How I Avoided 3 years of pain and suffering, like a boss!
Today, I want to tell you how I was able to dodge 3 years of agony in a matter of hours just by being smart about it.
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Key Takeaways
Cutting your losses early is not failure. It is the smartest move an entrepreneur can make when the data tells you to pivot.
Three years of pain can be avoided in three hours of honest evaluation. Most people just refuse to look at the numbers.
Borrow Someone Else's Scars And Skip The Wasted Years
The most expensive thing I ever spent was not money. It was time, wasted learning lessons that someone ahead of me could have handed me in an afternoon. Early on I insisted on figuring everything out myself, treating stubbornness like a virtue, and it cost me years I will never get back. The mistakes were not even original. Thousands of people had made them before me and written down exactly how to avoid them.
The shortcut nobody romanticizes is this. Find people who already walked the road, and pay attention to their scars instead of collecting your own. A good mentor, a hard-won book, an honest conversation with someone two steps ahead, any of these can compress three years of painful trial and error into a single decision. That is not cheating. That is the smartest trade available, buying back time with someone else's experience. I talk about this borrow-the-lesson mindset on the Freedom by Choice podcast and in my Diary of a Virtual CEO newsletter. On why learning from others outpaces raw trial and error, Harvard Business Review is worth your time, and founder guides like Stripe Atlas exist precisely to spare you the avoidable mistakes. Skip the years. Borrow the scars.
Frequently Asked Questions
How do you know when to cut your losses in business?
Look at the trend, not the moment. If something has been declining for months despite your best efforts, the data is telling you something. Cutting losses early is not quitting. It is strategic reallocation of your time and energy.
What is the sunk cost fallacy in entrepreneurship?
The sunk cost fallacy is when you keep investing time or money into something just because you already invested in it, even when the returns are clearly not coming. Smart entrepreneurs evaluate opportunities based on future potential, not past investment.
How can I make better business decisions faster?
Set clear criteria before you start. Define what success looks like and set a deadline. If you have not hit your milestones by the deadline, make the hard call. This removes emotion from the decision.
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So today I had a call with someone and I'm going to tell you exactly what we did. But remember what I told you, that if you find someone who's good at what you want to learn, the best course of action, if you ask me, is to pay that person to compress years and years of experience into a course of just a few hours for you.
It's very important. And you can't even imagine how good it is to make a huge leap forward without all the hassle and the trials and errors.
Today, for example, I had a call with someone that I paid for five hours of consulting, to basically teach me everything he is doing. OK, so it's in the field that I'm very, very interested in. I played with it, but there is always another angle that you can get. And even if there's just one thing that you can get out of it, it's a good investment.
So it was for five hours straight on Skype. I wasn't even distracted, you know, because it's hard to keep your concentration for a long period of time and people start looking at their phones and they start doing this and then they're hungry and this and that. Dude, I was focused like you've never seen. And we went on for five hours straight.
So basically it was me asking questions about, all right, so this is what I'm trying to do. Do you have experience with this and how did you tackle this? And that person was showing me some examples. I was explaining how I was doing it myself. And I learned so much in those five hours.
Table of Contents
How I Avoided 3 years of pain and suffering like a boss
And you can't even imagine, you know, to learn what I know now. It took me three years, like three years of trials and error and frustration to get the knowledge that I had when I jumped on the call. And the dude has been doing the same thing for three, four years as well. And I was able to get a big, big chunk of his experience of those years of frustration because he went through hell with this thing in just a few hours.
So it's a really insanely good investment. I mean, a lot of people don't understand this and they're like, well, I'm going to check my YouTube videos and stuff like that. Yes, you can. Obviously, I already told you that. But dude, I mean, there is some stuff in there. It was visible in there. Some features are here and there.
And what I was studying, there are so many features. There must be like a thousand features. Right. And this guy, he just showed me some stuff that's going to save me so much time. I mean, at least my assistant, it's going to make her life a whole lot easier.
It will allow me to reach my goals because now I have a framework that works for him that I can adapt to what I'm doing and combine it with my own knowledge to make it better.
So all in all, it was a very, very good day and profitable. So now here's the thing. I recorded the whole thing. So I have five hours of video and stuff. And before I forget it, because that's the thing, you don't want to just learn stuff. What I'm going to do tomorrow is I'm going to go through the video again and then I'm going to create smaller videos that I will keep for myself, for my own training.
Because here's the thing. If you have to rephrase something and you have to write it down or synthesize it or something like that, then you will retain it. OK, so I don't know. It might take me the whole day tomorrow to do this, but it will be really, really cool.
I'll have my own stuff in my own training and that's a piece of advice that I can give you, is in preparation for the call I sent him the questions that I had and I sent it in a mind map format.
And basically I look at my first question. All right, so how do you do this then? Boom. I find that the relevant thing in the video, I create my own video out of it so that since I have repeat, I, you know, process the information, then it's going to be a lot easier.
And then afterwards I will have a new, improved version of what I what I'm doing right now that I will remember. And more importantly, I can take action on it. And I want my team to be able to take action on it. So I'm going to create my own training videos that I can give to my team to make it happen.
So I'm very happy I did it!
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About the Author
Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches , from digital products and affiliate marketing to SaaS and content platforms , while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.
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