FBC – 259 – A creative way to fund your business and get sh*t done!

A creative way to fund your business and get sh*t done!

Today, I want to talk to you about a very powerful but overlooked way of funding your businesses. In addition to funding your business this can actually guarantee that the business will come to life.

If you want to know what it is, check out this episode

Want a system as powerful (if not more) than having your own product?

Then click here: https://martinebongue.com/profit-machines

So today I wanted to talk to you about a something that's actually very, very interesting and very funny how the exact same word, the same concept can have a whole different meaning, depending on how you look at life. So I'm talking about a sentence. So depending on how you look at things, it can be a blessing and it can be a curse. It can actually ruin your morale and your determination and everything.

I have a bunch of friends who basically feel like, you know whatever they do is never going to be enough because, you know, people just don't care about them and stuff. And it basically ruins all their dreams of stuff. You know, it's like, well, yeah, but why would I ever do this? Nobody gives a crap anyway, so, you know, why would you ever do it? Don't do it.

Okay, so that's an excuse that I hear a lot. If you think this way and you don't try anything because you just assume that nobody gives a damn, and then you're never actually going to get anywhere. But if your desire is stronger, then what other people think, and anything else, you'll just go out and do it. And it may be very harsh. Nobody said it's easy.

And there is this guy, Eric Thomas. There is this motivational video where he says, “If you want to be successful as much as you want to breathe, then this is when you're going to be successful”. And I was like, dude, this is extreme! But when you think about it, it makes sense.

Okay, so don't go to the extremes of like you're suffocating and you want to breathe. But this is a thing, you know, if there is something you really want. OK. Like it's as important to you as the fact of breathing, you will actually find the motivation and the strength to go out and do it.

A creative way to fund your business and get sh*t done!

You need to have a motivation that's higher and that's way more important than anything else. And if you're trying to do something and you just can't and you're just making excuses, it means that you don't want it as bad as you think you do.

So that's one solution that I will give to all the people who see life this way. So there are two angles, right? You have the man. Nobody gives a damn. Why would I do it? So that's the first angle. But me. I'm on the other side. I'm on the completely the opposite. Don't be preoccupied or fixated on what other people think. People don't care. Just do your stuff.

If you're introverted and if you're like very shy or something and you're listening to this, I really want you guys to understand something, because when you're in a state of mind, you think that there is no way out. And that that's the feeling I had when I was younger.  Trust me, there is a way out.

You just have to realize this, because very often, you know, the mental block is this. You think that people are analysing everything under a microscope. Everything you do every time you try to move a muscle, you're like, oh, man, everybody's looking at me. Nobody's looking. Nobody cares, man.

And that's the good thing. All right. So this is how I approach life now. I do my thing and nobody cares. And if you look at life this way, it makes it a lot easier. There is a lot less pressure.

Frequently Asked Questions

What is a creative way to fund a new solopreneur business without loans?

Pre-sell the offer before building it. Open 10 to 20 deposit slots at 50 to 200 dollars each, deliver the result inside 30 days, and use the cash to fund the next iteration. Pre-selling validates demand and removes the need for credit cards, savings drawdowns, or outside investor money entirely.

Should solopreneurs take on debt to start a business?

Almost never in the first 12 months. Credit card debt forces a revenue timeline that the business is not ready to meet. Start lean, pre-sell, and reinvest. Debt makes sense once the business has proven monthly cash flow and a known customer acquisition cost, not before the first ten sales close.

How do you bootstrap without sacrificing the offer quality?

Cut everything except the core deliverable. Skip premium hosting, custom designs, and fancy tools until revenue exceeds 2,000 dollars a month. Customers care about the result, not the brand polish. Most thriving solo businesses ran the first 6 months on under 200 dollars a month in total fixed costs.

When should you finally start investing back into the business?

Once you have 3 consecutive months of profitable revenue and 6 months of personal expenses covered. Reinvest 20 to 30 percent into one growth lever (paid ads, content, or hires) and keep the rest as runway. Skipping the runway step turns minor revenue dips into emergency-mode crises every single year.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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