I moved my email off a pricey monthly platform years ago and never went back. Sendy is a self hosted script that sends through Amazon SES for about a dollar per 10,000 emails, with a one time license fee instead of a bill that grows every time your list does. It is not for everyone, and I will tell you exactly who should skip it. But if you send real volume, it is the cheapest reliable setup I have found in 20 years of running lists.
I have run email lists for over 20 years, and I still send a large chunk of mine through Sendy on top of Amazon SES. I have covered why owning your sending layer matters in my Diary of a Virtual CEO and on the Freedom by Choice podcast. The math is not subtle: HubSpot Research reports email still returns among the highest ROI of any channel, and Zapier pegs typical hosted senders far above the per email cost of SES. Sendy is not for everyone, so read the next part before you buy.
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Why Consider This Product?
Looking for an affordable solution to send newsletters without breaking the bank? Look no further than Sendy. With its incredibly low cost and range of features, Sendy is the ultimate email marketing tool for businesses of all sizes. Don't just take our word for it – see what others are saying about Sendy:
- John Gruber from Daring Fireball: “Thank you for making good software.”
- Cabel from Panic: “Our list is over 500k at this point and we’ve since switched to a self-install of “Sendy” and I absolutely love it.”
- Kalob Taulien: “I use Sendy. Been using it for a number of years, it's GREAT and reliable.”
- Matt Spurrier: “I personally use Sendy, a relatively cheap PHP web application that uses Amazon SES for mailout. Works great for me and you only ever pay the license for the software and on-demand for the emails.”
With Sendy, you can say goodbye to expensive monthly subscriptions and worry-free about increasing fees as your subscriber base grows. Sendy allows you to send bulk emails using Amazon Simple Email Service (SES) at an incredibly low rate of $1 per 10,000 emails. This means you can save up to 100x compared to traditional email marketing platforms.
Features and Benefits
Beautiful Reports
With Sendy, you can visualize the results of every campaign and autoresponder with beautiful reports. You can track opens, clicks, bounces, complaints, and even see which countries your emails are being received in. These reports help you understand the effectiveness of your email marketing campaigns and make data-driven decisions to optimize your results.
White-Labeled Client Accounts
Take advantage of Sendy's white-labeled client accounts feature to manage multiple products or services. You can organize them into groups or “brands” and give your clients access to their own brand, allowing them to send newsletters at a price you set. You have full control over monthly sending limits and can adjust client privileges to tailor the experience.
Automation with Autoresponders
Automate your marketing with Sendy's autoresponders. Set up a series of emails in drip campaigns to automatically follow up with your subscribers. With this feature, you can engage with your audience at the right time and nurture them through the sales funnel. Create personalized and targeted email sequences for optimized conversion rates.
Seamless Integration with Popular Apps
Sendy integrates seamlessly with popular apps like WordPress, Magento, and Joomla. It also works with Zapier, allowing you to connect with thousands of other apps. This makes it easy to integrate Sendy into your existing workflow and leverage its capabilities alongside your other business tools.
Product Quality
With Sendy, you can rest assured that you are getting a high-quality product. It has been trusted by thousands of businesses worldwide and has received positive feedback from industry experts. Its reliability and stability have been praised by users who have been using Sendy for years.
What It's Used For
Streamlining Email Marketing Campaigns
Sendy is designed to streamline your email marketing campaigns. Its features and automation capabilities allow you to send bulk emails efficiently and effectively. Whether you are sending newsletters, promotions, or updates, Sendy provides the tools you need to reach your audience with the click of a button.
Engaging with Subscribers
Sendy helps you engage with your subscribers through targeted emails and drip campaigns. By segmenting your audience based on specific conditions you define, you can send personalized messages that resonate with each subscriber. This level of customization and personalization helps you build strong relationships with your audience and drive better results.
Managing Client Accounts
If you are an agency or offer services to multiple clients, Sendy's white-labeled client accounts feature is invaluable. It allows you to efficiently manage multiple products or services under one dashboard. You can organize them into groups or “brands” and provide your clients with their own accounts, making it easy for them to send newsletters and manage their email marketing.
Analyzing Campaign Performance
With Sendy's beautiful reports, you can analyze the performance of your email marketing campaigns. Track open rates, click-through rates, bounces, complaints, and more. This data provides valuable insights into the effectiveness of your campaigns and helps you make data-driven decisions to optimize your email marketing strategy.
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Product Specifications
| Specifications | Details |
|---|---|
| Pricing | $69 (one-time license fee) |
| Bulk Email Service | Amazon Simple Email Service (SES) |
| Cost per 10,000 emails | $1 |
| Integration | WordPress, Magento, Joomla, Zapier |
| Features | Beautiful reports, white-labeled client accounts, automation with autoresponders |
| Updates | Free up to the next major version |
| Installation | Easy installation process |
| Support | Installation service available |
Who Needs This
Sendy is perfect for businesses and individuals who want to send newsletters and manage their email marketing campaigns at an affordable cost. Whether you are a small business owner, a marketer, an agency, or a freelancer, Sendy provides the features and flexibility you need to succeed in your email marketing efforts.
Pros and Cons
Pros:
- Affordable pricing with a one-time license fee and low cost per 10,000 emails
- Beautiful reports for tracking and analyzing campaign performance
- White-labeled client accounts for managing multiple brands or products
- Automation with autoresponders for efficient and targeted engagement
- Seamless integration with popular apps and platforms
Cons:
- Self-hosted solution may require some technical knowledge for installation and maintenance
FAQ’s
Is Sendy a cloud-based service? No, Sendy is a self-hosted email newsletter application. This means it needs to be installed on your own server, giving you complete control over your data and email sending.
