Every entrepreneur has a different approach.
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Today I came very close to giving everything up and changing career in an instant.
Why? Because I almost forgot about one simple rule that can make or break you.
See, ignoring this rule will for sure put you in a downward spiral that will shatter all your dreams and chances and being successful.
I will tell you more about it in this episode.
Obviously, I want my mistakes to serve as an example so that you never put yourself in this precarious situation (even if it’s easier said than done)
More details inside
,
Here is one of my favorite quotes:
“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.”
, Debbi Fields, found Mrs. Fields Cookies
Martin Ebongue
Online Entrepreneur & free spirit:
Proud Owner Of The 50K Emails A Day Done-For-You Software
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International Speaker | Podcaster | Free Spirit
Freedom Is A Choice: So choose wisely…
Welcome to the Freedom By Choice Podcast with your one and only hoste Martin. This podcast is reserved for freedom aficionados and entrepreneurs looking to create the lifestyle of their dreams.
In this podcast you will find all the support and answers you need to start, grow and scale a business that gives you the freedom you deserve.
I have compressed years of trials and errors, into easy to consume episodes, to take you from where you are now, to where you want to be.
There is this this guy that I know, the guy is really smart. I actually met him once when he was here in Bali. And I've been following the guy for quite a while. You know, brilliant French guy is based in Thailand.
And, you know, he usually travels quite a lot. And now that we're in confinement and we're saying home, he decided that, oh, you know what? I should maybe throw a conference and he's going to gather twenty seven French entrepreneurs and get them to speak on different subjects for a whole week. So the whole thing has been going on for a week and today is actually the last day.
So the interesting thing about this is that all these people are doing something different. And you realize that there are hundreds of different ways to do it. Right, because all these people, they do different stuff, even in the same field, like some people are in e-commerce, some people are in affiliation and they all do something different, which is crazy.
At some point you will be attracted by the shiny object syndrome, right? So you see a conference and this guy is doing this and you're like, oh, man, that's really cool. I want to do that. And you're like, oh, let me try this. And then you see someone else and he's doing something cool. Seems to be working for him. Oh man, this is really cool. I want to do this and stuff.
So there are a few instances in these conferences where I was like, oh yeah, that will be interesting. I should look into that. And also the good thing for me is that I already have things that are established and they're pretty constant, so it is bringing me revenue, which gives me a little bit more option to go out and check new things.
But I just realized that for you, for example, if you're listening and you just starting out, this is what it must be like for you. Which one's better? Because when people tell you that what they're doing is best on the planet and all that kind of stuff, it’s very hard for resist.
And this one, I'm going to pursue this one because it is in my actual core business. OK, so my actual core my core business is an email business. And there is this guy. And he is dealing with like email databases that he wants to segment and stuff. And I've been looking into ways of segmenting my database a little bit better.
And I was looking in one direction and he's looking in a completely different direction that I didn't even know existed. And this thing is the business.
Every entrepreneur has a different approach.
So I'm actually going to pursue this and I have a call with the guy tomorrow. Really nice guy, actually, so we can we can talk about it and he can explain a little bit more. But it was very hard, you know, to discipline myself and to say, look, here's the thing.
You're running your race right now. It is going great, right? And all I have to do is just stick to my guns, stay in my lane and keep doing this. And despite that, despite the success and the encouraging growth of what I was doing there, I was still getting side tracked by looking at what some other people are doing.
OK and this is something that you guys probably go through. So whether it is that you're just starting out and you don't know where to start. And very often you try something and you're not patient enough.
If you see someone who is telling you, oh, man, this is so cool. And then you stop everything you are doing and you move to the other one. And then once you're there, same thing will happen.
So if you already have something that you you're pursuing and it matches the lifestyle that you want to have, does this shiny object take you there or not really. Because the last thing you need are distractions which spread your time and resources too thinly.
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Copy The Principle, Not The Playbook
Every entrepreneur I admire does things differently, and early on that drove me crazy, because I wanted one right way to copy. So I copied playbooks wholesale, other people's funnels, other people's schedules, other people's exact tactics, and most of it flopped. The tactics were downstream of a context I did not share. What actually transfers is not the specific move, it is the underlying principle, the reason the move worked. Once I started copying principles instead of steps, I could adapt them to my own situation instead of forcing a bad fit.
So when you study someone who is winning, look past what they are doing to why it works, then rebuild that reason inside your own approach. Principles travel, playbooks rarely do. I talk about building a way of working that actually fits me on the Freedom by Choice podcast and in my Diary of a Virtual CEO newsletter. For the research, Harvard Business Review has covered why copying tactics without context fails, and McKinsey has studied how principles outlast specific practices.
Frequently Asked Questions
Why do other entrepreneurs' playbooks fail when I copy them?
Because the tactics are downstream of a context you do not share. Copying someone else's funnels, schedules and exact steps wholesale usually flops for exactly that reason.
What should you copy from someone who is winning?
The principle, not the playbook. Look past what they are doing to why it works, then rebuild that reason inside your own situation.
Is there one right way to build a business?
No. Every entrepreneur worth studying does it differently, which is frustrating when you want a formula and liberating once you accept it.
Why do principles transfer when tactics do not?
A principle explains the reason a move worked, so you can adapt it to your own constraints. A step only works in the conditions it was written for. Principles travel, playbooks rarely do.
About the Author
Martin Ebongue is the host of the Freedom By Choice podcast and founder of Launch Builder Pro. With over 20 years of experience in digital marketing and business automation, Martin helps solopreneurs build systems that generate income without trading time for money. Based in Bali, he has built 1,500+ automation workflows for Fortune 500 brands including Coca-Cola, PepsiCo, and eBay, and trained 2,000+ students worldwide.
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