FBC – 180 – The burning question that will make you money

The burning question that will make you money.

Today I want to tell you about a burning question that you need to ask before people open their wallets. This is very simple stuff and yet we all fail to apply it. All that and more inside the episode.

So for today, I wanted to tell you about the importance of having a reason. Okay. So we already discussed the fact that you need a reason why you're doing things right.

So you need to have a vision, a bigger picture of why you're doing things. Because this is going to help you when you're struggling and when things get really hard, OK? So it's definitely something you want. And it's also something you need to ask yourself when you're procrastinating and stuff.

So, yes, some tasks that you can't seem to get started up. Just ask yourself why you're actually doing those. And that will help you remember what the big picture was and get it started.

So this is already established. What I want to talk to you about is, well, if you have a business. So if you're thinking about starting a business, you'll need some clients. Okay. So they are basically going to be the ones paying you money. It could be that you're dealing with other professionals or you're dealing with the general public.

But regardless, you will have a client relationship or even if it's a charity, they're not clients, they're donors and stuff. But it's the same thing. And one thing very important that these people need is a “why” as well. All right. So let me explain what I mean by that. So you can't just ask people to go and do something. All right.

You need to basically tell them why they need to do it. Okay. If you don't tell them, then the results are going to be very different.

Right. So if, for example, there is a hotplate. You're telling a kid, “Don’t touch this”. And you don't tell them why. But if you tell them not to touch it because otherwise you might lose your hand or something or you get severely burned, they might think twice before touching the hotplate.

The burning question that will make you money

It's important to people to measure the impact. So what you’re trying to measure is the impact or a reason. I just want you to understand the concept. All right. So this basically shows that they tried different experience experiments like this.

And it definitely showed that, you know, giving people a reason why you want to do something. I mean, it increases the conversion and the likelihood of a positive response. OK. Because, you know, people connect with you and they understand.

This is a strategy that is being used in marketing as well. So, you know, very often people will tell you there’s a special sale, for example, you know, if there is a sale that says, “ everything on sale” And people are like, dude, why? You know, so it's usually clothing for whatever reason. A new collection sale.

I don't know if you've noticed, but there is always a reason why they’re doing the sale. OK. So sometimes the store is closing and they want to sell everything before closing it. So it was established that having a reason would give you better results than not having a reason.

So make it something believable. The reason doesn't have to be something super elaborate. You want people to take an action. Make sure to tell them why.

Frequently Asked Questions

Why is giving customers a reason important for sales?

Research in behavioral psychology shows that providing a reason for any request dramatically increases compliance rates. In famous experiments, simply adding the word “because” followed by any reason increased positive responses by up to 93%. Customers who understand why they should act now are far more likely to open their wallets than those given no explanation.

How do you create a compelling reason for a sale or promotion?

The reason does not need to be elaborate. Retail stores use reasons like “end of season clearance” or “new collection arriving.” Online businesses can use deadlines, limited stock, or seasonal events. The key is making it believable and specific. Vague promotions without a clear reason generate significantly fewer conversions than those with even a simple explanation attached.

What is reason-based marketing and why does it work?

Reason-based marketing means always telling your audience why you are making an offer, running a discount, or asking them to take action. It works because humans are wired to seek explanations before making decisions. Adding a “because” to your call-to-action can increase click-through rates by 30-40% compared to identical offers with no stated reason.

How can entrepreneurs use the power of “why” to grow their business?

Start by adding a clear reason to every call-to-action, email subject line, and promotional offer. Instead of saying “50% off today,” say “50% off today because we are celebrating 10,000 customers.” Apply this principle to hiring, partnerships, and customer service as well. People who understand your purpose become loyal advocates, not just one-time buyers.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

Related Reading

• FBC – 529 – My Money Management Tricks And Hacks (That worked well
• This is the #1 Facebook Ad System That Will Use Automation To Make Money Even Wh
• How to make Money through Blogging
• 6 Niches Recommended By Experts That Earn Money For Beginners