FBC – 424 – Is “Go big or go home” the best strategy for you?

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Is “Go big or go home” the best strategy for you?

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โ€œGo big or go homeโ€ is a very famous moto amongst entrepreneurs and many of us live by this rule.

This is probably the philosophy that you adopt when embarking on a new adventure.

However, this expression doesnโ€™t really state โ€œhow bigโ€ you should go.

Iโ€™ve had many people ask me what the ideal size of a company was and at which point a successful entrepreneur would consider their company successful.

Is it 10 employees? ย 100? 1000?

Or is it 10 million dollars a year?

What is the metric that you should look at to decide whether you made it or not

This is what we are going to cover in todayโ€™s episode

,

Here is one of my favorite quotes:

โ€œEither you run the day, or the day runs you.โ€
-Jim Rohn

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Martin Ebongue

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Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.

In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.

I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.

I wanted to talk to you about a subject that's actually quite dear and important for me and maybe for you. Starting a company.

Some of you guys are like, oh man, I wish I had a company. And then if I had a company and will grow the company to this and then I'll sell the company. This is usually what people see in the news. You start a company, you build it, you make it as big as possible, then you sell it and then you cash out and then you make so much money, you go buy a private island and then that's it.

So before we talk about how you start your company, how you structure the company, it is very important to remember something. There are different types of people. There is a buddy of mine who is a very smart, really smart guy and very successful at what he does. Heโ€™s working with electronic components that you have in your phone.

So the question was why did he never start a company? But I don't see him as the CEO of a company having to deal with all the accounting and the H.R. and all the stuff that goes along with it.

Is “Go big or go home” the best strategy for you?

I think he's a really, really good performer, meaning that you give him something that already exists and he is going to make it better. But I don't see him in the role of having to manage teams as well.

So maybe I'm wrong, but it's just a reminder of something I told you before, because a lot of people feel that they suck or something like that because they see people building companies and they haven't built a company themselves and they think that, oh, man, I'm a failure.

OK, now, if that's the case, let me assure you, there are different types of people in business. You'll have creators and then you have performers. OK, so the people who actually create some new product and start a new business, a new company and all kind of stuff, these are the creators.

OK, so the creators are the ones they like to go create stuff and then they don't want to be the ones actually managing it on the day to day basis. They create stuff. Then they want to move to something else that they want to create and then they might move to something else and stuff.

So generally speaking, people who are creators are very often very bad performers because performance implies that you need to do the nitty gritty and you need to be at it every single day and all that kind of stuff.

Whereas a creator just wants to move to the next idea or at least to the next development of that idea and all that kind of stuff. You know, the strategy thing and the creative process.

So every creator will need a performer. If you take the example of Microsoft, like Bill Gates, who was creating stuff, but Steve Ballmer, who's the CEO right now, this guy was a performer. So if you're not a creator, don't feel bad because to be honest, the two roles are of equal importance.

You take something that someone else created and then you can make it better because you have the work ethic, the consistency, and you have the skills that it takes to go at it.

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Go Big Or Go Home Has Buried More Businesses Than It Built

Go big or go home sounds brave, and it wrecked more of my early plans than any competitor ever did. It pushes you to bet everything on one swing before you know if the swing even works. I have made that all-or-nothing bet, and going home was exactly where it sent me. The founders who last do not gamble the whole farm. They test small, keep their downside survivable, and only go big once the thing is already proving itself.

So run the small version first, the one you can afford to be wrong about, and scale only what earns the right to scale. Survival is what buys you the chance to win later. I talk about the all-in bets that cost me and the ones I sized right on the Freedom by Choice podcast and in my own story. For the research, Harvard Business Review has covered why staged bets beat betting the company, and McKinsey has studied how disciplined risk-taking outperforms.

Frequently Asked Questions

Is go big or go home a good strategy?

It sounds brave and it has buried more businesses than it built. It pushes you to bet everything on one swing before you know whether the swing even works.

How big does a company have to be before it counts as successful?

Employee counts and revenue targets are the wrong metric. Survival is the metric, because staying in the game is what buys you the chance to win later.

What should you do instead of betting everything?

Test small, keep the downside survivable, and run the version of the idea you can afford to be wrong about.

When is it right to go big?

Only once the thing is already proving itself. Scale what has earned the right to scale, not what you hope will work.

About the Author

Martin Ebongue is the host of the Freedom By Choice podcast and founder of Launch Builder Pro. With over 20 years of experience in digital marketing and business automation, Martin helps solopreneurs build systems that generate income without trading time for money. Based in Bali, he has built 1,500+ automation workflows for Fortune 500 brands including Coca-Cola, PepsiCo, and eBay, and trained 2,000+ students worldwide.

Learn more about Martin | LinkedIn | My Story

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