Can I use my own SMTP server instead of Amazon SES? No, Sendy is specifically designed to work with Amazon SES. This ensures reliable and cost-effective email sending.
Can I segment my subscribers based on specific conditions? Yes, Sendy allows you to create segments and target specific groups of subscribers based on conditions you define. This helps you send personalized and targeted emails for better engagement.
Does Sendy provide installation support? Yes, if you need assistance with the installation process, Sendy offers installation services to ensure you can start using the product quickly and easily.
What Customers Are Saying
- John Gruber from Daring Fireball: “Thank you for making good software.”
- Cabel from Panic: “Our list is over 500k at this point and we’ve since switched to a self-install of “Sendy” and I absolutely love it.”
- Kalob Taulien: “I use Sendy. Been using it for a number of years, it's GREAT and reliable.”
- Matt Spurrier: “I personally use Sendy, a relatively cheap PHP web application that uses Amazon SES for mailout. Works great for me and you only ever pay the license for the software and on-demand for the emails.”
Overall Value
Sendy offers incredible value for businesses and individuals looking to streamline their email marketing campaigns. With its low cost per email, powerful features, and positive customer feedback, Sendy is a cost-effective solution that provides all the tools you need to succeed in your email marketing efforts.
Tips and Tricks For Best Results
- Take advantage of Sendy's beautiful reports to track and analyze your campaign performance. Use the data to optimize your email marketing strategy.
- Experiment with different segments and personalized emails to maximize engagement. Utilize Sendy's automation capabilities to set up effective drip campaigns.
- Regularly update your Sendy installation to benefit from the latest features and improvements. Check for updates and apply them to stay ahead of the game.
Final Thoughts
Product Summary
Sendy is the ultimate solution for sending newsletters at a fraction of the cost. With its low pricing, beautiful reports, automation features, and integration capabilities, Sendy revolutionizes email marketing for businesses of all sizes.
Final Recommendation
If you're ready to save on your email marketing costs and take control of your campaigns, don't miss out on Sendy. For only $69, you can start sending newsletters efficiently and effectively. Its installation is easy, updates are free, and installation services are available if you need assistance. Get Sendy today and revolutionize your email marketing strategy.
Is Your Email Marketing Cost Working For You?
1. How much are you paying per 1,000 emails sent?
Most email platforms charge $10-30 per 1,000 subscribers per month. Sendy with Amazon SES costs about $1 per 10,000 emails. Do the math on your current spend.
2. Is your email list growing but your costs growing faster?
With traditional platforms, costs scale linearly with subscribers. With Sendy, costs are based on sends, not list size. A 100,000-subscriber list costs roughly $10 per campaign to email.
3. Do you own your email infrastructure or rent it?
SaaS platforms can change pricing, features, or terms at any time. Self-hosted Sendy means you own the tool and control your data permanently.
4. Are you sending fewer emails than you should because of cost?
If platform pricing limits your sending frequency, you are leaving money on the table. At $0.10 per 1,000 emails, Sendy removes the financial barrier to optimal send frequency.
5. Have you calculated your total email marketing cost over 3 years?
A $69 one-time Sendy license plus SES costs vs. $100+/month for Mailchimp adds up to thousands in savings over 3 years. Run the numbers for your specific list size.
Frequently Asked Questions
What is Sendy and why is it so cheap?
Sendy is a self-hosted email marketing application that sends emails through Amazon SES (Simple Email Service). You pay a one-time license fee of $69 and then only Amazon SES sending costs, which are $0.10 per 1,000 emails. This makes it 100x cheaper than traditional email platforms at scale. The tradeoff is you host it yourself on a server.
Is Sendy hard to set up?
Sendy requires a web server (any $5-10/month VPS works) and basic installation. The setup takes 30-60 minutes if you follow the documentation. It is not drag-and-drop simple like Mailchimp, but anyone who can follow instructions can set it up. Once installed, the daily interface is straightforward.
How does Sendy compare to Mailchimp?
For sending 50,000 emails per month, Mailchimp charges approximately $300-400/month. Sendy with Amazon SES costs about $5/month for the same volume. Mailchimp offers more templates and integrations out of the box. Sendy is simpler but covers the core needs: newsletters, autoresponders, list management, and analytics.
Does Sendy support automation and autoresponders?
Yes. Sendy includes autoresponder sequences that trigger based on subscription date. While not as advanced as dedicated automation platforms, it covers the most common use case: welcome sequences, nurture series, and time-based follow-ups. For complex automation, pair Sendy with Make.com or n8n via API.
Is Amazon SES reliable for email deliverability?
Amazon SES has excellent deliverability rates because Amazon maintains strong sender reputation across their infrastructure. SES also provides built-in bounce and complaint handling, DKIM signing, and dedicated IP options. Many large companies use SES for transactional and marketing email at scale. Deliverability is comparable to or better than most email marketing platforms.
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Who Sendy is wrong for
Skip Sendy if you have never touched a server or a DNS record. It is a self hosted script, so you install it once, point it at Amazon SES, and you own the whole thing. That ownership is the entire point, and it is also the tax. There is no support agent to call at 11pm when a send stalls.
Here is the honest split. If you send under 2,000 emails a month, a free hosted tier is simpler and Sendy is overkill. If you send 50,000 or more and you are paying a monthly plan that scales with list size, Sendy plus SES will cut that bill by roughly 90 percent and never charge you more for growth. I crossed that line years ago and never looked back. The one time cost paid for itself inside the first month.
One caveat from my own setup: your deliverability is now your job, not the vendor. Warm the domain, authenticate with SPF and DKIM, and keep your list clean. Do that and SES delivery is excellent. Ignore it and you will land in spam no matter how cheap the send was.
About the Author
Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.
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