FBC – 319 – Same Internet Marketing but different…

Same Internet Marketing but different…

Today, we are going to talk about one aspect of business that most people get horribly wrong and as a result they never reach their goals.

How much does what your competitors do really affect you?

This is the burning question that we are going to answer in this episode.

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In internet marketing, everybody's trying to do the same thing. So you're trying to get this client to pay you some money or something by solving their problems. So you're actually trying to solve the problem and people are actually happy to pay you money for it.

But there is so many different ways of going at it. It's absolutely insane. My buddy has an email business. And even though we're working with the same advertisers, we have the same type of servers, the same size of lists and stuff, we do things completely differently. Right.

People think there is only one way of doing things and that if someone is doing the same market as you are, you're automatically competitors because you're a carbon copy of one another. But it's actually not the truth. That's what makes it really interesting. So tomorrow I'll be able to interact with some people where they might be doing the same, they might be going in the same general direction as I am going, but they will do it very differently.

And it's always very enriching. I remember there was one where I met someone who is on the same page because, you know, generally speaking, you have a lot of people. They'll be like, oh, here is how you build the funnel. Here is how you do this. Here's how you do that and stuff. And me, my thing now, I mean, for the last few years has been how do I get these things done for me so that my business runs and doesn't need me.

So it's very rare for me to actually meet someone who's doing exactly the same. I mean, going in the same direction. So we clicked immediately. I never meet people like that and it's awesome and stuff.

So we started talking, and I realized that even though we were kind of doing the same thing, we were going at it completely differently. He was like this big number oriented guy, like, oh, man, I need to know this number and that number and stuff like that. And it was like super like structure to the detail and stuff.

My approach was a lot easier, a lot more like simplified stuff because, I mean, that's the objective for me to make it simple so I can get rid of it quickly and efficiently.

Same Internet Marketing but different…

But not that his method was bad. You know when I actually thought about it, you know, and same with me, he was like, oh, you know what? This is really, really good advice, because, you know, I, I haven't thought about it like that before. So it's always very enriching to talk to other people in the in the same field.

So maybe tomorrow I'll learn some stuff. There is a dude that I really want to meet there. He has I don't know how many courses. It's like one hundred and sixty courses or something like that. It’s a membership site and everything. Like crazy stuff, like crazy numbers. And I really want to talk to the guy because I actually have some questions about some of these things.

If I can kind of pick his brain and he can pick mine that will be very profitable for everybody. Right.

So that's pretty much what's going on for me. I actually need to try and go to bed. And I need to decide, do I go there in the morning and stuff and then come back later? I mean, it's just one day, right? You know, it's just one day. So I may actually go in the morning stuff. I'm not a morning person. So it's going to be a challenge for me to wake up and go there.

But, yeah, I will try out of courtesy. There is a meeting at 9:00 sharp. This is when people are coming and stuff. So, you know, out of respect, I'm going there even though I may be tired and stuff like that.

Frequently Asked Questions

Are two businesses operating in the same niche always direct competitors?

No. Martin Ebongue explains that two companies can serve the same market with completely different operations, pricing, and offers. Same niche does not mean carbon copy. Most niches are large enough that several different business models can profit at the same time without ever directly competing for buyers.

How can two email marketers with the same list size run completely different operations?

Through different offers, monetization stacks, and audience cultures. Martin and a friend both run email businesses with similar list sizes and servers but generate revenue in opposite ways. One leans on affiliate offers, the other on owned products, and both perform well because the audiences expect different things.

Why is there no single right way to run an internet marketing business?

Because the internet rewards variety. Martin argues that buyers fragment into countless sub-groups, each willing to pay for a slightly different angle. This is why a saturated niche can still welcome new entrants with fresh positioning, formats, or pricing models without the original players ever losing customers.

How should you choose your business approach when others are doing similar work?

Lean into what you genuinely enjoy and operate well. Martin says copying a competitor's exact model rarely works because you lack their backstory and audience trust. Build the same outcome through your natural strengths instead, and the differences will create your real competitive edge over time.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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