Loom Review

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This is my honest review of Loom.

Loom is a screen recording and video messaging tool that lets you record your screen, your webcam, or both simultaneously, and instantly share the video with a single link. It eliminates the need for long typed emails and lengthy written instructions by replacing them with short, clear video walkthroughs that anyone can watch in seconds.

Loom is, by far, the tool I use the most in my business. It is not even close. I use it extensively in everything I do and I have recorded over 1,900 videos with it.

How Loom Works

Here is how simple the Loom review process and usage actually is:

• Go to loom.com and sign up for free
• Download the Chrome extension and install it in your browser
• When you are ready to record, click the Loom icon and it starts recording your screen instantly
• You can choose whether to include your face via webcam or record screen only
• When you stop recording, Loom automatically copies the video link to your clipboard
• Paste the link into an email, Slack, WhatsApp, or any messaging app and you are done

It is super simple, fast, and completely free to start.

Why I Replaced Email With Loom

I stopped typing long emails years ago. Typing emails takes too much time and written instructions are constantly misunderstood. With Loom, I record a quick video of my screen and explain exactly what I need the person to see, understand, or do.

Loom is the most effective communication tool for solopreneurs managing remote teams and freelancers. A 2-minute Loom video eliminates what would otherwise be a 20-email back-and-forth thread, saving hours every week and eliminating costly misunderstandings.

The person receiving the link does not need any special software. They just paste the link in their browser and watch the video immediately. No downloads, no accounts needed on their end.

How Loom Saves You With Developers and Designers

Working with developers and designers is where Loom is a complete lifesaver. Explaining an exact shade of color or the position of an element on a page in writing is a nightmare. What usually happens is that you end up with endless back-and-forth corrections that delay your project by days or weeks.

With Loom, I show them exactly what I want. I point to the color, I show the position, and I demonstrate the behavior I need. There is zero ambiguity.

All your videos are stored in your Loom account with a full history. If you recorded an explainer video months ago and someone else asks the same question, you just copy the link from your history and send it. No re-explaining, no re-recording. One video, used forever.

The ability to reuse recorded Loom videos as permanent training resources and FAQ responses means that every video you create compounds in value over time, turning your knowledge into a searchable, shareable library that works for you 24 hours a day.

Click here to open your free Loom account.

Why Async Video Quietly Beats Another Meeting

Here is the meeting math almost nobody runs. You gather three people onto a call to explain something one person could have recorded in four minutes, and then you do it again next week, and the calendar slowly eats the hours you were supposed to spend building. A screen-recording tool is not a novelty, it is a lever against the single most expensive habit in small business, which is turning every explanation into a live event that demands everyone be present at the same moment for information that did not need a moment at all.

The way I run things is to default to async whenever a message can be watched later instead of attended live, because protecting uninterrupted time is the whole game. After 20+ years and four businesses built with almost no standing meetings, I can tell you that replacing calls with short recorded walkthroughs bought back more of my week than any productivity app ever did, and that discipline is a big part of how four companies fit inside roughly 25-hour weeks. I break down these communication and delegation systems in my LinkedIn newsletter, the Diary of a Virtual CEO and in my growth hacking video series. For the tactics behind it, the HubSpot blog is strong on async and remote workflows, and the Zapier blog covers wiring recordings into your process. Record it once. Protect your calendar.

Frequently Asked Questions About Loom

What is Loom used for?

Loom is a screen recording and video messaging tool used to communicate quickly and clearly through short videos. Solopreneurs use it to replace long emails, create training videos for team members, explain tasks to freelancers, record customer tutorials, and provide feedback on design or development work by showing rather than telling.

Is Loom free?

Yes. Loom has a free plan that includes unlimited videos with some recording limits. The free plan is more than sufficient for most solopreneurs and small teams. Paid plans are available for teams that need unlimited video length, advanced analytics, and additional collaboration features.

How do you share a Loom video?

When you finish a Loom recording, the video link is automatically copied to your clipboard. You paste that link into any email, Slack message, WhatsApp chat, or document. The recipient clicks the link and watches the video instantly in their browser. No app installation is needed on their end.

Can Loom replace written instructions and emails?

Yes, and it is significantly more effective for most communication tasks. A 2-minute Loom video showing exactly what you need can replace a 500-word written explanation and eliminate most follow-up questions. I personally stopped writing instructional emails years ago and replaced them entirely with Loom videos.

Can you use Loom for client communication?

Absolutely. Loom is excellent for client communication. You can record project updates, explain deliverables, walk through revisions, and share progress without scheduling a call. Clients can watch at their convenience and leave comments directly on the video timeline, which keeps feedback organized and specific.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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