FBC – 310 – This is how you can guarantee that your product launches…

This is how you can guarantee that your product launches.

Have you been struggling to launch your product for months or even years?

Has there always been a GOOD VALID reason (excuse actually) why you never launched?

Well, this is your lucky day. In this episode you are going to learn how I remedy this kind of situations and how I make sure that my stuff actually launches.

If you are serious about finding a way to get a glimpse of true freedom and get as close as one can be, then click on the link below.

https://martinebongue.com/profit-machines

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I'm going to tell you what I'm doing right now, and some of you guys might actually go through that. And it's like a piece of advice that I can give you, not just like some random piece of advice, but it's something that I'm doing right now because otherwise things go just go to waste.

I have a lot of people that tell me, dude, how are you managing all that stuff and creating all these products and all that stuff? Well, I have like this big master plan. And remember, I told you, when you start something, go finish it and stuff like that. Yes. But I'm not perfect.

Sometimes it will happen that I do everything. And then when the implementation comes, then anyway, you know, you start this project, you have this big master plan, you basically get everything ready, everything is in place and well something else comes up and then I just set it aside for a while. I'm like, oh yeah, let me leave that aside for a while.

And it's a conscious effort for me not to be like that is. I like to go ninety nine percent on something and then afterwards, once I'm the 99 percent that one percent that I need just, you know, just imagine you have this boulder on top of a hill or something and you just have to give a little nudge and then it just goes.

That's when sometimes for whatever reason I'm like let me start something else, right? So this is a discipline that you need to acquire and you need to fight your natural instincts. But by disciplining yourself and understanding the objectives, then you can override how your brain is wired naturally.

But anyway, in this case, what happened was I started this huge project and I had some articles written on very specific topics. I looked at the most viral topics I could find and signed up to like hundreds of affiliate programs. I had the designers working on it and stuff like that. And then when it was time to implement it, I decided to postpone it.

And now I ended up with this amount of work that's in there. I have all the stuff I have to go and implement it. But you know what? Sometimes you can't be bothered to go and do it manually and stuff, you know, because me you know me, I like to automate stuff.

This is how you can guarantee that your product launches.

So the best thing, instead of all this work going to waste and nothing that coming out of it, it is more profitable, smarter and more effective for me to find someone who knows their stuff and who can take care of this. A person who can actually do it. But here in this case, it's not necessarily that I don't have the knowledge or I haven't done the work or stuff.

Even if the work's already done. I need someone to do the follow through and implement it and look at the metrics and make it grow and stuff. Because you have to be honest with yourself sometimes, not sometimes, but always be honest with yourself. I know that I'm not going to take good care of this. Right. And I know that if I pay someone to do it, the reward is going to be a lot more than what I will do.

So, yeah, I'm going to hire someone new. I told you that I sold my apartment and I was saving around eight hundred bucks per month with this. Well, this is going to come out of that money, so it's like three hundred bucks and I'm going to pay someone to manage this particular task for me.

Frequently Asked Questions

Why do most product launches fail before they ever go live?

Because the creator drifts away during the implementation phase. Martin Ebongue says most launches stall not from bad ideas but from the gap between planning and execution. Something new always shows up, the launch gets parked, and the half-finished project quietly dies in a folder.

What system does Martin use to make sure his product launches actually go live?

He sets the launch deadline before he allows himself to research anything else. Martin commits to a fixed go-live date, blocks out daily implementation time, and forbids himself from starting parallel projects until the current launch is shipped, paid, and delivering value to early buyers.

How do you avoid setting projects aside indefinitely once life gets busy?

Treat the launch as a non-negotiable promise to a future customer. Martin uses public announcements and prepaid deadlines to lock himself in. Once others expect a delivery, the cost of quitting becomes higher than the discomfort of finishing, which is enough to force consistent daily progress.

What is the real cost of starting a launch and never finishing it?

Every unfinished launch costs you the revenue it would have earned plus the confidence you lose for the next attempt. Martin warns that stacking three or four parked projects builds a habit of quitting, which becomes the biggest obstacle to ever shipping a profitable product later.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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