FBC – 309 – You have THIS GIFT in you too! You just don’t realize it

Today, I want to talk about one of the biggest limiting beliefs that's stopping people dead on their tracks when it comes to reaching their goals. You have this gift in you too! You just don't realize it.

For some reason, we overlook the most obvious facts and make life a lot more complicated than it needs to be.

You can learn more about it in today's episode

If you are serious about finding a way to get a glimpse of true freedom and get as close as one can be, then click on the link below.

https://martinebongue.com/profit-machines

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I met someone who was asking me out dude what do you do? And I said, well you know, this is what I do. I work online and I create some courses and stuff, amongst other things.

And the person was like, oh, you know what? I've always wanted to create a course and stuff, but I don't know how to make money like online. So I can't teach people how to make money. So this is the reason why I haven't created a course. And I was like, but dude, you don't need to know how to make money online to create a course.

I mean, people just assume that the courses that people buy are only for, like, making money online or something. But it's not the case. You can create a course on anything you want, growing tomatoes or how to get better at beer pong or something like that. You can create a course and there will be people who are actually going to buy it. So it's a very, very big limiting belief and mistake to think that the only way for you to be successful is for that course to be about money.

The biggest need that people have is not necessarily money. Some people are in desperate need of money because most people wish they had more money. And there's a difference between wishing you had more money and being in a situation where you need more money like you need it now.

If you're depressed, for example, do you need the solution? It's not like I could deal with less depression. So you need a solution. I mean, or I don't know if there is some course on how to get your ex back, then I don't know if it's a good idea or something, but these people, they need that now.

Money is just one topic out of a lot of them and it's not even the biggest topic.

So anyway, you have three big markets, where you you'll always have customers. First one is personal finance and more money or whatever. So let's say, for example, I want to have one hundred more dollars in my pocket every month. So what do I do?

Either I can find a way to make more money or I can find a way to save more money. If I manage to save one hundred bucks a month, that means one hundred more bucks in my pocket. Right. Which is the same thing as making a hundred bucks. So, if you're good at saving money, for example, and you already you've done stuff where you identified where you could save money here and there, then that's it.

If you are in the money needs. It doesn't have to be, start a business and do this and make that much blah, blah, blah. There are so many angles in there. All right. But again, this is not the only market.

A big one is relationships. Right? So everybody has to deal with relationships. Generally speaking, relationships like how to find love or how to recapture that lost love. And sometimes it could even be how to dump. I'm pretty sure there are some programs on, well, how to get a divorce. I'm pretty sure there are people in a very unhappy marriage and they're trying to figure out how to get a divorce.

So, you know, this is one of those cases as well. Do you need it? Right. It's not like I wish I had more money. You need it.

So another one is health and fitness. Everybody wants to look nicer and leaner and have abs and all that kind of stuff. Right.  Again, here, there are so many different angles, oh, do you want to gain more muscle or do you want leaner muscles or you want to lose weight or you want to actually gain weight gain muscle or you want to stuff like that? There are so many things in there.

You have this gift in you too! You just don't realize it.

So when you’re talking about it with people, you can come up with a hundred million different things that you could do that are not about making money online.

But for whatever reason, when you need to start creating, of course, something like, oh, man, I don't know how to make money online. That's it. I won't do it. You can create a course on every single thing just as long as there's a need.

So you need to listen to this. You are you are you already are an expert in a specific field.  You are an expert in one thing which is your life, your life, everything you've gone through and stuff like that. You are the biggest expert in this field. Right. So start there. So what do I mean by this?

Let's say you were severely depressed after your ex, Bob, left you for Susan. Well, so you were depressed because Susan, your wife left you for Bob the Butcher and while you were down and stuff like that and you didn't go out and blah, blah, blah, and then at some point you decided to pick yourself up and start living again and eventually now you're happy and you met Mandy and you guys have kids and stuff like that.

You are an expert in that situation. You overcame that situation. You don't need to go and seek some training from someone from, you know, you lived that situation. So the only thing you have to do is you have to create a course about how you overcame it. And do you have to come up with something magic and fantasy? No, you just have to tell what you did to get there. All right.

So here's the thing. So look, in your life, what you've done, what you've accomplished, what the hurdle was, how you felt at the time and all that stuff. And then afterwards you can have a product.  The point of all this is that you are product material. You have a lot of products that you can actually create. You don't need to go to some fancy university or to study this or study that. We all have a few products in us that we could actually create and some people will be interested in.

You Were Not Born Without A Gift, You Just Buried It Chasing Someone Else's

People tell me they have no special talent, and almost every time they are wrong. The gift is usually there, it is just quiet, because they spent years trying to be good at the thing everyone praised instead of the thing that came easy to them. What feels effortless to you looks like magic to someone else, and that gap is exactly where your gift hides. I ignored mine for a long time because it did not look impressive to me. It was too natural to feel valuable, so I chased skills I admired in other people and stayed average at all of them.

So stop hunting for a talent you do not have and start noticing the one you keep dismissing. Pay attention to what people thank you for, what you do without trying, what drains others but energizes you. That is the thread to pull. I tell the story of finding the gift I almost threw away on my story page, and I go deeper on turning it into a business on my Freedom by Choice podcast. On why leaning into a natural strength beats fixing weaknesses, Harvard Business Review has years of research, and the skills work from McKinsey Digital shows where that edge pays off.

Frequently Asked Questions

Do you need to be a money-making expert to create a profitable online course?

No. Martin Ebongue explains that you can create a profitable online course on any topic you have skill in, from growing tomatoes to playing beer pong. The make-money niche is just one of thousands, and most profitable course creators are teaching hobbies, crafts, or specialized professional skills.

What kinds of niche topics can you build an online course around?

Almost anything with a curious audience works. Martin gives examples like gardening, sports drills, language learning, parenting, fitness, or even very niche hobbies. The rule is simple: if at least a few thousand people search for help on the topic each month, a course can profit.

What limiting belief stops most people from ever creating their first online course?

The belief that only money-making topics sell. Martin says this single assumption kills more course ideas than any other. People assume their gardening, cooking, or fitness skills are not worth teaching, when in fact those topics often outsell finance courses because the audience is less skeptical.

How big does an audience need to be to make a course profitable?

Smaller than most people think. Martin notes that even a few hundred paying students at a fair price can produce a full-time income, especially for niche topics with passionate buyers. The real lever is matching a clear skill to an audience already actively searching for that result.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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