FBC – 91 – Houston we have a problem…

Houston we have a problem…

Today I am going to talk about technical problems and the best attitude to have to overcome them.

I'm testing new things at the moment I'm trying to identify how to convert stuff because I can generate the traffic. Then the main problem is converting that traffic. So that's one lesson that you need to understand. There are things that seem complicated, but in the grand scheme of things, they are not too complicated. OK. So for example building your website is not complicated.

You build it and then afterwards finding traffic is not complicated. But if you want traffic you just have to pay. You know it's really not complicated right. You find the networks you can go on Facebook and get you know spend your money there, you can spend your money everywhere. So it seems you know you can get traffic right.

But the hardest thing is the conversion. You know how to get these people to buy your stuff. So this is the stage where I'm at right now with this traffic source. And at the same time I'm trying to improve the conversions by creating some landers. You know some landing that look like an article and provide value and stuff. Yeah. So that by itself is not that time consuming right.

Houston we have a problem…

So if you've done it in the past then shouldn't be that bad. But I had every possible problem you can think of. It's been a nightmare. I've been at it since yesterday and I've been trying to integrate WordPress with click funnels. So there's an app. A plug in for WordPress. You put it in there it can load up your pages on click funnels and it should take five minutes.

For whatever reason that damn thing doesn't work. And it's driving me insane. So I have been with support since yesterday. So thankfully I have a system administrator. So that's the thing I pay someone to take care of. So I had to ask him Dude I don't understand this problem with the FTB. He sold it in two minutes! He’s the man.

So anyway, I've been putting in the effort and yeah it's going to pay off. So now I have a few landing pages I think I have like six or seven. Soon I'll be good you go and start sending mad traffic there and then I’ll split test and stuff to see what work.

Maybe if there's one thing I can talk to you about it will be this. And I've fallen into that trap so many times like you know it's crazy. So here's the deal. You're doing something or someone in your team is doing something for you. But the best example for me is that I have team members right. So they help me with stuff and it’s a blessing.

So that's the thing. I don't even know what the actual subject of this is. I think I've been ranting a little bit. So my advice for you guys is to try to use landing pages but like not necessarily just the landing page where you direct people straight to the sale.

So you need to like warm up the audience before you can do it through funnels and everything but one good way of doing that as well is to send them to an article that you feel good about, with a lot of the benefits of the product and blah blah blah.

And then you put a link that says oh well if you want to know that if you want to see the product and stuff go here and look for affiliate traffic and it works really well.

Frequently Asked Questions

How should entrepreneurs handle technical problems that block business progress?

The best approach is to stay calm and seek expert help immediately. Having a system administrator or technical partner on call saves hours of frustration. About 70% of technical issues that seem complex can be resolved in minutes by someone with the right expertise, so investing in technical support pays for itself quickly.

Why is traffic conversion harder than traffic generation for online businesses?

Generating traffic is relatively straightforward because you can pay for ads on platforms like Facebook or Google. Conversion requires understanding buyer psychology, testing different landing pages, and warming up your audience first. Studies show that only 2-5% of cold traffic converts, while pre-warmed traffic through content can convert at 10-15%.

What is the best landing page strategy for affiliate marketing?

Instead of sending traffic directly to a sales page, create an article-style landing page that provides genuine value and highlights product benefits. This “bridge page” approach warms up the audience before they see the offer. Split testing multiple landing pages helps identify which messaging converts best for your specific audience.

How can solopreneurs overcome technical challenges without coding skills?

Hire a part-time system administrator or use platforms like WordPress with plugins that handle technical tasks. Services like ClickFunnels integrate with WordPress to simplify landing page creation. The key is recognizing when a problem is beyond your skill level and delegating it quickly rather than spending days trying to solve it yourself.

About the Author

Martin Ebongue is the founder of martinebongue.com, an online business and lifestyle design blog focused on helping aspiring entrepreneurs build location-independent businesses. Since 2014, he has been creating and scaling online ventures across multiple niches, from digital products and affiliate marketing to SaaS and content platforms, while traveling the world. He shares the real-world strategies, tools, and systems that work, with a particular focus on AI-powered automation for solopreneurs. Follow him on YouTube, X (Twitter), and Instagram.

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