FBC – 160 – An easy way to get more sales than ever…

An easy way to get more sales than ever.

Today we are going to talk about a very simple way to boost your sales dramatically, with the same product, the same traffic, the same up-sells etc. This very simple change in mindset can mean the difference between struggling and making it big.

So for today, I had just had something really, really brief, which is a concept we tend to forget. Okay. So, you know, when you're creating something, it is actually very clear in your mind. And this manifests the most when you're dealing with a developer.

OK, so you're dealing with this developer and you're asking them, dude, well, I need this. And he's like, dude, I have no idea what you're talking about or he is doing something that for you doesn't make any sense. It doesn’t look anything like what you had in mind and stuff like that? All right.

Because when you're creating something, an app or a workflow, a website or something in your head, everything is clear. OK. And you just assume that it's clear for other people as well. That’s really not the case. All right.

So you need to make sure that whatever you have in your head, you need to be able to transcribe this in layman's terms so that, you know, the person in front of you can understand it. You need to simplify it.

Again, it's actually very hard because, you know, when someone is like, oh, do you know what you're doing at the moment? You know, it's easy. And then you start explaining and it and it doesn't make sense. Right. But for you, it's easier because you have the big picture.

So what you need to do is to find a way to make it simpler. OK. Take whatever is in your head and try to summarize it. All right. So, you know, for example, I told you, if you go to my website, there is my favourite book out of all the books that I've written that you can get there for free.

I might be biased, but it's a really, really awesome book. All right. And why is it that good? Because I asked people to actually contribute and collaborate with me, not contributing in terms of writing stuff, but more me writing the first draft of the book and showing that to people who don't know the first thing about it. They don't know anything.

I wanted people who have absolutely nothing to do with Internet or business or anything to read it. All right. Because, you know, they can tell me stuff like dude. I don't understand. This might be clear for you. It's not clear for me. So we already discussed this. It's called “The Curse of Knowledge”.

Not like we know it all or anything. No, it's just that you forgot how little you knew when you started. All right. Because you've been doing this for so long that in your head, it's natural. Everybody knows that stuff because in your environment, for example, when you're at work, you're working this like really technical a niche business or whatever, you all had some basic knowledge of it.

And so I just assume everybody else had a basic knowledge of it until, you know, you meet clients, they have absolutely no idea how all that stuff works. And, you know, even worse with people who don't do marketing right now or anything.

An easy way to get more sales than ever

What I did was I tried to get people who have absolutely nothing to do with the Internet to review my book. And they came back to me. I asked some people to give me honest feedback and suggest areas of improvement. OK. Well, you should develop this. You should put more examples. Nice stuff. All right.

So this is one thing I've done and I've really thought it just an exemplary. But I really encourage you to do this. Find someone who doesn't know the first thing about what you're doing and get this person to read whatever it is that you're doing.

Because there is this this quote from Einstein that says “if you can't explain that to a 6 year old, then you don't understand it yourself”. OK. So you have to make it that simple so that even a 6 year old is able to understand what you're talking about. OK. That's the challenge that a lot of us have, is that we make something too complicated.

So it simplifies the whole thing. And you need to be able to do that with whatever it is that you're doing. And this is when you'll be able to, you know, increase your sales like dramatically, because you might you might not realize it. But a lot of people have absolutely no idea what you're trying to sell them.

What's in it for them? And the benefits of it. All right. But once you manage to explain that in very, very simple terms, people will be like, oh, all right.

Yeah, I dig it. I want it!

Frequently Asked Questions

What is the Curse of Knowledge in business?

The Curse of Knowledge is a cognitive bias where experts forget what it is like to be a beginner. Entrepreneurs assume their audience understands industry jargon and concepts that seem obvious to them. This leads to confusing sales pages, unclear product descriptions, and lost revenue. Studies show that simplifying messaging can increase sales by 50% or more.

How can simplifying your message increase sales?

When customers clearly understand what you are selling and why it benefits them, they buy faster and more often. Einstein said if you cannot explain something to a six-year-old, you do not understand it yourself. Getting feedback from people outside your industry reveals exactly where your messaging confuses potential buyers and costs you sales.

How do you test if your sales copy is clear enough?

Show your sales page or product description to someone who knows nothing about your industry. Ask them to explain back what you are selling and why they should buy it. If they struggle, your messaging needs simplification. This method of using naive readers as testers is used by top copywriters and has been proven to dramatically improve conversion rates.

Why do entrepreneurs struggle to explain their products simply?

Entrepreneurs live inside their business daily, making complex concepts feel natural and obvious. They forget that customers encounter their product for the first time without any context. The solution is to strip away all jargon and technical language, focusing only on the core benefit the customer receives. Simple, clear communication consistently outperforms clever or complex messaging.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

Related Reading

• FBC – 4 Part 1 – This is the story of my life: Success, Failure and The Hurdles.
• FBC – 3 – Escape your life of sacrifice! Don’t settle for less than your dream lifestyle.
• FBC – 8 – The Weirdest Challenge To Boost Your Confidence
• Other really cool tips that will give you an unfair advantage

Further reading on getting more sales without more hours

• Diary of a Virtual CEO (LinkedIn Newsletter): The LinkedIn newsletter covers the exact automation steps that compound sales without compounding hours.
• Freedom by Choice Podcast: Multiple Freedom by Choice episodes feature founders who multiplied revenue by fixing one funnel step.
• HubSpot Marketing Blog: HubSpot publishes consistent updates on funnel data points that move conversion the most.
• Harvard Business Review: Harvard Business Review covers the sales effectiveness research behind these moves.