FBC – 317 – The Goldmine Of Information Your Are Probably Not Using At all

The Goldmine Of Information Your Are Probably Not Using At all.

Today I want to talk to you about an incredible source of actionable information that only a few people use correctly. Using this strategy can single handedly change your whole business overnight and it's important that you integrate it in your marketing.

All the details and more in today's episode

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So, you know, sometimes you are very creative and very productive and stuff in your head. But the minute you are in front of a blank canvas and you have to write something, and then boom, you just freeze, right.

And happens to everybody. OK, so happens to me as well. People just assume that, you know, with experience, you, you can limit that. But I'm pretty sure it still happens to famous writers and stuff. They do have this thing as well. Right.

So anyway, there is something that you can actually use. And even before you actually have to write a single headline, this thing will actually come in very, very handy.

So let's retrace your steps back to when you actually want to start a business in something. Right. So you're like, well, I'm pretty good at this, but I don't actually know if there is an audience. So again, remember what we said in the previous podcast. If you want to start something, you need to make sure that there is an audience and that people are actually buying stuff.

OK, having an audience of people who like it is not enough. You need to make sure that these people are buying stuff.

So one key indicator that there is a market is something that you see every single day. In the past, it was harder to do that kind of stuff. But now it's easier. What is a very good indicator is if there is a magazine, if there is a magazine for whatever you're trying to do, trust me, there is an audience. These magazines, they don't do anything, nothing is left to chance, OK? Even everything you see in the magazine, they will pay people to do like insane research and they will pay like a copyrighter.

So the minute you can validate that there is a magazine for that specific thing that you want to do, that's it. You have it. You know that there is a market because otherwise these magazines are not going to invest any money into producing the magazine in question. OK, that will tell you that there is a market.

The Goldmine Of Information Your Are Probably Not Using At all

So before, the research was harder to do because before you actually had to go to the library or something or the kiosk, the magazine stand and stuff and go scan them. Right now with the Internet it’s easier.

Please understand these headlines that you see on magazines. This is a gold mine. These have been written by people who get paid millions of dollars to write these headlines.

So just think about it. You are at the supermarket. You are at the register. You're about to leave the store. Right. And you see this magazine and they know that they only have a few seconds to get your attention. Right. They will put it next to the register. And what happens? You see this headline I mean, the headline is so compelling that you have to go and grab that magazine.

So understand that these guys who write these headlines. I mean, these are like high end copywriters.

So if you're looking for headlines, the best thing to do is just to look at magazines. When you just look at how they build their headlines, you just do the same thing. So that will help you.

First of all, create your headline, like really compelling headlines to get you to turn clicks. Right. And it's not like you have to reinvent the wheel, just you just go and do the research.

So you just have to look at these magazines and whatever subjects they're covering there, you can use the subjects. You'll have people interested in wanting to pick it up. It's crazy. Everything you can do with a magazine.

You know, people who subscribe to a magazine are hard core. I mean, there's so much information that you can get from magazines. You can get your headlines from there. You can validate the market. You can get the subjects of your new future pieces of content you can do. You're targeting, you can do a lot of things just by doing research on magazines, right? It's very simple, but people don't use it too much.

Frequently Asked Questions

What is the most overlooked source of marketing copy ideas for solopreneurs?

Your audience's own words. Martin Ebongue says most founders freeze in front of a blank page because they try to invent persuasive language from scratch. The faster path is to read customer reviews, forum threads, and direct messages, then write copy using the exact phrases your buyers already use.

How can you avoid writer's block when creating sales pages or headlines?

Stop trying to write originally and start collecting raw audience language. Martin recommends building a swipe file of testimonials, complaints, and forum quotes specific to your niche. When the blank page appears, pick one quote and write the headline around it instead of inventing from zero.

Why should you research your audience before writing a single headline?

Because pre-launch research replaces guesswork with evidence. Martin warns that founders who write copy first and check the market later usually need to rewrite everything once the first ads run. Doing the research up front means your first headline already speaks directly to a proven buying trigger.

What kind of language should you use in marketing copy to convert better?

Use the words your audience already says out loud. Martin's rule is to mirror the vocabulary found in customer reviews and forum threads rather than industry jargon. Copy written in the audience's everyday language consistently converts higher because readers feel understood rather than sold to.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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