Episode 544 – Forbidden posting secret revealed…
Listen To It On Your Favorite Platform:
🎙️ Show Notes: The Ideal Posting Frequency For Your Business
Introduction:
Are you struggling to figure out the perfect posting frequency for your business?
With so much conflicting advice out there, it's easy to feel overwhelmed and unsure of what to do.
In this podcast episode, Martin Ebongué shares his insights on how to determine the ideal posting frequency that will help you achieve your business goals without sacrificing the quality of your content.
Discover the key to unlocking a posting schedule that works for you and your audience!
Some Topics We Discuss Include:
– Why focusing on frequency alone can lead you astray [01:22]
– The crucial factor you should prioritize instead of frequency [02:39]
– How to reverse engineer your posting schedule based on your desired quality standard [04:25]
– Real-life examples of successful content creators with varying posting frequencies [05:47]
– Martin's personal approach to maintaining a daily posting schedule while ensuring quality [07:03]
– And much more…
Word Of Wisdom:
Do not go after the frequency. You need to go after a standard of quality. – Martin Ebongué [03:12]
Action Steps You Can Take Right Now:
1. Write down the quality standard you want to deliver to your audience [04:25]
2. Break down the steps required to achieve that level of quality [04:25]
3. Determine how much time each step takes [04:25]
4. Based on the time required, decide on a posting frequency that allows you to maintain your desired quality standard [04:25]
A Few Ways I Can Help You When You Are Ready:
One fresh AI automation every day. Copy, paste, profit. The membership that turns Claude into your employee.
Join for $9 →Content Posting Frequency That Drives Results
| Platform | Optimal Posts/Week | Best Time to Post | Content Type That Works |
|---|---|---|---|
| 5-7 Reels + 3 Stories/day | Tues/Wed/Fri 11am-1pm | Short-form video, carousels | |
| 10-25 pins/day | Sat/Sun evenings | Vertical images, idea pins | |
| TikTok | 3-5 videos/day | Tues/Thurs 7-9pm | Raw, authentic short videos |
| 3-5 posts/week | Tues-Thurs 8-10am | Text posts, documents | |
| YouTube | 1-2 videos/week | Sat/Sun mornings | Long-form tutorials, podcasts |
| 3-5 emails/week | Tues/Thurs 6-8am | Value-first, personal stories |
✅ Need Help With YOUR Business? Don't Know Where To Start? Take My #1 Course: https://martinebongue.com/ulslite/
👉 Want Martin to personally audit your business FOR FREE and give you a detailed action plan? https://martinebongue.com/freeaudit
Is Your Posting Strategy Actually Working?
Are you posting consistently on at least 3 platforms?
If no, you are invisible to 70% of your potential audience.
Do you repurpose one piece of content across multiple platforms?
If no, you are creating 5x more work than necessary.
Are you posting at optimal times for each platform?
If no, your content is being buried by the algorithm before your audience sees it.
Do you track which content types get the most engagement?
If no, you are guessing instead of optimizing. Check analytics weekly.
Is your content scheduling automated?
If no, you are spending hours on distribution that tools like Blotato handle in minutes.
🚀 Want to work with me 1-ON-1? Watch this short 12 min video on how it works: https://martinebongue.com/workwithme
📙 Want a FREE COPY of my entrepreneur playbook? The 7 Secrets Of The Wealthiest 1% (no opt-in required): https://martinebongue.com/7secrets
Frequently Asked Questions
How often should you post on social media for business?
Minimum effective frequency varies: Instagram needs 5-7 Reels weekly, Pinterest thrives on 10-25 daily pins, email requires 3-5 sends weekly. Martin runs 17 Pinterest accounts posting daily and 12 Instagram accounts through Blotato. Consistency over volume: posting 3 times weekly for 12 months beats posting daily for 2 months then stopping.
What is the best social media posting strategy?
Create once, distribute everywhere. One podcast episode becomes a blog post, 3-5 social clips, an email, multiple pins, and Instagram content. This “content waterfall” means one hour of creation produces a week of content across every platform.
Does posting more often increase engagement?
Only up to a point. Each platform has a sweet spot. Instagram engagement drops past 2 feed posts daily. Pinterest rewards high volume. The real driver is not frequency but relevance. One problem-solving post outperforms 10 generic motivational quotes.
Should you automate social media posting?
Absolutely. Manual posting is the biggest time waste for solopreneurs. Blotato ($20/month) and Buffer handle scheduling. Martin automates 95% through Captain Hook (video), Blotato (scheduling), and BooSend (DM automation).
What time should you post on social media?
General sweet spots: Instagram Tues-Fri 11am-1pm, Pinterest weekends 7-9pm, LinkedIn Tues-Thurs 8-10am, Email Tues/Thurs 6-8am. Check your platform analytics for when YOUR followers are most active.
Ready to Automate Your Marketing?
Join 2,000+ entrepreneurs who have built systems that run without them.
🤝 Connect with me on other platforms:
– Linkedin: https://www.linkedin.com/in/martin-ebongue/
– Instagram: https://www.instagram.com/realmartinebongue
– Telegram: https://t.me/passiveincomeguy
– Twitter X: https://twitter.com/mebongue
🎙️ Listen to my podcast:
– Apple Podcast: https://martinebongue.com/itunesfm
– Spotify: https://martinebongue.com/spotify
– Youtube Podcast: https://martinebongue.com/youtubecast
You can watch this episode in full on youtube here:
👉https://www.youtube.com/watch?v=vbhu26n-5_M
Support this podcast: https://podcasters.spotify.com/pod/show/freedom-by-choice/support
About the Author
Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.
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