FBC – 285 – How anybody can build an army of faithful soldiers

Today, I am going to tell you the secret to build an army of faithful soldiers that would go to war with you no matter what. There is a simple shift in your mindset that you need to operate in order to make that happen. Not only it is going to help you build this legion but it will also make your life 100 times more enjoyable in the process.

All the answers are inside this episode

If you want to discover how I can afford to travel all year and have a kickass life, click here: https://martinebongue.com/profit-machines

So right now what I'm doing is, you know, helping others. So that's one thing that it's actually very important for me because you hear a lot of people saying, oh, man, I want to give back and blah, blah, blah. And sometimes it's B.S., you know, people just want to sell you something.

But sometimes you genuinely want to help people. And me, right now, there are people around me that I really want to help, just because they're good people. And I like to do good things for good people. If you see someone who's actually giving their best. And being very passionate about what they do and very committed and everything. I like to reward these people by helping them anywhere I can.

So I might not be the expert in whatever they're doing, but I can come up with something or I might know someone who can help or I might have a suggestion based on something I've heard. I can point them in the right direction or something like this. But it is something that's very dear to me.

You know, if someone is putting in the effort, because I think people can achieve way more than they think. But only a handful of people are actually going to be committed enough to go through the hardship and do it. It's something that I admire in people.

And it's very important not to forget the people who helped you before. So there are two things that I like to, you know, to do. And if my time comes I'll be able to say, you know what? I'm kind of proud of these two things.

The first thing is being able to help people without expecting anything specific in return. That's an implicit deal that I have with my buddies. They do understand this concept of, dude, I can help you today, you know, regardless what it is, I help you. I'm not asking for anything in return because I know one day you'll help me if I need something, I know you'll be there regardless what it is, you know.

And my closest friends are people who actually think like me. And again, I don't know if it's something about education, the way we were brought up or something. Some people helped me when they didn't have to. They didn't ask anything in return. And the minute I could help them, if they needed something, then I was here.

But I do believe that if you do good things, other people will do good things for you. If you're a jerk, nobody wants to help you.

How anybody can build an army of faithful soldiers.

I have a buddy, and the first time I met the guy, he had just bought some brownies. So the brownies were super good. So the dude rocks to this house. I was there because I knew people in the house. Right.

So he shows up and he sees me there. He has never seen me ever. He doesn't know who I am. And the dude comes up and says, Oh, dude, you want some brownie? And I'm like, well, who's this guy? And I'm like, Yeah, well, who am I to say no? Right. So I try one. The spread is good. And I thought you don't know me, right? You don't know me. Why are you giving me half your brownie?

And then later it was my turn. He needed help for something and I helped him out. He was like, oh, man, you don't have to. It's big and stuff. I'm like, dude, maybe you don't remember the first time we met, but the first time we met, you gave me half your brownie. You give me some of your brownies, like, yeah, but it's just a brownie man. And I'm like, dude, I don't care if it’s just a brownie.

If the situation was that you had something and you gave me a piece of it, I and I don't care if it was a million dollars, the concept is you had something you had no obligation to give it to me. You didn't know me and you still gave it to me.

And I think that it's something that could, you know, make the world a better place.

Frequently Asked Questions

What does it mean to build an army of faithful soldiers in business?

Building an army of faithful soldiers means cultivating a small group of customers, partners, and fans who repeatedly buy, refer, and defend the brand. It is not a million followers. It is a few hundred who answer every email, share every launch, and bring their friends to every offer. Loyalty compounds faster than reach.

How do you actually build a loyal customer base from zero?

Pick the first fifty buyers and treat them like the only customers who matter. Reply to every message. Send personal thanks. Ship surprise upgrades. Ask what they want next and build it. Fifty people who feel personally seen will refer two hundred more inside six months. That is how an army starts.

What is the biggest mistake people make when trying to build a loyal audience?

The biggest mistake is chasing reach instead of depth. Posting more, paying for more ads, and copying viral hooks adds strangers, not soldiers. Soldiers come from delivering one promise relentlessly to the same group, and from being the one person who actually replies. Depth beats reach every time on revenue per follower.

How long does it take to build a faithful business community?

A loyal community of one hundred takes about six to twelve months of consistent contact, regular value, and visible care. Anything faster usually involves paying for attention that disappears the moment the budget stops. Slow trust compounds. The community you build in a year carries the business for the next ten.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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