DOVC – #033 – How to Target Lost Leads with Retargeting to Recover and Double Lost Profits

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How to Target Lost Leads with Retargeting to Recover and Double Lost Profits

If you run any kind of online business, you're leaving massive profits on the table from lost leads that depart your site before converting. 

Luckily, retargeting lets you track these leads and bring them back into your funnel.

In this post, I'll explain what retargeting is and how setting up just this one program recovered 30% of my lost leads, doubling revenue overnight without any extra traffic.

Here's what I'll cover:

  • What retargeting is and how you've experienced it
  • How retargeting tracks lost leads that left your site
  • Following up when leads drop off to pull them back
  • A blueprint for setting up your own retargeting sequence
  • An example showing how retargeting doubled my income
  • Tips to target retargeting for optimal conversions
  • Why retargeting is a must for any business looking to scale

What is Retargeting and Why Does it Work So Well?

Ever notice how you look at a product online, then see an ad for it following you around on every site? 

That's retargeting in action.

Retargeting uses tracking pixels installed on your site to follow visitors after they leave and continue serving them relevant ads across the web.

So if a prospect hits your site but doesn't convert, retargeting allows you to essentially chase them down and continue the sales conversation wherever they surf.

This pulls back lost leads at a fraction of regular advertising since you're reaching qualified targets, not just cold traffic. 

Leads that have engaged with your content before convert at a much higher rate when retargeted.

 

Setting Up Your Own Retargeting Sequence

Here's an overview of how to start retargeting your lost leads:

  1. Install tracking pixels from platforms like Facebook or Google on all site pages.
  2. Integrate email and payment platforms for accurate tracking of lead actions.
  3. Create sequenced ad campaigns targeted to different lead actions like adding to cart.
  4. Optimize ads over time by assessing performance data and tweaking messaging.

Retargeting brought in over 30% of my lost leads and doubled revenue. 

It works by reminding cold leads exactly when their interest is piqued.

Tips For Targeting Your Retargeting

A few tips for optimal retargeting conversions:

  • Focus initial efforts on leads that get far into your funnel like checkout.
  • Be patient – it may take many impressions before each person converts.
  • A/B test different ad variations to identify what motivates your audience.
  • Sequence your ads so later messages recap earlier ones.
  • Target multiple platforms like social, native, video to exhaust all options.

Retargeting quickly pays for itself many times over by recapturing otherwise lost leads. 

Make sure to track conversion data closely to refine your approach over time.

Regain Control Over Your Lost Leads

Hopefully this gives you an idea of how big an impact retargeting can provide. 

Even a basic sequence can double your revenue overnight.

It puts the power back in your hands to continue prospect conversations instead of crossing your fingers after they leave your site.

To learn more about retargeting and setting up your own sequences, schedule a call. 

Let's get you on the fast track to lead and revenue growth.

Key Takeaways:

  • Retargeting tracks and follows up with leads who left your site
  • Reminding leads when interest is highest boosts conversions
  • Install tracking pixels and create sequenced ad campaigns
  • Start with high-intent leads who moved far into your funnel
  • Refine messaging and targeting based on performance data
  • Retargeting recovered over 30% of my lost leads, doubling revenue
  • Any business can use retargeting to reclaim lost profits

Let's connect to get your retargeting set up!

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