of them actually attend.
How many emails should the sequence have?
Enough to keep the event front of mind without feeling spammy, usually a small handful between sign-up and the start, with a strong nudge right before it begins. Range and timing matter more than volume. Once you map a schedule that works, you set it once and the same rhythm runs for every event you host after that.
Can I reuse the sequence for every event?
Yes, and that is where it pays off most. You build the sequence once, then mark the parts that stay the same and the parts you swap, like the topic and the specific things they will learn. Before each new event you fill in the swappable parts in a few minutes, and the same show-up machine runs again, no rebuild required.
More Money Makers like this one
Built from the same handful of mechanics. Each one captures, converts, or earns money that would have walked out the door.
Build this show-up machine yourself, or learn the mechanics inside Automations Made Easy.
If you want to learn the mechanics behind lead automations like this and build your own at home, Automations Made Easy is the playbook. Step by step, no code, plain English. If you want to talk through how to capture your registrants, map your avatar, and write the future pacing into your own sequence first, I take a small number of consulting clients each month.
€497 one-time · Lifetime access · 1,000+ students
