Our Methodology
The numbers on this site come from operating real businesses, not from surveys or recycled blog posts. This page explains how we arrive at the figures and recommendations you read here, so you can judge them for yourself.
Where the data comes from
- Martin runs four separate companies with no employees. The automations, funnels, and tools described on this site are the ones he actually uses to run them.
- Cost figures are taken from the real subscriptions and infrastructure in use, for example a single low-cost server plus mostly free tiers.
- Time-saved and revenue figures are measured from the systems themselves, then rounded conservatively. When a figure is a range or an estimate, we label it as one.
How we test a tool or tactic before recommending it
- We run it inside a live business for long enough to see a result, not for a single demo.
- We compare it against the method it replaces, so the benefit is concrete and not theoretical.
- We note the conditions where it works and where it does not, because no tool fits every case.
How we keep it current
- Tools change pricing and features often. We revisit key articles, update the methods and prices, and stamp the page with a new “Last updated” date.
- When a recommendation no longer holds, we change it. Where the change is material, we note it on our Corrections page.
Sources
Where we cite an outside figure, we link to the primary source so you can check it at the origin. Our own operating numbers are exactly that, our own, and we present them as first-party data rather than as independent research.
Questions about how we reached a specific number are welcome through the Contact page.
