FBC – 277 – The right name for your product

Today we are going to tell you a story. The story of how someone went from zero to hero by changing one little thing:  The right name for your product. A small change that had big consequences for them BUT it could very well be that you are suffering from the same thing.

What if changing one thing could help you skyrocket your sales overnight. It's very simple and very powerful

If you want to find out what it is, tune in to today's episode

Want a system as powerful (if not more) than having your own product?

Then click here: https://martinebongue.com/profit-machines

So there was this book that was written about, I think it was about relationships for women, on how to, like, get a man or something or maybe the other way around. And the book had a lot of good depth and everything in there that actually worked.

But the book wasn't selling at all. I wasn't selling because the name was something mythical so that nobody actually knew what the book was about. It didn't actually reflect the content of the book. But the content of the book was absolutely awesome. So the sales didn’t reflect the quality of the book or what was inside. Right. So that's what I'm trying to say here.

So the author of the book was pretty desperate and found someone with marketing skills. And this person said, you know what? Let me rework that book. You know, you give me the green light, I'll rework the book, and then afterwards we'll share the profits. I don't know exactly how they split it, how they split the profit, but, you know, whether that person took a percentage. So here is what the person did.

First of all, they changed the name of the book. So it became how to, you know, get a like how to get a man or a woman in like ten days or something. Then they changed the cover of the book. And what seemed like overnight, the book sales rocketed.

The right name for your product.

So the thing that I want to say here is this. So when you're creating a product and this is for people who are going to create a product and also people who don't have a product yet, but you might think of it in the future about creating your own product. You want a name that basically says what's inside the product. OK.

So if I call my product Neptune nebulous or something, well, it could be the best product about, I don't know Facebook ads or something. But people will be like what the hell is in there? It's not interesting. People are more likely to be interested if I name it something like how to triple your Facebook conversions and make loads of dollars from the beach or something.

I'm pretty sure that you're more likely to go and pick up that book. OK, so you want your product to have a name that’s self-explanatory. So there's no doubt in people's minds what the actual book is about or that product is about. OK.

So you have two elements that you can use. You have one that's for the product. And that will the product name. But you also have a sub headline as well. All right. So let's say, for example, I have a product that says Facebook, meteor shower, or something. You know something like that. Well, which is not the best name. You know, Facebook, I don't know. Money avalanche. All right.

So if you hear that, you're like, oh, it's going to rain money on me. Right. So, yeah. Like Facebook money avalanche as the name of the product. And then afterwards in the sub headline, you can give more details. All right.

So how to create the best Facebook ads in like five minutes that generate a 700% return. People know exactly what the product does and they will know the mission. They know so what's in it for me? What is that going to do for me? OK. So you always need to think about this.

Frequently Asked Questions

How important is the right name for your product?

The right name carries more weight than founders realize because it shapes the first impression, the search ranking, and the word of mouth in one go. A clear name that says what the product does will outperform a clever name nobody can spell. Treat the name as the shortest possible sales pitch you will ever write.

What makes a product name actually work?

A working product name passes three tests. It can be spelled correctly the first time someone hears it spoken aloud. It hints at the outcome the customer wants. It returns clean search results so people who hear about it can find you. Pass all three and the name does free marketing for the life of the brand.

What is the biggest mistake people make when naming a product?

The biggest mistake is naming the product after the founder, the technology, or an inside joke that nobody outside the team understands. The customer has to guess what the product does, which kills click through and adds friction to every sale. Name the outcome the customer is buying, not the process you used to build it.

When should you rename a product if the first name is not working?

Rename a product when search traffic is flat after ninety days of effort, when half of new customers misspell or mispronounce the name on calls, or when a competitor with a clearer name is outselling you in the same niche. A rename costs two weeks of brand pain. Carrying a broken name costs years of slow growth.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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